就是上面提过的合作，莎娃会跟设计师 Cole Haan 合作， 共同开发与代言 NIKE 新的 Cole Haan Sporting 系列产品。 补个中文新闻版： http://chinese.wsj.com/big5/20080909/fas145052.asp?source=channel Cole Haan携手莎娃推出时尚新品 Cole Haan近日宣布携手网球明星玛丽亚﹒莎拉波娃(Maria Sharapova)，推出时尚运动新品系列Cole Haan Sporting。这一2008 春季新品将於明年2月上市，莎拉波娃将成为该系列代言人。 Cole Haan 莎拉波娃和Cole Haan首席执行长苏斯Sporting新品将包括40款女士 休闲系列产品和30款男士休闲系列产品。女鞋将包括芭蕾风格的系带 低跟女鞋(Mary Janes)、高跟楔型鞋、平底鞋、紫色、橙色以及蛇皮 凉鞋，男鞋将包括以各种大胆色调和中性色搭配的帆船鞋和系带鞋。 新品价格在115美元至200美元不等。这一系列新品融合了色彩、风格 化和莎拉波娃等流行元素，意在吸引年轻、活力、对时尚敏感的消费 群。 Sporting的鞋品系列将融入最新技术Flywire，这一纤维技术首次出 现於北京奥运会，能够制造超轻牢固的运动鞋。而Sporting手袋的材 料将选用“Bionic Yarn”，这是一种来自回收玻璃和塑料的纺织制 品。Cole Haan曾於2006年推出了“Air Collection”系列产品，在 服装和休闲鞋中使用了母公司耐克公司(Nike)的最新技术。Cole Haan首席执行长苏斯(Jim Seuss)介绍说，Air Collection产品目前 占公司总销量的25%左右，但他没有透露具体销量数据。 莎拉波娃下个秋季将继续出任该系列的时尚顾问。今年21岁的莎拉波 娃表示，她从10岁起就开始与耐克公司合作。这一新品系列将代表她 的生活方式。莎拉波娃说，我不是和耐克携手推出玛丽亚系列，我只 是给这一系列加入真正的年轻气息和时尚元素。 苏斯说，时尚和运动融合是目前一股重要的潮流。据耐克公司向美国 证券交易委员会(SEC)递交的文件，该公司2008财年其他业务（包括 匡威(Converse)、Hurley和Cole Haan等品牌）的全球收入增长了15% ，达到26亿美元。 http://www.earthtimes.org/articles/show/cole-haan-to-launch-new,530514.shtml NEW YORK, Sept. 8 NEW YORK, Sept. 8 /PRNewswire/ -- Cole Haan, a wholly-owned subsidiary of NIKE, Inc., today announced Maria Sharapova as a lead collaborator and the face of Cole Haan Sporting, a new collection for Spring 2009, rooted in sport and remixed with fashion. Cole Haan Sporting stakes out fresh territory with a new, dynamic pairing of Cole Haan's authentic craftsmanship and Nike's sports innovation. The collection introduces new technologies like Flywire which build on the successful Nike Air franchise by recasting them into fashion-forward designs. The Spring 2009 global launch of Cole Haan Sporting includes men's and women's footwear and accessories, and features international tennis champion Maria Sharapova. This lifestyle fashion collection will encompass day to evening silhouettes in both the footwear and accessories categories. "Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique," said Cole Haan Chief Executive Officer James Seuss. "We created this collection as the foundation to a dynamic lifestyle - weaving Cole Haan's history of craftsmanship with Nike's tradition of high-performance innovation." Maria Sharapova, 21, is a triple Grand Slam winner who has a longstanding passion for style. She will step into the role of collaborator for the Fall 2009 season. "Cole Haan Sporting proves that fashion and technology can work together to change the way women think about and wear sport-inspired product," said Sharapova. "I look forward to working with Cole Haan to bring new innovations to this leading fashion brand with such a rich history." For Spring 2009, Cole Haan Sporting will embody sport style with a collection inspired by nautical, court, track, and golf. The women's footwear collection includes elevated wedges, chic flats and sleek sandals. Signature men's styles include the brand's iconic boat shoe and edgy lace-ups in bold color palettes paired with classic neutrals. This new collection will continue to showcase Nike Air, an innovation that has enabled Cole Haan to redefine luxurious style and comfort. Outside, the styles are pure Cole Haan, luxurious and fashion-forward; inside, they share Nike's innovative technology that debuted in Beijing. The accessory collection encompasses a range of silhouettes from a tennis racquet bag to a versatile duffle. Continuing to weave style with innovation, the accessories will be created from recycled plastic bottles and will be trimmed in vegetable chrome-free leather. Cole Haan Sporting will be sold at Cole Haan boutiques worldwide, luxury department stores and on colehaan.com. Price points range from $115 to $200 (footwear) and $225 to $550 (accessories). About Cole Haan Cole Haan, headquartered in Yarmouth, Maine, designs and distributes dress and casual footwear, apparel and accessories for men and women under the brand names Cole Haan(R) and Bragano(R). Cole Haan, a wholly-owned subsidiary of Nike, Inc., operates more than 100 retail locations throughout the United States, Canada and Japan. For more information on Cole Haan and the company's latest collections, please visit www.colehaan.com. For more information about NIKE, Inc., please go to nikebiz.com. --

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