https://x.com/tomshardware/status/2014728796730216558 https://www.pcgamer.com/hardware/graphics-cards/nvidia-reportedly-cancels-partner-incentive-scheme-to-sell-cards-at-msrp-says-youtuber-der8auer-signalling-hard-times-ahead-for-gpu-prices/ Nvidia reportedly cuts program designed to keep gaming GPUs near MSRP pricing — end of OPP pricing-support scheme does not bode well for gamers A new leak from tech YouTuber der8auer claims that Nvidia is ending a program dubbed "OPP", purportedly an incentive scheme used by Nvidia to ensure that at least some of its graphics cards were sold to consumers at MSRP by AIBs like Asus and others. By way of historical background, the creator said in his YouTube video that Nvidia’s GPUs were previously being sold for way above the suggested retail price for the last few generations, and consumers were starting to notice and complain about it. So, the company instituted the OPP program, which, according to de8auer’s sources, is some sort of cash back for participating AIB partners. Although the techtuber does not know what OPP stands for, this is how it allegedly works: board partners sell some models at MSRP and then report that back to Nvidia, after which the GPU manufacturer would give them a rebate on the cost of the chip and the memory of that particular GPU they sold. According to der8auer's leak, Nvidia apparently stopped this program a few days ago. The sources did not say the reason behind the move, although it is easy to surmise that it’s caused by the ongoing memory crisis. We've reached out to Nvidia for comment. There were rumors late last year that the company no longer bundled VRAM with the GPU chips that board partners ordered, but Nvidia refuted this at CES, telling HardwareLuxx [machine translated], “No changes on how Nvidia is handling the memory allocation.” If the OPP program is indeed real, it seems that the continuous increase in memory pricing is making it difficult even for Team Green, with its record revenues fueled by the boom in AI infrastructure build-out, to sustain the GPU and memory subsidy that allows board partners to at least sell some models at MSRP. 据传 Nvidia 取消了用来维持游戏显卡接近 MSRP 定价的计画——OPP 定价支援机制的终 止对玩家并非好消息 来自YouTuber der8auer 的最新爆料指出，Nvidia 正在结束一项被称为「OPP」的计画。 据称，这是一种用来确保至少有部分显示卡能以 MSRP（建议零售价） 贩售给消费者的 激励机制，参与者包括 Asus 等 AIB（显卡板卡）夥伴。 der8auer 在他的 YouTube 影片中回顾了背景：在过去几代产品中，Nvidia 的 GPU 长期 以远高於建议售价的价格贩售，消费者逐渐注意到并开始抱怨。 为此，Nvidia 推出了 OPP 计画。根据 der8auer 消息来源的说法，这似乎是一种回馈 （cash back）机制，用来补贴参与的 AIB 夥伴。 虽然 der8auer 并不知道 OPP 的全名，但据称其运作方式如下：板卡夥伴会以 MSRP 销售 部分型号，并将销售情况回报给 Nvidia；之後，Nvidia 会针对这些已售出的 GPU，在晶 片与记忆体成本上给予回扣。 然而，根据 der8auer 的爆料，Nvidia 似乎在几天前就停止了这项计画。消息来源并未说 明原因，但很容易推测，这可能与目前持续中的记忆体（VRAM）供应危机有关。 我们已向 Nvidia 询问相关回应。去年底曾有传闻指出，Nvidia 不再将 VRAM 与 GPU 晶 片一起打包提供给板卡夥伴，但 Nvidia 在 CES 展会上对此予以否认，并向 HardwareLuxx 表示：「Nvidia 在记忆体分配方式上没有任何改变。」 如果 OPP 计画确实存在，那麽显然持续上涨的记忆体价格，正让即便是在 AI 基础设施 建置热潮推动下、创下营收新高的Nvidia，也难以继续承担 GPU 与记忆体的补贴，来让 板卡夥伴至少能以 MSRP 贩售部分型号。 翻译由ChatGPT提供。 == 依报导的爆料来看，Nvidia取消补贴後，本来就很少的MSRP价格显示卡。 以後可能会彻底消失。毕竟没老黄补贴的话，贩卖MSRP丐版显示卡，对厂商来说不好赚。 要喜迎无MSRP时代了。 --

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