课程wiki平台: http://myurl.com.tw/jte1 国立中正大学电讯传播研究所比较电讯政策授课大纲2007 授课老师：罗世宏 电话：校内分机32551 上课时间：10:15-13:00 Thursdays 上课教室：225教室 e-mail: shihhung.lo {at} gmail.com 成绩评量 平时作业(详见作业区) 条目认养责任编辑:15% 协力编辑及共同作业15% 阅读与导读(详见导读区) Week3-4 阅读摘要:5% (每1-3人缴交一篇) Week5-16 课堂导读表现及导读摘要:25% (只限当周负责导读同学缴交) 课堂表现 全勤:15%(无缺席，无迟到早退，学习态度良好:) 课堂贡献与讨论提问表现:25% 本课程无期中、期末考，亦无期末报告。但欢迎撰写有浓厚政策寓意的报告，授课教师在 同学报告撰写过程终将予以指导(如於学期成绩送教务处前完成，撰写认真且内容达一定 学术品质者，授课教师得酌予加分)。 Essential Readings: Entman, R. M., & Wildman, S. S. (1992). Reconciling economic and non-economic perspectives on media policy: transcending the "marketplace of ideas". Journal of Communication, 42(1), 5-18.(有pdf档) Livingstone, S. (2003). On the Challenges of Cross-National Comparative Media Research. European Journal Of Communication, 18(4), 477-500.(有pdf档) Melody, W. H. (Ed.). (1997). Telecom Reform: Principles, policies and Regulatory Practices. Lyngby: Den Private Ingeniorfond, Technical University of Denmark.(有pdf档) van Cuilenburg, J., & McQuail, D. (2003). Media Policy Paradigm Shifts: Towards a New Communications Policy Paradigm. European Journal of Communication, 18(2), 181 - 207.(有pdf档) Week2 电讯传播政策导论(I)：媒体与电信产业特性、管制理论与政策分析 "Why regulate?" Chapter 2, pp.9-17 in Baldwin, R., & Cave, M. (1999). Understanding Regulation: Theory, Strategy, and Practice. Oxford: Oxford University Press. "Explaining regulation" Chapter 3, pp.18-33 in Baldwin, R., & Cave, M. (1999). "Regulatory strategies" Chapter 4, pp.34-63 in Baldwin, R., & Cave, M. (1999). "What is "good"regulation" Chapter 4, pp.76-85 in Baldwin, R., & Cave, M. (1999). "Kings of content', Chapter 3.1 in Zerdick, A., Picot, A., Schrape, K., Artope, A., Goldhammer, K., Lange, U. T., et al. (2000). E-conomics : strategies for the digital marketplace. Berlin: Springer.(中正图书馆 HF5548.325.E85 E15 2000) "Rulers of the Waves', Chapter 3.2 in Zerdick, A., Picot, A., Schrape, K., Artope, A., Goldhammer, K., Lange, U. T., et al. (2000).(中正图书馆 HF5548.325.E85 E15 2000) Week3 电讯传播政策导论(II)电讯传播与价值：公共利益、多元与民主 ★ch3 in Napoli, P. M. (2001). Foundations of communications policy. Cresskill, New Jersey: Hampton Press. (中译本：边明道、陈心懿译，传播政策基本 原理。台北：扬智)。(中正图书馆557.71 8565:2) ★ch4 in Napoli, P. M. (2001). (中译本：边明道、陈心懿译，传播政策基本原理。台 北：扬智)。(中正图书馆557.71 8565:2) ★ch5 in Napoli, P. M. (2001). (中译本：边明道、陈心懿译，传播政策基本原理。台 北：扬智)。(中正图书馆557.71 8565:2) ★ch6 in Napoli, P. M. (2001). (中译本：边明道、陈心懿译，传播政策基本原理。台 北：扬智)。(中正图书馆557.71 8565:2) ★ch9 in Napoli, P. M. (2001). (中译本：边明道、陈心懿译，传播政策基本原理。台 北：扬智)。(中正图书馆557.71 8565:2) Week4 电讯传播政策导论(III)：电讯传播私有化(与自由化、解除管制) ★Baran, N. (1998). The privatization of telecommunication. In R. W. McChesney, E. M. Wood & J. B. Foster (Eds.), Capitalism and the Information Age : the Political Economy of the Global Communication Revolution (pp. 123-133). New York, NY: Monthly Review Press.(中正图书馆T58.5 C363 1998) ★Bishop, R., & Hakanen, E. A. (2002). In the Public Interest? The State of Local Television Programming Fifteen Years after Deregulation. Journal of Communication Inquiry, 26(3), 261-276. ★McChesney, R. W. (2003). Theses on media deregulation. Media, Culture & Society, 25(1), 125-133.(有pdf档) ★Mosco, V. (1990). The mythology of telecommunications deregulation. Journal of Communication, 40(1), 36-49. ★Wallsten, S. J. (2002). Does Sequencing Matter? Regulation and Privatization in Telecommunications Reforms. Policy research working paper 2817, from http://www-wds.worldbank.org/external/default/WDSContentServer/IW3P/IB/2002/05/03/000094946_02041804272576/Rendered/PDF/multi0page.pdf ★William, H. (2003). Branding Public Service: The "New PBS" and the Privatization of Public Television. Television & New Media, 4(2), 117-130. (有 pdf档) ★中华电信民营化相关文章：《迈向财团化之路》，中华电信案例分析，pp.180-248。 张晋芬。台湾的公营事业民营化政策--- 经济迷思的批判。 Week5 执照政策与电讯传播服务 ◆Intven, H. et al. (2000). Module 2: Licensing Telecommunications Services. In Intven, H. (Ed.). Telecommunications Regulation Handbook. Washington, DC: The World Bank.(有pdf档) ◆洪贞玲.(2006). 国家管制与言论自由：从卫星电视换照争议谈起 《广播与电视》 , 26: 51-75. Week6 频谱政策、频谱管理 Benkler, Y. (2002, September 28-30, 2002). Some Economics of Wireless Communications. Paper presented at the The 2002 Telecommunications Policy Research Conference, Alexandra, Virginia.(有pdf档) Faulhaber, G., & Farber, D. (2002, September 28-30, 2002). Spectrum Management: Property Rights, Markets, and the Commons. Paper presented at the The 2002 Telecommunications Policy Research Conference, Alexandra, Virginia.( 有pdf档) ◆Hazlett, T. W. (2003). Liberalizing US spectrum allocation Telecommunications Policy, 27(7), 485-499.(有pdf档) Spectrum Task Froce Report (FCC). (2002). (有pdf档) Week7 媒体产权政策 观看"Outfoxed"纪录片的心得 Iosifides, P. (1997) Methods of Measuring Media Concentration. Media Culture and Society. Vol 19, pp. 643-663. Kaitatzi-Whitlock, S. (1996). Pluralism and media concentration in Europe: media policy as industrial policy. European Journal of Communication, 11(4), 453-483.(有pdf档) McChesney, R. W., & Schiller, D. (2002). The political economy of international communications: Foundations for the emerging global debate over media ownership and regulation. Paris: UNRISD.(有pdf档) ◆Department for Culture, Media and Sport (2001). The Consultation on Media Ownership Rules. London: Department for Culture, Media and Sport. Available: http://www.culture.gov.uk/PDF/media_ownership_2001.pdf 罗世宏. (2003). 广电媒体产权再管制论. 《台湾社会研究季刊》, (50), 1-48. Week8 互连、接续 Intven, H. et al. (2000). Module 3: Interconnection. In Intven, H. (Ed.). Telecommunications Regulation Handbook. Washington, DC: The World Bank.(有pdf 档) ◆Michalis, M. (2001). Local competition and the role of regulation:the EU debate and Britain's experience. Telecommunications Policy, 25, 759-776. Week9 资费管制 ◆Intven, H. et al. (2000). Module 4: Price Regulation. In Intven, H. (Ed.). Telecommunications Regulation Handbook. Washington, DC: The World Bank.(有pdf档) Week10 市场竞争与产业政策 ◆Intven, H. et al. (2000). Module 5: Competition Policy. In Intven, H. (Ed.). Telecommunications Regulation Handbook. Washington, DC: The World Bank.(有pdf档) Shelanski, H. A. (1998). Video competition and the public interest debate. In e. K. MacKie-Mason & D. Waterman (Eds.), Telephony, The Internet, and the Media (pp. 91-109). Mahwah, New Jersey: Lawrence Erlbaum Associates. ◆Shelanski, H. A. (2002). From sector-specific regulation to antitrust law for US telecommunications: the prospects for transition. Telecommunications Policy, 26, 335-355.(有pdf档) 罗世宏（2004）：〈开放近用、有效竞争与公共利益：宽频视讯服务市场的管制架构〉， 《新闻学研究》，78, 107-142。 Week11 普及服务 ◆Intven, H. et al. (2000). Module 6: Universal Service. In Intven, H. (Ed.). Telecommunications Regulation Handbook. Washington, DC: The World Bank.(有pdf档) Michalis, M. (2002). The Debate over Universal Service in the European Union: Plus ca change, plus c'est la meme chose. Convergence, 8(2), 80-98.(有pdf档) Week12 传播内容管制的政策议题 ◆刘昌德.(2006). 台湾商营电视节目内容管制的演变：结构去管制下的「内容再管 制」, 《广播与电视》, 26: 77-116. 洪贞玲、刘昌德(2006). 传播权观点的商营广电管制, 《中华传播学刊》, 10: 27-53. Week13 电讯传播与政治：国家、区域与全球管制机制 Drake, William J. (2000). ‘The rise and decline of the international telecommunications regime’. In Marsden, C.T. (ed.), Regulating the Global Information Society. London: Routledge. Chapter 8. Doyle, Gillian; Vick, Douglas W. (2005). The Communications Act 2003: A New Regulatory Framework in the UK. Convergence, pp.75-94.(有pdf档) Hills, J. (1998). U.S. rules. OK? Telecommunications since the 1940s. In R. W. McChesney, E. M. Wood, & J. B. Foster (Eds.), Capitalism and the Information Age: the Political Economy of the Global Communication Revolution (pp. 99-121). New York, NY: Monthly Review Press. Stein, L., & Sinha, N. (2002). New global media and communication policy: the role of the state in the twenty-first century. In L. Lievrouw & S. Livingstone (Eds.), The Handbook of New Media (pp. 410-431). London: Sage. ◆Wheeler, M. (2004). Supranational Regulation: Television and the European Union. European Journal of Communication, 19(3), 349 - 369.(有pdf档) ◆邱家宜.(2006). 从英美传播管制经验思考台湾NCC的制度与使命, 《广播与电视》 , 26: 1-28. Week14 关於网路中立性与开放近用的政策辩论 Rosenthal, M. (2003). Open Access from the EU Perspective. International Journal of Communications Law and Policy(7).(有pdf档) Week15 通讯传播政策与公民角色 ◆Bardoel, J., & d'Haenens, L. (2004). Media meet the citizen - Beyond market mechanisms and government regulations. European Journal Of Communication, 19(2), 165-194.(有pdf档) Chester, J. (2007). The Federal Conglomeration Commission. pp. 46-64 in Digital Destiny. New York: The New Press. Chester, J. (2007). A policy agenda for broadband era. pp. 192-208 in Digital Destiny. New York: The New Press. ◆Livingstone, S., Lunt, P., & Miller, L. (2007). Citizens, consumers and the citizen-consumer: articulating the citizen interest in media and communications regulation. Discourse & Communication, 1(1), 63 - 89.(有pdf档) 罗世宏、管中祥、洪贞玲、郑国威(2006). 监督传播管制机关NCC：传播政策公民监督与 审议机制的能与不能。《中华传播学刊》, 10: 55-85. Week16 科技汇流与公共媒体 ◆Harrison, J., & Wessels, B. (2005). A new public service communication environment? Public service broadcasting values in the reconfiguring media. New Media & Society, 7(6), 834-853.(汇流时代需要什麽公共媒体？)(有pdf档) OFCOM 2004, OFCOM Review of Public Service Television Broadcasting: Phase 2 - Meeting the Digital Challenge.(有pdf档) OFCOM 2005, OFCOM Review of Public Service Television Broadcasting: Phase 3 - Competition for quality.(有pdf档) McKenna, A. (2000). Emerging issues surrounding the convergence of the telecommunications, broadcasting and information technology sectors. Information & Communications Technology Law, 9(2).(有pdf档) ◆Steemers, J. (2004). Building a Digital Cultural Commons - the Example of the BBC. Convergence, pp.102-107.(有pdf档) --

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