作者jcshie (JC)
看板Sharapova
标题[情报] NIKE 新广告：Be Your Own Fan
时间Tue Sep 9 16:25:22 2008
下载：
http://www.adme.ru/nike/2008/09/10/23799/ (最下面)
NIKE 放到 youtube 上了：
http://tw.youtube.com/watch?v=G_54TrljaqI
http://www.guardian.co.uk/global/2008/sep/09/advertising
↑广告影片在里面，风格相当不一样哦！
Nike has launched a series of animated online ads that tell
the story of the challenges faced by athletes such as
tennis star Maria Sharapova and runner Nicola Sanders, as
part of a pan-European campaign to inspire young women.
The five films, developed by Wieden & Kennedy Amsterdam,
form part of a wider multimedia campaign which includes a
coffee table book, exhibitions at flagship Nike stores,
digital advertising and posters.
Nike's ads, which use the strapline "Here I Am", use
different styles of animation to tell the story of the
individual journeys the five women have made to become top
athletes.
The film featuring Sharapova, titled "Be Your Own Fan",
tells of the Russian tennis sensation's rise from a
childhood in Siberia to the number one ranked player in the
world.
Nike's ad highlights the criticism and negativity that
Sharapova had to overcome – such as she was "Just another
pretty face" – in becoming a global sports star. It ends
with a call for women to "Be strong like Maria".
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※ 发信站: 批踢踢实业坊(ptt.cc)
◆ From: 60.199.247.200
1F：推 bala36:推!!! 很有意涵的广告! 09/09 16:58
2F：推 lsnikimo:好看 喜欢这种风格的 09/09 17:06
3F：推 rositaloveA:这广告好棒!!! 09/09 19:09
4F：推 Heico:超棒的广告! 09/09 20:10
5F：→ gd20060147:莎娃快回来吧～～ 09/09 20:38
6F：推 kourten:天啊 好棒好棒 这个广告超赞的啦 !!!!!!!!!!!!!!!!! 09/09 21:08
7F：推 kourten:推推推推推!!~~~~~那个叫声 最高! 09/09 21:10
8F：推 anro:超用心的广告!! 拍的真的很棒!!! 09/09 21:52
9F：推 leetaka:很棒的广告呢~ 表现不怕困难的精神!! 09/09 23:55
10F：推 Anngis:Nike的广告都很赞呢 莎娃快回来吧!! 09/10 11:43
11F：推 kourten:这样我就能抓了 开心!~ 09/13 17:19
12F：推 piggreat:超NICE!!!! 09/13 18:16
※ 编辑: jcshie 来自: 118.166.123.137 (09/15 08:12)