大家新年好. 我们公司有个新开职位 "SEM Analyst, Creatives", 给各位优秀大大参考一下,有兴趣的站内信. TripAdvisor is looking for an exceptional and ambitious marketing professional to join our world-class Search Engine Marketing (SEM) team. The SEM Analyst, Creatives will focus on our ads, a critical component of our SEM strategy. Key Areas of Responsibility: Creative Testing: o Develop creative concepts and ads in multiple languages with our Copywriting and Localization teams that drive traffic to our site based on defined consumer segments, shared knowledge of consumer behavior, and best practice standards o Conduct A/B tests, analyze results, draw insights from the data, and identify opportunities. Creative Optimization: o Deploy successful creatives, and keep ads current o Maximize ad potential via ad extensions and ad coverage in ad groups Creative Localization: o Understand the nuances of each market o Develop high-quality, native translations with the Localization team, and test options to localize the consumer experience Creative Exploration: o Evaluate and manage participation in creative pilots/betas with search engines Required Experience, Qualities, and Skills: 1. 3+ years of online marketing or online advertising experience, ideally with some SEM/PPC experience 2. Analytical and results-oriented; highly proficient in Microsoft Excel 3. Meticulous, conscientious, and attentive to detail 4. Self-motivated and able to work independently 5. Effective verbal and written communication with the team in the local and multiple global offices 6. Strong organizational and multitasking skills in a fast-paced work environment 7. Bachelor's degree in any quantitative field, such as Economics, Mathematics, Computer Science, or a physical science, or in Business or Marketing --

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