作者geniusjackie (单车霹雳游侠)
看板Social-Ent
标题[概念] 为社会企业活用你的专业
时间Thu Oct 11 11:45:13 2012
为社会企业活用你的专业
本文网址:
http://www.seinsights.asia/story/249/13/648
中文译稿:张晓翠/英文原稿:迫俊亮
在上一篇文章中,我介绍了Taejun Shin先生所面临的有趣挑战,以及他所创立的非营利
组织Living in Peace。Taejun先生尝试透过他的兼职工作来改变世界,证明改变世界并
不一定需要辞掉当下的工作。而在本篇文章中,你将发现在维持工作的情况下创立或加入
一个兼职组织(part-time organization),并不是改变世界的唯一选择。如创立於2011
,总部位於东京的非营利组织CROSS FIELDS就提供着「留职」或「国际企业志工(
international corporate volunteering)」计划。
「留职」这个由CROSS FIELDS所发想的创新计画,为企业单位中的年轻专业人员提供了到
开发中国家的非政府组织与社会企业工作的机会。在这1至12个月的计划期间,企业专业
人员将运用他们的专业技能和知识,来解决开发中国家的社会议题。这一计划不仅让日本
商业导向的公司受惠,也帮助了开发中国家的社会性质组织(social-inclined
organizations)。商业导向的公司可以利用此计划为员工提供拓展视野的经验,以及管
理/行销技巧的训练机会;同时,社会性质组织则能获得来自企业部门的技能与知识。
「留职」这项计划由两位年轻人创立并妥善管理:Daichi Konuma先生曾在麦肯锡顾问公
司工作,Yuka Matsushima先生则曾服务於波士顿顾问公司,两位创办人在加入顾问行列
前,都在非营利组织工作过。Konuma先生曾在叙利亚的非营利组织服务了两年,在那段期
间里,他见证了一位专业顾问如何成功地对组织进行管理改革,由此领会到透过外来不同
领域的专业技能来帮助非营利组织/社会企业,是支持这些组织解决社会议题的关键所在
,而後启发他构想出「留职」这个商业点子。
CROSS FIELDS目前已成功完成许多案例。在第一个个案中,他们将一位来自管理顾问公司
的年轻专业人员派到一个位於柬埔寨的非营利组织,这位顾问活用他/她的专业经验,帮
助这个非营利组织进行销售工作以及品牌建立。CROSS FIELDS也曾将一位来自松下电器公
司(Panasonic)的专业人员派到越南的非政府组织。在这两个个案中,「留职」计划都
为非营利组织的管理/销售带来了极大的改善。而今,CROSS FIELDS开始「留职」计划尚
不满两年,但许多日本企业已纷纷加入这个计划。
史蒂芬‧贾伯斯曾说:「显然,世界已变成一个更好的地方。以往需要众多人才和资金方
能做到的事,现在一个人就能完成。」我非常赞成贾伯斯先生的这段话。在我们现今所生
活的世界里,有着无数的机会等着我们去善用我们的知识、技能和勇气来创造更好的世界
。如果,你想为世界付出一点心力,别再等待或让任何理由阻挡你前进。现在,你就能马
上行动!
CROSS FIELDS预计将把这计划推广到其他国家,如果对於他们所提供的服务有兴趣,或是
希望能够更了解这部份的资讯,欢迎拜访他们的网站
http://tinyurl.com/8fy8yz2
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Using Your Professional Experience For Social Enterprise
In the last entry, I introduced an interesting challenge of Taejun Shin and
his NPO Living in Peace. Taejun tries to change the world through his
"part-time" job, proving that you can change the world without giving up your
current job. And this entry will show that starting or belonging to a
part-time organization is not the only way to change the world while keeping
your current job. NPO CROSS FIELDS, headquartered in Tokyo and founded in
2011, provides "留职" or "international corporate volunteering" program.
"留职" is a term innovated by CROSS FIELDS, meaning that providing
opportunities for young professionals in business sectors to work at NGOs and
social enterprises in developing countries. During this 1-12 months program,
corporate professionals can leverage their skills and knowledge to solve
social issues in the developing world. This program is mutually beneficial
for both business-oriented companies in Japan and social-inclined
organizations in developing countries. Business-oriented companies can
utilize this program to provide eye-widening experience as well as
management/marketing training opportunities to its employees; at the same
time, social-inclined organizations can leverage the skills and knowledge
from business sectors.
This 留职 program is founded and well-organized by two young founders: Daichi
Konuma worked at McKinsey and Yuka Matsushima worked at Boston Consulting
Group prior to starting this NPO. And both of them used to work at NPOs prior
to their consulting careers. Mr. Konuma recognized that his working
experience at a NPO in Syria for two years inspired him to come up with this
business idea. Witnessing that a professional consultant successfully
reformed the management of the NPO Mr. Konuma worked at, he realized that
supporting NPOs / social enterprises through leveraging external professional
skills from different fields is a key to solve social issues.
CROSS FIELDS already successfully carried out several cases. In their first
case, they sent one young professional from a management consulting firm to a
non-profit organization in Cambodia, letting the consultant to utilize one’s
professional experience to support marketing and branding for the NPO. They
also sent one professional from Panasonic to a NGO in Vietnam. In both cases,
"留职" program created tremendous improvements in management / marketing of
NPOs. It has been passed less than two years since CROSS FIELDS launched its
program, but many corporations in Japan already started to join this program.
Steve Jobs once said, "The world's clearly a better place. Individuals can
now do things that only large groups of people with lots of money could do
before." I strongly agree with Steve. In the world we now live, there are
tremendous opportunities where we can utilize our knowledge, skills, and guts
to change the world for the better. If you want to do something for the
world, there is no reason to just stand still and wait. You can just act now.
NPO CROSS FIELDS plans to expand its program to other countries as well. If
you are interested in their challenge or want further information, you can
check out their website (English):
http://crossfields.jp/wp/english/
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作者简介:
迫俊亮(Shunsuke Sako)
迫俊亮,现任Motherhouse的国际行销经理。Motherhouse是来自日本的时尚品牌, 产品
以手提包为主,所有产品都由开发中国家的合作夥伴手工制造,目前在日本已开设七间分
店、在台湾设有一间旗舰店,并分别在孟加拉和尼泊尔经营「笑颜工厂」,在日本已是相
当知名的社会企业。Mr. Sako将在这里分享自己成为Motherhouse创始团队成员的经历,
并透过自身经验分享迈向「社会企业家」之路的成功心法以及具体实践法则。
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