帮友人代PO，详情可透过Mail联系 【大陆职缺】 Brand Communication Specialist Responsibilities Include but are not limited to the following #Build a holistic understanding of consumers and shoppers, in developing consumer and shopper insights and turn these in to growth opportunities. #Responsible to develop effective annual (traditional or digital) media marketing plan to improve brand awareness and preference among target consumer groups. #Develop marketing proposal, recap, and report; provide creative brief and copywriting and tack media performance for analysis. #Leverage traditional and digital tool to enhance communication with customer to ensure the branding, product and marketing activities are well delivered. #Effectively manage agencies and media partners to build strong partnership and ensure good communication. Summary of Experience ‧ 3+ years of marketing / digital marketing experience, have good understanding of the unique digital ecosystem in China. ‧ A deep understanding of the Chinese consumer, knowing how to capture consumer’s insight and apply that understanding in to social content creation and distribution effectively. ‧ Strong eye for evaluating creative executions ‧Excellent project management skills; experience working in a very fast paced, deadline-oriented environment while maintaining acute attention to detail and get things done at high quality. - Product Marketing Responsibilities Include but are not limited to the following #Develop and manage the marketing plan for products within the business. The plans will define the marketing mix (4Ps) for new products and existing products. #Develop pricing strategies, support the development of sales plans and own the responsibility for executing the related marketing activities #Develop an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential. #Lead and collaborate with cross-functional innovation teams to drive any agreed innovation/renovation projects ensuring they are aligned to market requirements and brand key vision. Summary of Experience ‧ 2+ years product management experience with food product initiative launch experience, Merchandise/Retail company or category experience will be a plus to cater consumer business opportunity goals. ‧ 2+ years experience and proven background in data analysis and business research in different markets of China area. ‧ Strong background in product development, project management & marketing experience. Required Knowledge, Skills and Abilities ‧ Well known on latest fashion and lifestyle trend ‧ Creative and innovative mindset ‧ Strong ownership with sense of urgency ‧ Excellent communication skill to be effectively collaborated with other partners ‧ Ability to balance multiple priorities and meet deadlines ‧ Ability to collaborate with others ‧ Keen to learn and develop themselves and the team 【其他说明】 大陆职缺 产业 : 餐饮 工作地点 : 上海市静安区 薪资 : local hire 履历寄送 : [email protected] --

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