作者kokominana (little boy)
看板e-Business
标题大重点
时间Sat Nov 19 11:17:12 2005
Budvar the state-owned company locked in a legal battle for years with the
world's largest brewer, Anheuser-Busch, over the product names Budweiser and
Bud.
Although the American beer is not sold in the Czech Republic, the Czech
company recently got around the legal hurdle by renaming a product for the US
market "Czechvar" -- and grabbing a new export niche.
中文翻译
1 Budvar果然推出新的名称了
用Czechvar在国际间打响名号
而Budvar该公司出口值占公司营收50%
2 Budvar现在是一家国营公司 为捷克第二大啤酒制造商
3 捷克当地啤酒消费额趋缓 因为人口结构改变 老年人变多
所以积极拓展海外营收 有意将制程用franchise方式海外授权
poland russia slovakia , and is intending to invest in Asia
4目前美国啤酒不可以在捷克贩卖 但是捷克啤酒可以在美国贩卖
Budweiser vs. Czechvar
5 以上资料来源2005 8/29 Taipei times
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1F:推 bluestair:COOL~~ 11/20 02:20