来源：CNBC https://goo.gl/KHSB5N Starbucks tests cashless store as more customers buy coffee with their phones Starbucks is testing a cashless store to better understand how digital and cre dit card payments affect customer behavior and experience.The company added 1. 4 million Starbucks Rewards members in the U.S. in the last quarter, raising i ts total number to 14.2 million.The coffee giant is working on a way to reach non-Rewards members in the digital arena, including making mobile order and pa y available to all customers in March. （美国星巴克为了要了解数位支付跟信用卡对消费行为及体验的影响，正在无现金门市的 测试。上一季星礼程在美国增加了140万位会员，使会员总人数来到1420万人。除此之外 ，星巴克也对非星礼程会员部份推动数位支付--在三月时会开放所有消费者，包含会员跟 非会员，都能够利用手机点餐及付款） Sarah Whitten | @sarahwhit10 Published 23 Hours Ago updated 19 Hours AgoCNBC.com PLAY VIDEO No cash, no problem. At least at one Starbucks location in Seattle. （星巴克将在西雅图一处门市据点测试无现金门市） The coffee giant is testing a cashless store "just to see" how digital and cre dit card payments affect customer behavior and experience at the restaurant. （星巴克正在进行无现金门市的营运测试，进而了解行动支付及信用卡对消费行为及消费 经验的影响） "Thirty percent of our payments in the United States [are] done with a mobile phone," CEO Kevin Johnson said on CNBC's "Squawk on the Street " Friday. "Over 40 percent is done with phones and Star Value cards with rewards. In China, o ver 60 percent of our tenders come from mobile payments." （星巴克执行长Kevin Johnson周五在CNBC的节目上表示美国星巴克门市有百分之三十的 交易是来自行动支付，行动支付及随行卡交易更占了营收超过百分之四十。在中国星巴克 ，行动支付则占了营收超过百分之六十） As more and more Starbucks customers pay for their coffees with their phones,t he company must work to accommodate this behavior and leverage mobile ordering and digital marketing to increase the number of times consumers visit the cof fee shop. Starbucks said it added 1.4 million Starbucks Rewards members in the U.S. in t he last quarter, raising its total number of members to 14.2 million. （星巴克表示星礼程上一季在美国增加140万位会员，总人数来到1420万人） Starbucks isn't the only company to be testing out cashless locations. In Octo ber, Shake Shack announced that it was building a cashless, kiosk-only locatio n in New York City to test out a variety of digital innovations and ways of co nnecting with its consumers. （星巴克并非第一间测试无现金门市，先前已有其他业者在纽约进行过无现金门市测试） The cashless location is just one piece of Starbucks' digital innovation this year. Johnson said during an earnings call Thursday that the company is workin g on a way to reach non-Rewards members in the digital arena, including making mobile order and pay available to all customers in March. （非星礼程会员也是星巴克经营的对象，在三月会推出手机点餐及支付功能） "Virtually all of our comp came from our digital customers," Matt Ryan, global chief strategy officer for Starbucks, said on the call. "We are going to be t argeting not just the Starbucks Rewards customers, but all customers with ways for them to sign up and engage with us directly. That will create a new pool of customers that we can use our marketing capabilities to reach and talk to a nd build business from." （星巴克全球策略长Matt Ryan则表示星巴克的重点并非只有针对星礼程既有会员，更针 对所有消费者，希望这些行销措施能吸引非会员加入，并与星巴克直接接触，进而开拓新 的顾客群） --

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