作者diakonos (servant of Jesus Christ)
看板e-Business
标题[情报] 国际英语商务秘诀3
时间Fri Sep 24 01:23:29 2004
Selling Like a Pro: Handling Objections-Part 3 (III)
When you truly understand why the customer thinks your price is too high, you can agree with the meaning of what they have said, i.e. “I agree that it is important to buy products that truly meet your budget requirements.”
By agreeing with the customer, you will show them that what is important to them is also important to you. You will show them that you are on the same team and that you want to cooperate to help them with their business. You will be able to create an atmosphere which will make the customer much more open to hearing your explanation about why your price is higher than what they want to pay and why your price or product is a good value, even if the price is more than their budget. Agreeing with the
customer creates a much more positive negotiating environment which will make it much easier for you to sell your products on your terms.
Aligning with the customer is your first step to successfully overcoming difficult objections. To understand the other important steps that you must also take, tune into parts IV – VI of Selling Like a Pro to be posted on our Website or in our regular newsletter. To really learn how to sell like a professional, you should take professional sales training to thoroughly learn and practice all of the important steps necessary to close sales and increase your profits.
专业行销人员的销售技巧: 处理客户的异议 Part 3 (III)
当你真的了解为何客户这说时,你就可以开始同意他们,并这样说 ”我同意,公司在采购时对预算的考量是非常重要的”。
在同意他们的同时,你必须让客户知道,对其重要的事,我们也认为重要。你要表现出你是站在同一方,为他们的生意着想。这样的话,你与客户之间便创造一个和谐的气氛,客户也较能打开心胸来听你说明为何你的价格比他们的预算高、为何你开的产品价位是好的价值,甚至了解这根本不是他们想买的价钱。
所以同意客的反驳将造就一个正面协商气氛,而这气氛将让你的销售产品上更容易些。同意客户的异见是成功克服客户反驳的第一步骤,其他的步骤我们将於接下来的文章中说明,请锁定我们的网站或订阅本公司的电子报(free)。到时你将了解如何成功的成为一个谈判高手。
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