作者rfv1471 (14741)
看板Q_ary
标题[抽奖] 忠诚计画投入之研究（200P+抽奖）
时间Fri May 11 17:23:46 2018
问卷名称：
消费者与忠诚计画公司建立长期关系之研究问卷
研究目的：
本篇研究为调查消费者无进入障碍之忠诚计画
使用之感受与行为探讨，消费者投入忠诚计画
後，感受到关系利益後，进而对商家产生情感
与揭露行为并且持续参与忠诚计画。如：Line
Point/HAPPY GO点数能在不同商家获得，商家
存在为忠诚计画之媒介，能在不同商家累积点
数，并且点数能在不同通路转换使用。
定义：
联合忠诚计画如：
HAPPY GO, LINE POINT, 新光贵宾卡等形式。
忠诚计画商家：
如百货各专柜亦属於在忠诚计画内，
凡能使用忠诚计画之商家即涵盖之。
填答条件：有使用过忠诚计画，如LINE POINT,
HAPPY GO, I cash, UUPON等使用者
其他声明：
此问卷为匿名且仅供研究使用，填答时间
约三分钟，所有的问题并无标准答，仅依
照您使用情况回答即可，谢谢。
问卷连结：
https://www.surveycake.com/s/PqoDw
回馈奖品：
参加资格须为有效问卷
1.有效问卷，税前200P
（请於问卷最後留下PTT ID，并於下方留言Done，需两者皆有）
2.有效问卷且留有email 者可参加抽奖（预计5/20前公布）
A：夏慕尼餐卷（2张）
B：星巴克中杯饮品兑换券（10张）
C：哈根达斯礼券（10张）
问卷截止时间：预计5/17前截止，若样本数达标将提前截止
研究单位：国立成功大学企业管理研究所
研究者姓名：张睿芹
联络人姓名：张睿芹
联络人方式：
[email protected]
--
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※ 文章网址: https://webptt.com/cn.aspx?n=bbs/Q_ary/M.1526030631.A.B98.html
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