作者vincebaby (同是台大研究僧)
站内NTUIB96
标题[公告] 庄正民老师国企管6/10个案讨论Benetton S.p.A
时间Sat May 28 02:43:11 2005
报告组别：
第十一组、第十二组、第十三组、第十四组
各组负责工作：
第十一组：更新Benetton S.p.A最新的资料以及现况，以及其他任何同学有兴趣的资讯。
第十二组：
1.What business is Benetton in? What are the key successful factors in
this business? What core competences does Benetton possess?
2.What are the major characteristics of the operation of Benetton in
terms of internalization and externalization of activities? What are the
pros and cons for this pattern of operation? Why did Benetton choose
this pattern?
第十三组：
3.How did Benetton control and coordinate its subcontractors in
manufacturing? What are the major underlying mechanisms for the
stability of those long-run relationships? What are the problems
and what can be improved?
4.How did Benetton manage its externalized retailing activities? What
accounts for its successful operation? What can be improved? How did agent
system cover the agency costs that might exist in an externalized firm?
第十四组：
5.What may be the problems of managing manufacturing network and
retailing network resulting from international expansion of Benetton?
How could those problems be solved?
6.Any other discussion you want.
老师说「留三十分钟给他」，所以大概每一组上台时间约半个小时。各组请控制好时间。
另外，请做好各组之间的资讯交流，
尽量不要讲到重复的部分，也不要漏失了重要的部分。
在书面报告部分，每一组都需要对每个问题作答，请在报告当天缴交，逾时不候。
请做一张封面，包含报告题目、组员资料、组别、全组签名。
要上台的组别，请在上课前一天寄给助教
[email protected]，
档案名称格式：「组别-个案-题目.ppt」，例如「第11组-Benetton-update.ppt」
并且请在上课前十分钟将您要报告的资料以随身碟存至上课用NB。
如果有其他的问题，请直接回到BBS信箱，或者寄到上面的信箱，谢谢。
助教 翰文
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※ 发信站: 批踢踢实业坊(ptt.cc)
◆ From: 140.112.253.208
1F：推 julie520:谢谢助教^^ 140.112.193.9 05/28
※ 编辑: vincebaby 来自: 140.112.253.208 (05/29 15:43)