阅听人研究(Audience Research) ───再媒介阅听人audience in/through remediation─── 2007，Autumn 授课时地：二14:10~17:00；社科院316 授课教师：简妙如([email protected]，研究室301，分机：32563) 课程宗旨 在新媒介科技汇流的时代，老媒体与新媒体，在地媒体与跨国、虚拟媒体，被动接收与自 主生产阅听人…，重新架接了我们的阅听人经验。阅听人被今日的媒介网络再媒介化 (remediate)，我们又要如何架接过去的阅听人理论，来解释一波波方兴未艾的媒介阅听 ／消费／生产的新经验？本课程主要引介结合不同理论观点的阅听人研究取径，拓展我们 对阅听人的可能研究想像外，也希望能协助同学发展可能的研究问题与方向。 上课方式 每周阅读指定文献，於课堂参与讨论。每位同学须轮值选定主题，提供书面资料或ppt档 案，进行报告与提出讨论问题。非当周报告之同学，亦须於课前阅读必读材料，作为参与 讨论之依据。 作　　业 1.期中考後一周，需缴交阅听人相关研究proposal，3000字。 （包含：研究动机、研究问题、简要文献回顾） 2.於期末进行口头报告，并缴交完整报告一份，5000~8000字。 注意事项 出 缺 席：旷课超过三次者，扣总分30分。 作业缴交：按规定时间缴交各项作业，晚一天扣该项成绩10%、以此累计。 作业内容：抄袭、或拿其他课堂报告充数之作业，成绩以零分计。 评分方式 课堂导读 30 课堂参与 10 期末报告 60 总计 100 课程大纲(进度与内容依实际状况或再调整) 周别 日期 课程主题与内容 一 9/18 课程介绍、议题讨论 二 9/25 中秋放假 三 10/02 重塑阅听人样貌 *Abercrombie,N. & Longhurst,B.(1998).Forms of the audience (ch2). In Audiences: A Sociological Theory of Performance and Imagination,pp.39-76. London: Sage. *Tapscott,D. &Willams,A.D.着，王怡文译(2007)。〈生产性消费者〉，《维基经济学》 ，页176-208。台北：商智文化。 Jenkins,H.(2006). Introduction. In Convergence Culture: Where Old and New Media Collide, pp.1-24. NY & London: New York University Press. Livingstone,S.(1999). New media, new audiences? New Media & Society,1(1):59-66. 四 10/09 阅听人研究典范的移转 *Abercrombie,N. & Longhurst,B.(1998).Changing audiences; changing paradigms of research(ch1). In Audiences: A Sociological Theory of Performance and Imagination,pp.3-37. London: Sage. *Morley,D.(1989). Changing Paradigms in Audience Studies, in E. Seiter et al.(Eds.), Remote Control, pp.16-43. London: Routledge.(有中译：曾旭正译(1992) 。〈转变中的阅听众研究范型〉，《岛屿边缘》，1(4)：49-75). Ang,I.(1996). On the Politics of Emiprical Audience Research. Living Room Wars: Rethinking Media Audiecnes for a Postmodern World,pp.35-52. London: Routledge. *补充资料：Taylor,L. & Willis,A.(1999) 。《大众传播媒体新论》(Media Studies: Texts, Institutions and Audiences)，第12~14章，简妙如等译。台北：韦伯。 五 10/16 新阶段、新方法 *Alasuutari,P.(1999). Introduction: Three phases of reception studies. In P. Alasuutari(ed.), Rethinking The Media Audience, pp.1-21. London: Sage. *Abercrombie,N. & Longhurst,B.(1998).The spectacle/performance paradigm: Methods, issues and theories (ch6). In Audiences: A Sociological Theory of Performance and Imagination,pp.159-179. London: Sage. Morley,D.(1998).’To Boldly Go…’ The ‘Third Generation’ of Reception Studies(ch10). In Audiences: A Sociological Theory of Performance and Imagination,pp.195-205. London: Sage. Bird,S.E.(2003).Media ethnography: An interdisciplinary future. (ch7). The Audience in Everyday Life: Living in a Media World,pp.164-191. NY & London: Routledge. 六 10/23 迷 *Lewis,L.A.(1992).The Adoring Audience: Fan Culture and Popular Media. London: Routledge.(待指定) *Abercrombie,N. & Longhurst,B.(1998).Fans and enthusiasts (ch5). In Audiences: A Sociological Theory of Performance and Imagination,pp.121-157. London: Sage. Gray,J.(2003). New audiences, new textualites: Anti-fans and non-fans. International Journal of Cultural Studies, 6(1)64-81. Hills,M.(2002). Fan cultures between consumerism and ‘resistance’.In Fan Cultures, pp.27-45.London: Routledgd. Rehead,S.(1997). Post-Fandom and the Millennial Blues :The Transformation of Soccer Culture. NY & London: Routledge. 七 10/30 女性阅听人 *van Zoonen([1994]2001)。〈ch7性别与媒介接收〉、〈ch8研究方法〉，《女性主义媒 介研究》，张锦华、刘容玫译。台北：远流。 *杨芳枝(1997)。〈流行文化里的性别〉，於黄淑玲、游美惠编《性别向度与台湾社会》 ，页91-110。台北：巨流。 *Cumberland,S.(2003). Private uses of cyberspace: Women, desire and fan culture, In D.Thorburn & H. Jenkins(eds.), Rethinking Media Change: The Aesthetics of Transition, pp.261-279.Cambridge, MA: The MIT Press. Ang,I.(1985). Dallas: Between reality and fiction. In Watching Dallas: Soap Opera and the Melodramatic Imagination,pp13-50.. London & NY: Routledge. Hobson,D.(2004)。〈ch6.普遍模式〉、〈ch7.肥皂剧的文化史及观众〉，《肥皂剧》， 叶欣怡、林俊甫、王雅莹译，页315-410。台北：扬智。 八 11/06 奇观／展演阅听人 *Mulvey,L.([1975]2003). Visual Pleasure and Narrative Cinema. In W.Brooker and D. Jermyn(Eds.), The Audiences Studies Reader, pp.133-142. London: Routledge. *Abercrombie,N. & Longhurst,B.(1998).Spectacle and Narcissism (ch3). In Audiences: A Sociological Theory of Performance and Imagination,pp.77-98. London: Sage. *Abercrombie,N. & Longhurst,B.(1998).Imagination and resources (ch4). In Audiences: A Sociological Theory of Performance and Imagination,pp.99-120. London: Sage. 张玉佩(2004)。〈阅听人概念的探索：从网路经验出发〉，《中华传播学刊》，5: 37-71 。 九 11/13 商品阅听人 [期中考周] *陈志贤(2005)。〈商业电视是桩既剥削又歧视的生意？电视商品阅听人的生产与家庭论 述〉，《新闻学研究》，83 :167-210。 Meehan,E.(1993). Commodity Audience, Actual Audience : The Blindspot Debate. ( 顾玉珍译，1995，商品阅听人与真正的阅听人，当代，114 :18-31) *Meehan,E.(1991). ‘Holy Commodity Fetish, Batman ‘ : The political Economy of a Commercials Intertext. In E. R. Pearson, & W.Uricchio(Eds.), The Many Lives of The Batman, pp.47-65.NY : Routledge. 补充资料：Jhally, S. (1987).【冯建三 译(1992)，《广告的符码》】「译者导论」、 第3章。 十 11/20 全球化阅听人 *魏玓(1999)。〈全球化脉胳下的阅听人研究〉，《新闻学研究》，60:93-114。 *Ang,I.(1996). Cultural studies, media reception and the transnational media system. In Living Room Wars: Rethinking Media Audiences for a Postmodern World, pp.133-149. London & NY: Routledgd. *李明璁(2003)。〈这里想像，那里实践：日刻场景之旅与台湾年轻人的跨文化认同〉， 《媒介拟想》，2:42-73。 Mori Yoshitaka (2005) “Culture=Politics: the emergence of new cultural forms of protest in the age of freeter.” Inter-Asia Cultural Studies 6(1): 17-29. 缴交期中报告（proposal）3000字 十一 11/27 再媒介阅听人理论(1)：科技再媒介阅听人 *Bolter,J.D. & Grusin,R.(2003). Remediation: Understanding New Media. Cambridge,M.A.: The MIT Press.(ch15 The Remediated Self, ch16 The Virtual Self, ch17 The Networked Self, pp.230-265) *Jimroglou, K.M. (1999). A camera with a view: JenniCAM, visual representation, and cyborg subjectivity. Information, Communication & Society, 2 (4): 439-453. Rath,C.(1989). Live television and its audiences: Challenges of media reality. In Serter, et al (eds.), Remote Control, pp.79-95. London: Routledge. 十二 12/04 再媒介阅听人理论(2)：新部落主义／後次文化 *Maffesoli,M.(1996). Tribalism. In The Time of the Tribes: The Decline of Individualism in Mass Society(trans. D.Smith), pp.72-103 . London:Sage. *Bennett,A.([2001]2004)。《流行音乐的文化》(Cultures of Popular Music)，孙忆南 译。台北：书林。(ch6.饶舌与嘻哈文化、ch8.当代舞曲与舞厅文化） Bennett,A. & Kahn-Harris, K.(2004).Introduction(ch1), In After subculture: Critical Studies in Contemporary Youth Culture,pp.1-18. NY: Palgrave Macmillan. 简妙如(2007)。〈我只是觉得主流文化软弱无力──《次文化之後》的文化政治〉，《新 闻学研究》，91:177-185。 十三 12/11 再媒介阅听人理论(3)：阅听人政治经济学 *Meehan,E.R.(2000). Leisure or Labor ? Fan Ethnography and Political Economy. In E.Hagen & J. Wasko(Eds.), Consuming Audience ? Production and Reception in Media Reasearch, pp.71-92. NJ : Hampton Press. *Magder,T.(2004). The End of TV 101: Reality programs, and the new business of Television. In S. Murray & L. Ouellette(eds.), Reality TV: Remaking Television Culture, pp.137-156. NY & London: New York University Press. Fürsich,E.(2003). Between credibility and commodification: Nonfiction entertainment as a global media genre. International Journal of Cultural Studies, 6(2):131-153. 十四 12/18 再媒介阅听人理论(4)：媒介汇融时代的阅听人 *Brooker,W. & Jermyn, D.(2003). Conclusion: Overflow and audience. In In W.Brooker and D. Jermyn(Eds.), The Audiences Studies Reader, pp.322-3342. London: Routledge. *Jenkins,H.(2006). Spoiling Survivor: The Anatomy of a Knowledge Community. In Convergence Culture: Where Old and New Media Collide, pp.25-58. NY & London: New York University Press. *Jenkins,H.(2006). Introduction. In Convergence Culture: Where Old and New Media Collide, pp.1-24. NY & London: New York University Press.= Hu,K.(2005). The power of circulation: digital technologies and the online Chinese fans of Japanese TV drama. Inter-Asia Cultural Studies, 6(2):171-186. Chang Woo-Young(2005). Online civic participation, and political empowerment: Online media and public opinion formation in Korea. Media, Culture & Society, 27(6):925-935. 十五 12/25 研究案例：真人实境节目（Reality TV） *Andrejevic,M.(2002). The Kinder, gentler gaze of Big Brother: Reality TV in the era of digital capitalism. New Media and Society. 4(2): 251-270. *Jenkins,H.(2006).Buying into American Idol. In Convergence Culture: Where Old and New Media Collide, pp.59-92. NY & London: New York University Press.(Ch3) Hill,A.(2005). Performance and authenticity. Reality TV: Audiences and popular factual television, pp.57-78. London: Routledge. Priest,P.J.(1996). ‘Gilt by association’: Talk show participants’ televisually enhanced status and self-esteem. In D.Grodin & T.R. Lindlof(eds.), Constructing the Self in an Mediated World, pp.68-83. London: Sage. 十六1/01 元旦放假 十七 1/08 期末作业口头报告 十八 1/15 期末考周：缴交期末作业 --

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