作者hsiang1724 (翅膀)
看板NTUBA00study
标题[转录][试题] 95上 江炯聪 企业管理 期末考
时间Sun Feb 24 00:56:29 2008
※ [本文转录自 NTU-Exam 看板]
作者: rhagui (小花儿) 看板: NTU-Exam
标题: [试题] 95上 江炯聪 企业管理 期末考
时间: Wed Jan 17 23:40:33 2007
课程名称︰企业管理
课程性质︰必修
课程教师︰江炯聪
开课学院:管理学院
开课系所︰工管系工管组
考试日期(年月日)︰96/01/16
考试时限(分钟):120分钟
是否需发放奖励金:是 谢谢
(如未明确表示,则不予发放)
试题 :
(一)名词解释(72%)
1. best practice
2. B2B marketplace
3. industry standard
4. firewall
5. sales
6. focus group
7. market segement
8. product positioning
9. personal selling
10 distribution channel
11 retailers
12 wholesaler
13 exclusive dealerships
14 missionary selling
15 techinical selling
16 cold call
17 inventory
18 work-in-process goods
19 small-batch production
20 customized products
21 mass production
22 standardized products
23 total quality management
24 just-in-time inventory system
25 performance appraisal
26 commission systems
27 arbitration
28 generally accepted accounting principles
29 managerial accountants
30 financial accounts
31 liquidity
32 risk premium
33 break even point
34 variable costs
35 leverage
36 initial public offering
(二)产品生命周期(16%)
1. 请画出产品生命周期(4)
2. 解释四个周期的意义(12)
A. Embryonic stage
B. Growth stage
C. Maturity stage
D. Decline stage
(三)排序(6%)
A. Direct distribution
B. Distribution, dealers, national sales force
C. Retailers
D. Wholesalers
1. More complex← product characteristic →Less complex(2)
2. Low← Need to customize a product →High(2)
3. Hing← Importance and expense of purchase →Low(2)
(四)The operations and materials management process(14%)
(A) Input stage(6):
除了labor外 还有其他3种
(B) Operations stage(6):
除了skills外 还有其他3种
(C) Output stage(2):
除了goods外 还有1种
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总分108分
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