※ [本文转录自 NTU-Exam 看板] 作者: rhagui (小花儿) 看板: NTU-Exam 标题: [试题] 95上 江炯聪 企业管理 期末考 时间: Wed Jan 17 23:40:33 2007 课程名称︰企业管理 课程性质︰必修 课程教师︰江炯聪 开课学院：管理学院 开课系所︰工管系工管组 考试日期（年月日）︰96/01/16 考试时限（分钟）：120分钟 是否需发放奖励金：是 谢谢 （如未明确表示，则不予发放） 试题 : （一）名词解释(72％) 1. best practice 2. B2B marketplace 3. industry standard 4. firewall 5. sales 6. focus group 7. market segement 8. product positioning 9. personal selling 10 distribution channel 11 retailers 12 wholesaler 13 exclusive dealerships 14 missionary selling 15 techinical selling 16 cold call 17 inventory 18 work-in-process goods 19 small-batch production 20 customized products 21 mass production 22 standardized products 23 total quality management 24 just-in-time inventory system 25 performance appraisal 26 commission systems 27 arbitration 28 generally accepted accounting principles 29 managerial accountants 30 financial accounts 31 liquidity 32 risk premium 33 break even point 34 variable costs 35 leverage 36 initial public offering （二）产品生命周期(16％) 1. 请画出产品生命周期(4) 2. 解释四个周期的意义(12) A. Embryonic stage B. Growth stage C. Maturity stage D. Decline stage （三）排序(6％) A. Direct distribution B. Distribution, dealers, national sales force C. Retailers D. Wholesalers 1. More complex← product characteristic →Less complex(2) 2. Low← Need to customize a product →High(2) 3. Hing← Importance and expense of purchase →Low(2) （四）The operations and materials management process(14％) (A) Input stage(6)： 除了labor外 还有其他3种 (B) Operations stage(6)： 除了skills外 还有其他3种 (C) Output stage(2)： 除了goods外 还有1种 === 总分108分 --

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