为方便球衣板板友阅读，以下文章为节录及笔者略改，完整文章请点底部连结 (还找不到陆闻，期待强者帮忙翻译) Top 10 1. Real Madrid (Adidas) 2. Barcelona (NIKE) 3. Liverpool (Adidas) 4. Bayern Munich (Adidas) 5. Olympic Marseilles (Adidas) 6. Manchester United (NIKE) 7. AC Milan (Adidas) 8. Internazionale Milan (NIKE) 9. Olympic Lyon (Adidas) 10. Fenerbahce (Adidas) Leagues (Merchaidising and licensing income in the five key European football leagues. in mill.EUR) 1. Liga BBVA (西甲) 190.1 2. Barclays Primier League (英超) 167.5 3. Bundesliga (德甲) 129.7 4. Serie A TIM (义甲) 76.9 5. Lige 1 (法甲) 66.6 Liga BBVA 西甲 Real Madrid & Barcelona's one-two at the top means that Spain's Primera Divisi ón clocks an annual revenue of over €190m, with the two old enemies making up over 80% of La Liga's merchandising revenue. Whilst 2010 was a bumper year for Spanish football, with a successful World Cup win and the likes of Mesuet Özil and David Villa signing up to play for the ‘ big two', it's likely the international appeal of stars like Cristiano Ronaldo and Lionel Messi are the main factor behind such a massive amount of cash being spent on football shirts. Barclays Primier League 英超 Only two English clubs make the top ten, with Liverpool's famously fanatical support keeping the Anfield Club inside the top three. Whilst Liverpool haven't found success in the last 18 months, they have taken huge strides forward in their merchandising tactics, even offering customised football boots with the club's famous badge on. Serie A TIM 义甲 The Italian league of Serie A will be rocked by this report, as with the likes of AC Milan, Inter, Juventus and Roma they host some of the World's most marketable clubs. Though, Italy also suffers from one of the worst rates of counterfeit shirt purchases – which Nike are trying to remedy in their own way. Brands The humble football shirt is the top-selling piece of football merchandise in Europe – 13.7 million replica shirts were sold across the world in the 2009/10 season. The two sports equipment giants, adidas and Nike, enjoyed a combined market share of approximately 83%, whilst the remaining 34 kit manufacturers including Umbro, Joma, Reebok and Puma across the ten leagues sold a mere 2.3 million jerseys in total (17%). Whilst we're talking about huge sums of money being injected into the league through merchandise like shirts, football boots, scarves, balls and even mugs – this still only amounts to an average of 7.3% of the league’s total revenue, with factors like TV Rights and Ticket Sales contributing to the other 92.3%. http://www.footy-boots.com/real-madrid-barcelona-merchandise-15462/ --

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