作者Mjolnyr (Francis Jan)
看板bicycle
标题Re: [分享] Eddy Merckx
时间Fri Jan 9 11:20:28 2009
: 推 kyo8027:壮哥出现之前的车神阿(拜 01/09 08:50
: → kyo8027:严格来说他本来可拿六次环法冠军,但是有次被路人扁... 01/09 08:51
: → kyo8027:拥有跟自己名字相同的自行车品牌,据说退休後有嗑药纪录 01/09 08:53
不过,Eddy Merckx 这个品牌已经不再由他本人主导了。
http://www.cyclingnews.com/tech.php?id=/tech/2008/news/10-24
Merckx sells the family business
Eddy Merckx will sell the shares of his eponymous bicycle manufacturing
company and retire, Sportwereld.be reported Friday. The famous cycling
great started the small factory upon his retirement in 1980, and wishes
to step out of the daily grind of business. With son Axel in Canada about
to embark on running Lance Armstrong's developmental team, Merckx senior
will sell the majority shares in the business to Sobradis, a Belgian
holding company.
"If you've built something yourself, it's always painful to say goodbye
to it. But I had no other choice," Merckx said, "because I do not have a
successor who can take over the plant."
"I've played with the idea of doing something quieter," he continued.
"I've been working since I was 17 - first as a cyclist, then in 1980 in
the bicycle factory. The daily management gradually began to weigh on me."
Merckx said that the future of the plant and the staff was central in his
decision to sell the majority stake to Sobradis. He will, however, retain
his minority shares and remain active in the business as an advisor to the
new CEO, Pieter Vansynghel and COO Sven Goeminne.
According to Merckx distributor Gita Sporting Goods, the change of owner-
ship should be wholly transparent as far as the market is concerned and,
if anything, the public brand awareness may even increase.
"[Eddy's] still going to be involved in the company and he expected it
to move forward with little change to the end consumer," said Gita market-
ing director Sandy Nicholls. "He seemed to think the new company was going
to increase the marketing."
大概就是说:对於管理公司有倦意、下一代又不可能立即 (他儿子 Axel 在加拿大
的 Lance Armstrong 培训车队任职) 就继承这份事业;为了顾及员工的生计,遂
决定将大部分的股份卖给比利时的 Sobradis 公司。他本人仍然持有少数股份,并且
担任顾问职。
(从经销公司的行销主任意见来看,似乎也透露着 Merckx 这个品牌有着行销策略不佳
的问题。)
--
- Mjolnyr -
Hamarr, helga ve veita ok hindra alla illska.
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◆ From: 61.71.81.91
1F:推 rubenxaus:他儿子不是退休了 01/09 11:29
多谢指正....我漏看了前面一段话;原文已更正。
※ 编辑: Mjolnyr 来自: 61.71.81.91 (01/09 11:35)
2F:→ heyhay:很多老厂牌好像都会走上这条路 OTL 01/09 12:36
3F:→ TNTKK:这是不是电子海湾某些年份车架特高的一个原因 = =? 01/10 10:16
4F:→ heyhay:某些年份跟他的做工还有量还有操刀者比较有关系 01/10 11:21
5F:→ heyhay:好像买古董都会这样~XD 01/10 11:21