Rangers rename home Globe Life Park in Arlington Team says naming rights deal among the best in history for any baseball facility By T.R. Sullivan / MLB.com | 2/5/2014 1:24 P.M. ET source: http://ppt.cc/OE4F ARLINGTON -- The Ballpark in Arlington is now called Globe Life Park in Arlington. 整篇重点其实就这一句：游骑兵主场从＂Rangers Ballpark in Arlington＂改名为 ＂Globe Life Park in Arlington＂。 In what is expected to be a major new source of revenue, the Rangers announced a naming rights deal for their park at a news conference on Wednesday morning. Financial terms were not announced, but Joe Januszewski, the Rangers' executive vice president of business partnerships & development, said it is among the best deals in history to be procured for the naming rights of a baseball facility. "Looking at the deals done, I'd put us in the top two of any ballpark in baseball," said Januszewski, who led a three-year search for a naming rights partner that really grew in earnest over the past six to eight months. "This is another long-term sustainable cash flow that will enable us to be competitive in the long term," Rangers co-owner Ray Davis said. "Your turnstile revenue is variable depending on how your team is doing on the field. But when you have long-term sustainable income over 10 years, you're able to make better decisions." 「这项长期稳定的收入（指卖出球场十年的命名权）可以让我们保有长久竞争力， 有了这十年的钱，我们就有能力做出更好的决策。」 Davis said this deal will help the Rangers over the long term, but it is not expected to have a significant impact this winter. "I think we already spent that [money]," Davis said. The Globe Life and Accident Insurance Company provides life and health insurance nationwide, with executive offices based in Oklahoma City. The company is a wholly owned subsidiary of Torchmark Corporation, which is based in McKinney, Texas, north of Dallas. The company has approximately 3.9 million policy holders representing over $60 billion in insurance. 买下命名权的公司叫作＂The Globe Life and Accident Insurance Company＂， 是一间人生健康保险公司。总部在奥克拉荷马市，并且拥有一间位於北达拉斯 麦金尼的子公司。 The Globe Life and Accident Insurance Company有大约三百九十万的保险人， 保险金额超过六百亿（美金！）。 "We're honored to partner with the Texas Rangers, and we're excited to see the Globe Life name on this beautiful facility," Globe Life president Bill Leavell said. In addition to the naming rights, Globe Life is also planning to make a substantial commitment to local youth baseball and softball programs through a grant partnership program with the Texas Rangers Baseball Foundation. 这间公司也打算资助阿灵顿地方基层棒球和垒球队。 "That was one of the significant pros of this deal," Januszewski said. "These folks made it clear this was not an advertising ploy, but they wanted to be ingrained in the community. The revenue is important, but also important is the quality of people and the quality of the company. To that end, it was important to have someone who shares our values of our Foundation and the efforts in the community." The new name is expected to be included around the park by Opening Day. Part of the deal was to retain the city of Arlington within the name. "Arlington has been an excellent partner, and we are in Arlington," Davis said. "We wanted to honor that. There has been 20 years of history here, we don't want to forget our history." The Rangers' current ownership group took charge of the club in 2010 and immediately began looking for a naming rights partner. Januszewski said they approached "hundreds of companies" during the search, including some based in Texas, some national and some multinational companies. He said the search was narrowed down to three before the deal with Globe Life was completed last week. Januszewski did not name the other two companies, but one was based in Texas and the other was international. "Each of them had great offers and were unique companies," Januszewski said. "There were a lot of pro's. At the end of the day, we felt really good about partnering with this company." Globe Life Park was opened as the Ballpark in Arlington in 1994. In 2004, the name was changed to Ameriquest Field in Arlington, but that only lasted three years. The official name was changed to Rangers Ballpark in Arlington in '07 after Ameriquest Mortgage was shut down during the country-wide financial crisis. 现在这主场在1994年启用，当时的名称是＂the Ballpark in Arlington＂。 2004年改为＂Ameriquest Field in Arlington＂，但这名字只使用三年，2007年 球场又改名叫＂Rangers Ballpark in Arlington＂，原因是原本拥有命名权的 Ameriquest Mortgage公司在金融海啸中倒了。 The Rangers were one of 10 clubs that had not sold the rights to the name of their ballpark until the new deal was announced. The remaining nine are Angel Stadium of Anaheim, Dodger Stadium, Fenway Park, Marlins Park, Oriole Park at Camden Yards, Kauffman Stadium, Wrigley Field, Yankee Stadium and Nationals Park. *** 现在是能卖能换的部分都要赶快出清吗...Orz -- ◆． ２０１０ American League CHAMPION ．◆ ◆． ２０１１ American League CHAMPION ．◆ ★．TEXAS RANGERS．★ Keep walking, Ranger walker. －－ForgerEames --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 36.230.248.84 我猜命名权卖了多少钱是机密XD 球团应该不会想让别人知道自己又多了多少钱可以花、在球员市场的竞争力提升多少， 不过可能可以从那间保险公司的财报中看出端倪。 （如果有时间和兴趣去研究他们的财务报表的话XD） ※ 编辑: ForgerEames 来自: 36.230.248.84 (02/07 02:01)