个人品牌作业应交日期及内容 11/16 品牌企业背景介绍 Summarize briefly the history of the company, contributions of the founders and CEOs, major products and/or services, organizational structures, stages of growth and internationalization, mission statement, values social responsibility 12/7 品牌全球布局 Geopolitical analyses of regional markets, global industry and competitors analysis, international strategic planning and merket screening, internationalization and globalization 12/28 品牌进入台湾 Market entry model and strategies, global and local market strategies, supply chain management, culture differences issues, localization strategies 1/16 品牌研究可能性 Suggestions and recommendations for future founding thesis topics 任何问题请通知我 助教 黄焙莹 --

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