※ [本文转录自 NTU-Exam 看板] 作者: poca (零式奥义。) 看板: NTU-Exam 标题: [试题] 95上 江炯聪 企业管理 期中考 时间: Thu Nov 9 19:45:41 2006 课程名称︰企业管理 课程性质︰系必带 课程教师︰江炯聪 开课系所︰工管系 考试时间︰2006.11.9 10:20~12:20 是否需发放奖励金：yes 试题 : 选择题(36%) 1.(a)=(b)-(c) A. (a,b,c)=(revenue,cost,profit) B. (a,b,c)=(profit,revenue,cost) C. (a,b,c)=(cost,profit,revenue) D. (a,b,c)=(revenue,profit,cost) 2.Through what, the interaction of business commerce and occupation determines the standard of living, wealth, and prosperity of people, group, and society? A. Supply B. Demand C. Business system D. The invisible hand of market 3.All of the following are considered crucial ingredients that are needed in order for a business to be able to make a profit except__________. A. Land B. Fianancial counselors C. Labor D. Capital 4.Of the following statements regarding business transactions, which one would not be considered to be true? A. All people involved in a business exchange wish to increase their own utility from that transaction. B. People wish to profit from their business transactions. C. People who act in a self-interestwd way in a business transaction reveal their personal nature to be selfish. D. People behave in a self-interested way during a business transaction to protect their own welfare. 5.The Industrial Revolution occured during the 18th and 19th centuries. It is noted for being the era that experienced which one of the following? A. The demise of the feudal system. B. The creation of the banking system. C. The replacement of the barter system with money. D. The improvement of production and trade brought about by its advances in technology. 6.As business commerce evolved so did the forms of business organizations used to increased the productively and profitablity of produtive resources. The hierarchy of authority evolved early to reduced the transation costs surrouding business activity. The _________ evolved to make it easier for enterprising people to borrow capital to purchase new ventures, and for wealthy people to find new ways in which they could build their capital and increase their wealth. A. Joint-stock corporation B. Partnership C. Multinational company D. Sole proprietorship 7. The economic system in which one class of people controls the property rights to all valuable resources, including people is called _______. A. Capitalism B. Mercantilism C. Aristocracy D. Feudalism 8. Of the following, which statement wuould be considered to be false about money? A. Money may increase the profitablity of trade. B. Money creats a "double coincidence of wants"between buyers and sellers. C. Money acts as a medium of exchange. D. The use of money creates many new kinds of profitable business oppertunities. 9. Within an organization, which of the following is considered to be responsible for developing a company's business model and are ultimately responsible for its success or failure? A. Board of directors B. Chief execution officers C. Middle managers D. Top managers 10. Which of the following is best identified as being a revenue-focused measure of how competitive the firm's business model is? A. Profitable B. Effectiveness C. Organizing D. Efficiency 11. Of the following, which statement would be considered to be false about creative destruction? A. Globle competition and advancing technology are paramount to the process. B. It competely destroys the econmic future for all older business under all circumstances. C. Millions of jobs have been created as a result of this process. D. Inefficient companies can be driven out of business by more modern firms. 12. A measure of how well or how productively a company's resources are used is called A. Effectiveness B. Efficiency C. Quality D. Benchmarking 13. Which of the following statements regarding competitors is false? A. Competitors are an important force in the globle environment that confronts companies. B. The larger the number of competitors in a particular market, the lower the price they can charge for products. C. Competitors have no interest in obtaining market share. D. Competitors will do all they can to retain customers and prevent loss of market share. 14. All of the following except ________ are considered to be barriers to free trade. A. Subsidies. B. Tariffs C. Quotas D. Taxes 15. A _____ is an economic system in which the production of goods and services is left in the hands of private enterprise. A. Totalitarian government B. Representative democracy C. Mixed economic D. Free-market economic 16. All of the following are considered to be true about stockholders except _________. A. Stockholders have a legal claim on a company because they own shares. B. Stockholders are owners of the company from which they own shares. C. Stockholders always recieve compensation in the form of additional shares of stock. D. Stock ownership affords the stockholders right to recieve some of the company's profits. 17. Of the following statements about salary levels recieved by top managers, which one is incorrect? A. Salary levels of top managers can create an ethical dilema. B. Some consider the top managers of today to be a part of"the new aristocracy". C. Some top managers within the United States in 2002 were earning as much as 2,600 times the pay provideed to an average worker. D. Salaries for top managers are always set by the Board of Directors. 18. Property rights to the name of a product or the company that produces it are called: A. Copyrights B. Trademarks C. Patents D. Fair use rights 名词解释(30%) 1. The agency problem 2. Entrepreneur 3. CEO 4. Board of Director 5. Benchmarking 6. Global outsourcing 7. Responsiveness to customer 8. Licensing 9. Joint venture 10.Stakeholder 问答题(34%) A. SWOT现况分析 What kind of person you want to be when you graduate? 1.目标描述：清楚度、详细度、可达成性(8%) 2.SWOT现况分析(18%) 3.如何运用SWOT现况分析为未来作策略(8%) --

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