https://reurl.cc/mz9pAG Although FIFA stands to make hundreds of millions, even billions of dollars more on future media rights deals should it continue the practice of mandatory hydra tion breaks during the World Cup, officials within soccer’s global governing bo dy are apparently split on whether the mid-half stoppages should continue. 若世界盃持续实施强制补水暂停（hydration breaks），FIFA 未来在转播权交易中有望额 外赚进数亿甚至数十亿美元，但据悉这个全球足球管理机构内部对於是否应继续保留半场中 段的补水暂停制度，仍存在分歧 According to a report by John Ourand of Puck, “FIFA officials remain torn” on the continuation of hydration breaks in future tournaments. “The organization c ontinues to field complaints about the stoppages, particularly from abroad,” Ou rand reports. 根据《Puck》记者John Ourand的报导，「FIFA官员对於未来赛事是否继续实施补水暂停仍 意见分歧」Ourand 表示：「FIFA 持续收到对这项暂停措施的抱怨，尤其是来自海外的批评 」 Should FIFA decide to do away with the mandatory breaks in play, it would be lea ving gobs of money on the table. Broadcasters have learned this summer just how lucrative these hydration breaks can be. Fox, for instance, has been afforded th e opportunity to run over two minutes of commercials in the middle of each half of each match during this summer’s World Cup. The result? $250 million in ad re venue at minimum for hydration break commercials alone. 如果FIFA决定取消强制补水暂停，那麽将等於放弃一笔庞大的收入，各家转播商已在今年夏 天充分体会到，补水暂停所带来的商业价值有多惊人，例如Fox 在本届世界盃每场比赛上下 半场的补水暂停期间，都能播放超过两分钟的广告，结果光是补水暂停时段的广告，就至少 为Fox带来了2.5亿美元的广告收入 Now that broadcasters know the potential revenue they can earn by selling hydrat ion break ads, they’ll be willing to pay FIFA more for broadcast rights when bi dding for the 2030 and 2034 tournaments come around. 如今转播商已经知道贩售补水暂停广告能带来可观收益，因此当2030年与 2034年世界盃转 播权开始竞标时，他们将更愿意支付更高的价格向 FIFA购买转播权 That changes if FIFA officials deem the mandatory breaks a one-off. In the past, World Cup matches have stopped for hydration breaks depending on the weather. E xceptionally hot matches would get a break, while more temperate matches would p lay through a full 45-minute half as is the norm. Should FIFA return to a temper ature-based approach for hydration breaks, broadcasters would be unable to sell full commercial packages as they did in this World Cup. 但如果FIFA官员认定这次强制补水暂停只是一次性的安排，情况就会有所不同，过去世界盃 是否安排补水暂停，主要取决於天气状况：只有在气温特别炎热时才会暂停补水，气候较凉 爽的比赛则维持正常的 45 分钟半场不中断，如果FIFA回到依据气温决定是否补水的制度， 转播商便无法像本届世界盃一样，提前规划并贩售完整的广告套装 It appears most of the pressure against hydration breaks are coming from oversea s. “One source described FIFA as ‘thin-skinned’ on the issue,” Ourand wrote. “‘They’re really hearing it from the rest of the world,’ this person said. Or they’re just negotiating. Or both.” 看来反对补水暂停制度的大部分压力都来自海外，Ourand写道：「一位消息人士形容 FIFA 在这个议题上过於敏感，这位人士表示：「他们真的受到来自世界其他地区的大量批评」， 当然也有可能 FIFA 只是藉此进行谈判，又或者两者皆是。 Wherever the pressure is coming from, it appears as if there will be at least a bit of in-fighting amongst FIFA officials to decide whether this newfangled prac tice stays or goes. Broadcasters want one thing, fans want the other. Let’s see who wins out. 无论这些压力来自何方，FIFA 内部看来势必会就是否保留这项新制度展开一番角力，转播 商希望补水暂停继续存在，而球迷则倾向另一种立场，最终究竟哪一方会胜出，仍有待观察 --

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