[2005/03/27][工商时报/财经英文1/12版] 《新闻英语》天价干邑白兰地 1.5公升4万欧元 【陈颖柔译自法新社外电】 　　It’s at the very top end of the luxury market, with cognac distillers deliberately targeting the world’s richest people, many of them in Asia. 　　这可是位於高级市场的极顶端，起因干邑白兰地酿酒业者特意针对全世界最富有的人 们而来，富人当中有许多是亚洲人。 　　One French distiller is selling its finest cognac at 40,000 euros （54,000 dollars） a magnum, a bottle containing about 1.5 litres ... but that comes with a 4.75-carat diamondattached. 　　法国一家酿酒业者的顶级干邑白兰地每大瓶（容量约1.5公升）现售4万欧元 （5.4万美元），但瓶子附带一颗4.75克拉的钻石。 　　"At this moment, our cellarmaster is choosing the brandies which will be used to make cognac in 100 years," said TimBanks, spokesman for Remy-Martin. 　　「此时，我们的酒窖主管正在挑选今後一百年将用来生产干邑白兰地的白兰地酒。」 人头马的发言人班克斯说。 　　"No other product has the luxury of waiting around for acentury before being put on the market," he pointed out, explaining why the price wars surrounding the brandy which isproduced only in southwest France are standing the usual system on its head. 　　他指出：「没有其他产品拥有这般上市前等候一世纪之久的奢华。」这解释了为何 这种只在法国西南部生产的白兰地酒的价格战一向不与产品价值脱节。 　　"Cognac is 'the' luxury liquor," said Jennifer Szersnovicz, the communications chief at Courvoisier. 　　「干邑白兰地就是『这』豪华蒸馏酒。」古赫华瑟的通讯主管瑟丝诺维琪说。 　　The finest cognacs, always produced in strictly limited quantities, meld the oldest and most subtle brandies with ancestral know-how, she said. 　　她说，产量极为有限的最上等干邑白兰地是由历史最悠久、最细致的白兰地酒结合 祖传技术而成。 　　Luxury packaging highlights the prestigious character ofthe world's best cognacs, Banks added. 　　班克斯补充说，豪华包装强调世界最佳干邑白兰地的威望身分。 　　Remy-Martin won fame in 1874 when it produced its Louis XIII cognac, named after a 17th century king of France. 　　人头马在1874年出名，当时它出产以17世纪一位法国国王命名的「路易十三」干邑白兰地。 　　Now, it produces 1,200 different cognacs aged for 40 to 100 years. One, sold in a crystal decanter, goes for 1,500 euros, another for 7,000 euros; a tiny five-centilitre（1.75fluid ounce） flask with a diamond-studded stopper sellsfor 1,000 euros. 　　如今，它生产1千2百种不同的干邑白兰地，年分在40到100年之间，以水晶瓶装瓶的 某种卖1500欧元，同样包装的另一种卖7000欧元，木塞镶有钻石的5公勺（1.75液盎司） 小瓶一瓶卖1000欧元。 　　The 40,000-euro a magnum cognac, which is produced by Remy-Martin and destined for collectors, is on sale at London's Heathrow airport, aboard the luxury cruise liner Queen Mary II, and in Japan. 　　人头马专为收藏家生产的1瓶4万欧元的大瓶干邑白兰地目前在伦敦的希思罗机场、 豪华定期邮轮「玛莉皇后二世」上和日本都买得到。 ============================================================================== 一开始只觉得这是一篇奢扯的文章 但是我後来想 若是花了一百年的心血所酿成的酒 应该没有人愿意用很差劲的瓶子来盛装 如果我是广告者 我一定会说：「唯有最昂贵的水晶和钻石，才配得上一百年的等待」 或者是 「用最上等的钻石，向一百年的心血致敬」 所以希望大家都能像这白兰地 经过不断的磨练和等待 那时自然会有最好的钻石和水晶来搭配自己的气质 --

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