辅大大传所94学年度上学期 林丽云老师 课程名称：广电制度与文化生产 课程目标： 探讨主要的广电体制与生产模式。特别自1990年以来，各国基於文化经济逻 辑，为振兴影视产业，而进行变革。本课程即探讨在此变革中，广电制度、 生产模式与关系，与劳动条件的转型。本课程并讨论台湾的发展型态。从反 思国外的经验与国内的情况，希望能对健全的广电体制，提出建议。 评分（满分120） 一、 课堂： 每周课堂轮流导读，请不要全译，而是摘要出重点。　　　　　 30 次周同学交心得，可针对当周全部读物，或针对一篇。交4次即可　　　　　　　　 20 二，转化学术作品於媒体（如传学斗、破报、南方），2000字即可，交两次ref.1.3 20 三，期末作业： 口头及书面(50)11/03确定，12/22口头报告，01/05交，需符合学术论文的精 神与格式。 50 课程进度： 09/22　课程介绍与交流 09/29　一，广电制度与生产模式（一）：1980年代之前的主要制度 1.1　Ellis, J. (2004). Television production. In A. C. Robert and A. Hill (Eds.), The Television Studies Reader (pp.275-292).London: Routledge. 1.2　Ouellette, L. and J. Lewis (2000). Moving beyond the "Vast Wasteland": cultural policy and television in the United States.Television New Media,1,93-113. 1.3　刘昌德（2004）。〈媒体公共化之路长且远：从三○年代美国公共广播抗 争史看当前的台湾公共化运动〉。《媒体改造论坛》。 http://twmedia.org/ 10/06　二，广电制度与生产模式（二）：1980年代之前的主要制度 2.1　Harrison, J.L. and L. M.Woods (2001). Defining European public service broadcasting. European Journal of Communication, 16,477-504. 2.2　张时健（2005）。〈台湾节目制作业商品化历程分析：一个批判传播政治经 济学的分析。2005年中华传播学会论文。台北：台湾大学。 2.3　陈明辉（2003）。《我国无线电视产业的政治经济分析》。交通大学文化与 社会研究所硕士论文。 10/13　三，文化经济逻辑的兴起：1990年代 3.1　Garnham, N. (1987). Concepts of culture: public policy and the cultural industries. Cultural Studies, 1:1, 23-37. 3.2　Scott, A.J.(1999). The cultural economy: geography and the creative field. Media, Culture Society,21,807-817. 3.3　Pratt, A.C. (2004). The cultural economy: A call for spatialized “Production of Culture” Perspectives. International Journal of Cultural Studies, 7,117-128. 3.4　Pratt, A. C. (2004). Creative Clusters: Towards the governance of the creative industries production system? Media International Australia Incorporating Culture and Policy, 112, 10/20　四，广电政策变革：广电产业作为文化创意产业 4.1　Deakin, S. and S. Pratten (1999). Reinventing the market? competition and regulatory change in broadcasting. Journal of Law and Society, 26:3, 323. 4.2　Deakin, S., A. Lourenco and S. Pratten (2003). Competition and capabilities in British television production. (draft version). 4.2　Lowe, G.F. and A. Alm(1997). Public service broadcasting as cultural industry: Value transformation in the Finnish market-place. European Journal of Communication, 12:169-191. 10/27　五，产制模式：类市场模式 5.1　Barrowclough, D. (1998). Public television quasi-markets in New Zealand and the UK. In W. Bartlett, J. A. Roberts & J. L. Grand (Eds.), A revolution in social policy: quasi-market reforms in the 1990s (pp. 257-273). Bristol: The Policy Press. 5.2　Le Grand, J. (2001, April). The quasi-market experiments in public service delivery: did they work? Paper presented at Pontingnano Conference. 5.3　Cunningham, S. et, al. (2004). Financing Creative I in Developing Countries. Brisbane: Creative Industries Research and Applications Centre, QUT. * 林丽云与王靖婷（2005）。〈纽西兰电视公共化下产制关系的转变〉。国立中正大学 传播学系暨电讯传播研究所2005年数位传播国际学术研讨会。 2005年11月。 11/03　六，产制部门的网络化 6.1　Scott, A. J. (2004). The other Hollywood: the organizational and geographic bases of television-program production. Media Culture Society, 26, 183-205. 6.2　Windeler, A. and J. Sydow. (2001). Project networks and changing industry practices – Collaborative content production in the German television industry. Organization Studies, 22:6, 1035-1060. 6.3　Blair,H.(2003). Winning and losing in flexible labour markets: The formation and operation of networks of interdependence in the UK film industry,Sociology,37,677-694. 11/10　七，产制关系 7.1　Pratt, A. C. (1997). The cultural industries production system: a case study of employment change in Britain, 1984-91. Environment and Planning, A:29:11, 1953-1974. 7.2　Baumann, A. (2002). Informal labour market governance: the case of the British and German media production industries. Work, Employment and Society, 16:1, 27-47. 7.3　Ursell, G. (2000). Television production: issues of exploitation, commodification and subjectivity in UK television labour markets. Media Culture Society, 22, 805-825. 11/17　八，劳动条件　提案讨论 8.1　Dex, S., Willis J., PatersonＲ. and Sheppard, E.（2000）. Freelance Workers and Contract Uncertainty: The effects of Contractual Changes in the Television Industry. Work Employment Society. 14: 283-305. 8.2　Paterson, R. (2001). Work histories in television. Media Culture Society, 23: 495 - 520. 8.3　Blair,H.（2001）. You're only as good as your last Job': the labour process and Labour market in the British film industry. Work Employment Society, 15: 149 - 169. 11/24　九，制作过程（一） 9-1　Ytrenerg,E.(2002). Continuity in environments: The evolution of basic practices and dilemmas in Nordic television scheduling. European Journal of Communication, 17,283-304. 9-2　Ytrenerg,E.(2004). Formatting participation within broadcast media production, Media Culture Society, 26: 677 - 692. 9-3　Mauws, M.K.(2000). But is it art? Decision making and discursive resources in the field of cultural production. Journal of Applied Behavioral Science, Jun 2000; 36, 229 - 244. 12/01　十，制作过程（二） 10.1　Born, G.(2003). Strategy, positioning and projection in digital Television: Channel four and the commercialization of public service Broadcasting in the UK, Media Culture Society,25,774-799. 本地个案讨论或演讲 12/01；12/08 　十一，节目型态与文化意义（请交作业二） 11.1 Curtin,M.(2003). Media capital: Towards the study of spatial flows, International Journal of Cultural Studies,6, 202-228. 11.2 Kim, M.(2004). Cultural proximity and the type of Korean Television Programs in Asian Market. 6th World Media Economics Conference, HEC Montreal, Montreal, Canada. 11.3 Tzanelli,R.(2004). Constructing the ‘cinematic tourist’: the ‘sign industry’ of the Lord of the rings. Tourist Studies,4,21-42. 11.4 Havens, T. (2002). “It’s still a white world out there”: the interplay of culture and economics in international television trade. Critical Studies in Media Communication , 19:4. 12/15　演讲：澳洲的文化经济与广电政策，王菲菲（澳洲雪梨科技大学博士， 公视研究员）（暂定） (p.s.後改为「无线电视数位化：电视政策之冲击、产业文化之变革」，程宗明， 　　　　　　政大新闻所博士，公视研究员) 　　　　　　讲题大纲与ppt简报档可参阅以下网址: 　　　　　　http://www.wretch.cc/blog/attemborough&article_id=3882693 12/22　期末提案口头报告（一） 12/29　期末提案口头报告（二） 01/05　交期末报告 01/12　个别讨论报告 -- 「所谓历史，并不是在过去就完全结束了，它将种下日後的种子，终於有一天 开花结果」-----杨威利 《银河英雄传说外传》 ~ --

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