http://tinyurl.com/bo8ts9o Apple had over a year left on Google Maps contract, Google scrambling to build iOS app 苹果google地图的合约还有一年多没走完，Google 仓促的开始建造iOS版应用程式 theverge.comChris ZieglerSeptember 25th, 2012 Apple's decision to ship its own mapping system in the iPhone 5 and iOS 6 was made over a year before the company's agreement to use Google Maps expired, according to two independent sources familiar with the matter. The decision, made sometime before Apple's WWDC event in June, sent Google scrambling to develop an iOS Google Maps app — an app which both sources say is still incomplete and currently not scheduled to ship for several months. 根据两个独立消息来源，苹果远在和google的协议到期一年之前就决定要在iphone 5和 iOS 6推出自己的地图系统了。这个在六月苹果WWDC开发者大会(iOS 6发表日）之前才 做的决定迫使google 开始手忙脚乱的发展iOS版的google map应用程式。这个程式仍然 远远未完成而无法在几个月之内上架。 As rumors and leaks of Apple's decision to announce the new iOS 6 maps at WWDC in June filtered out, Google decided to respond with a display of strength — the search giant hastily announced its own mapping event just days before Apple's event. Dubbed "the next dimension of Google Maps," the event was designed to showcase new technologies like low-level aerial 3D photography and Street View backpacks — a chest-thumping exercise meant to highlight Google's significant head start in collecting mapping information, but which offered very little in the way of consumer-facing features. 当苹果将会在WWDC公布新地图的传言泄漏了，google决定展示它的力量来回应：搜寻 巨人匆忙的在苹果的发布活动前几天公布自己的地图发表活动。被封为"google 地图 的下一个维度（or重要、特点）。这个活动主要是用来展示新科技：低空3D照片和街 景背包客；此骄傲的操演标记了Google 在地图收集资讯的领先地位，但这些资讯没有 因此阻碍消费者来使用这些资讯。 For its part, Apple apparently felt that the older Google Maps-powered Maps in iOS were falling behind Android — particularly since they didn't have access to turn-by-turn navigation, which Google has shipped on Android phones for several years. The Wall Street Journal reported in June that Google also wanted more prominent branding and the ability to add features like Latitude, and executives at the search giant were unhappy with Apple's renewal terms. But the existing deal between the two companies was still valid and didn't have any additional requirements, according to our sources — Apple decided to simply end it and ship the new maps with turn-by-turn. 就这方面，苹果明显觉得觉得在iOS旧版的google地图远远落後Android版的。尤其是 它们无法使用转向导航，这个google已经放在android系统上好几年的功能。华尔街日 报六月时报导说Google也想要有很多的商标和权限去自己增加一些新功能比如说经纬 度，而google的行政人员对於苹果的续约条款很不高兴。但是现行於两公司之间的合 约仍然继续有效且并没有额外的要求。根据我们的消息，苹果决定直接中止合约然後 发布有转向导航的新地图。 The reports were validated earlier today by Google chairman Eric Schmidt, who was quoted by Reuters saying "what were we going to do, force them not to change their mind? It's their call." Schmidt also said that Google had "not done anything yet" with an iOS Google Maps app, and that Apple would ultimately have to decide whether to approve any such app anyway. "It's their choice," he told Bloomberg. Google Maps VP Brian McClendon has also repeatedly said he's committed to offering Google Maps on all platforms, indicating that an iOS app will eventually appear. Google总裁史密特的谈话也增加了这篇报导的真实性："我们能怎麽办，才能不让它们 改变心意？这是它们的要求。"史密特也说:"google尚未做任何与iOS版 google地图有 关的事"，而苹果最终必须决定是否要同意任何这类的应用程式。"这是它们的决定"他 告诉记者。Google Maps 副总 Brian McClendon 不断地的重复说他真的很努力很努力 的想要在每个平台都提供google地图，此表示了iOS版应用程式可能最後会出现。 Interestingly, Apple either didn't know or didn't expect that consumers would find its new maps to be deficient — when iOS software VP Scott Forstall introduced the new mapping system in June, he called it "beautiful" and "gorgeous" and stressed that "we're doing all the cartography ourselves." The company was forced to adopt a different tone last week as complaints about the maps spread, saying the "new map service is a major initiative and we are just getting started with it." The company also promised "continuously improving" maps, and said that "the more people use it, the better it will get." Indeed, some of the more egregious errors spotted by users are already getting fixed, although New York's bridges are still distorted in Flyover and the Statue of Liberty remains missing. 有趣的事，苹果可能不知道或是没有预期消费者会发现它们的地图有这麽的糟（苹果 典型的自我感觉良好）。当iOS软体副总在六月介绍新地图系统的时候，他称赞这个 东西"美丽"和"豪华", 同时强调："我们自己制作了所有的地图呢！"。苹果公司在其 地图的抱怨广为流传後被迫改变语气，说："新地图服务是我们一个重大的开创，而 我们才刚刚起步"。公司同时还承诺："不断地进步(我是听到执政党在说话了吗？）" ，并说："越多的人使用它，它就会变得更好"。确实，有一些已经使用者抓到另人震 惊的错误已经被修复了，虽然纽约大桥仍然在震後重建，而自由女神像还没回到地球。 Ultimately, maps are just one more front in an increasingly high stakes war between rival ecosystems as PCs give way to mobile devices. Apple and Google both plainly understand that phones and tablets are most powerful when used in conjunction with sophisticated cloud-based services, and both seem determined to own and integrate the entire experience — ownership that will lead to dominance in the next era of computing. A few customers getting lost along the way seems to be acceptable collateral damage. 结论，当个人电脑不断地割让领地给手机时，地图只是各个敌对经济生态角力战的一 个前线。苹果和google清楚的知道手机和平板在与成熟的云端服务结合时是最有威力 的。而双方都决定要去拥有且整合所有的使用经验。占有这些将可以在下一个资讯时 代形成垄断。那些倒霉的消费者则只是被视为可以被丢弃的棋子或是这场战役中不小 心被杀死的平民。 我想这篇文章已经解释了所有的来龙去脉。 在苹果和google原本的5年合约，google只负责提供图资和API，苹果自己修改介面。 合约中并没有要求google需要提供其它功能（所以等下果迷不要说是google不给）， 苹果觉得现在的google地图功能太少，在续约谈判中要求google新增功能，google 觉得ok啊，那我把android大部分功能都移过来好了，结果苹果说它只想要其中几个 ，其它的就不用了。这样还不打紧，苹果说，google这个字得要从map的名字中消失 ，也就是说像现在的苹果地图那样由tom tom提供图资可是却不叫tom tom map，这 过份的要求让google难以接受。（当然迷迷可能会说让你上架就是你的荣幸了） 当然google还是努力的想要与苹果谈判，而原本的约其实还剩超过一年，结果没想 到苹果耍贱，在WWDC发表iOS6之前才跟google说要中止现在的地图合约。导致 google措手不及而来不及开发iOS版的map。 而很多人疑问说为什麽iOS 6 beta到正式版之前苹果地图一点改进都没有？因为苹果 自我感觉良好的说众人皆差我很好，它已经认为它的地图是很完美的，所以这三个月 间苹果的地图完全没有任何改进。（当然我觉得可能是总部附近的地图很完美，所以 员工也检查不到什麽错误） 当然在苹果地图出包後，苹果和google间可能也在讨论iOS版google map的问题，由於 google之前已经在google voice时就被苹果表一次了，这次表示要在苹果明确同意它 们的google map app确定可以上架後才会全心全力进行开发。 至於某迷很爱提的，一年得要付500万美元（用新费率）给google耶，这对苹果很大的 负担(500万/一千亿营收=0.005%，也就是每赚二万块就得要付一块钱给google），看看 苹果为了它自己的地图系统花了上亿买了好几家地图公司，都可以付给google一百年了 。看这个文章也知道苹果完全没有在意这件事。扯这个的除了跳针我也不知道该说什麽 当然苹果想要有自己的系统主要的原因是想要占有整个iOS的手机生态系统，这跟google 包山包海的服务是一样的。一但形成了垄断，失去竞争，这个市场就不在是消费者市场。 跟google不同的是，google致力於推出好服务，苹果则是已经在果迷的市场中形成垄断了 ，所以它们就算推出烂服务也无所谓。其实不只是map，4S推出的siri也是beta版，这蛮 像八挂版的抢发地震文，第一篇最重要，内容无所谓，之後发的地震文就可以全删，不 管内容如何，而我事後再修改地震文就够了。在这种情况下，受害的往往都是第一波采 用苹果产品的人，不过他们也不在意就是了 --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 131.215.107.211 我知道啊～苹果想要掌控iOS中所有的搜寻，把google search的使用机会降到 只剩safari。当使用者使用map或是siri都会略过google search，苹果可以得 到更多用户的资料。之前说这个的时候还一堆果迷在笑呢，说什麽消灭google search，实际上google如果少了iOS用户的资料真的会损失很多。不过即使我 现在用iphone，还是google app的用者啦！ ※ 编辑: kyle5241 来自: 131.215.107.211 (09/26 12:05) 此言差矣，享用免费服务被收集资料也是应该的，但重点是这个服务要够好，而不是自费 帮忙别人改进资料还要让自己的资料被收集。苹果每次都先出beta版当正式版来发行， 导致我每次都只敢买s版的"真正式版"，最怕的是连s版也变beta，那买iphone的风险 也就不下於其它系统了 ※ 编辑: kyle5241 来自: 131.215.107.211 (09/26 12:25) 像苹果一样写一个出包版的应该是没啥问题，我说了google至少不会把beta版的东西拿出 来。就算是网页版实验室的功能，虽说是beta版，基本上也没出过什麽问题过。不像某公 司专门把卖beta版做全民公测的 ※ 编辑: kyle5241 来自: 131.215.107.211 (09/26 12:29)