作者karen5423 (Kaylin)
看板Q_ary
标题[100P]为什麽他们喜欢文化创意商品？
时间Tue Sep 16 12:37:38 2014
曾在本板或他处发过同问卷（地/时）（发文ID有异亦请附上）：预计会在es版发
问卷名称：为什麽他们喜欢文化创意商品？从消费者特质与涉入度观之
研究目的：本研究的目的有以下三点：
一、归纳出文化创意商品的重要面向，并根据这些重要面向找出相关的消费者特质。
二、了解不同特质的消费者，对於相关文化创意商品面向的涉入度是否不同。
三、了解文化创意商品面向的涉入度何者较能影响文化创意商品态度。
本研究的研究贡献在於整理出文化创意商品的消费者特质、归纳出文化创意商品的重要面
向，帮助文化创意产业从业人员与设计师洞察消费者需求，进而刺激文化创意商品消费，
帮助文化创意产业发展。
（填答条件：）
其他声明：本调查所蒐集之资料将仅作为学术用途，不会作为其他用途，请您放心。
研究单位（详填至系/所）：国立政治大学广告所
(所有人必填)
研究者姓名：黄凯琳
(硕士班以上必填)
指导老师 ：张郁敏
(仅硕士班必填)
联络方式（非站内信） ：
(博士班以上必填)
完整课程名称 ：
(学士以下不填研究者必填)
问卷连结：
https://zh.surveymonkey.com/s/M79XHZ7
回馈 P币：税前100 P
问卷截止时间：9/30(希望能收满三百份，填答完成後请填答DONE，核对後发P币)
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※ 编辑: karen5423 (114.25.200.18), 09/16/2014 12:39:17
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