课程名称︰资讯经济 课程性质︰资管系/所选修 课程教师︰孔令杰 开课学院：管理学院 开课系所︰资管系 考试日期（年月日）︰110.05.17 考试时限（分钟）：180 试题 : 注：以下部分数学符号与式子以LaTeX语法表示。 1. (25 points) A retailer sells a product through a salesperson who may privat- ely exert sales effort a with the cost a^2/2. The salesperson also privately o- bserve the market condition \theta \in {\theta_L, \theta_H}, where 0 < \theta_L < \theta_H < 1. The retailer believes that Pr(\theta = \theta_L) = \beta = 1 - Pr(\theta = \theta_H). THe sales quantity x \in {0,1} follows a Bernoulli dist- ribution such that Pr(x=1 | a) = \theta a = 1 - Pr(x=0 | a). The procurement c- ost is c \in [0,1), and the retail price is 1. The retailer may procure the pr- oduct after the product is sold. The retailer offers a menu of contract {(u_L, v_L),(u_H,v_H)} for the salesperson to self-select. If a contract (u,v) is sig- ned, the retailer and salesperson earns (1-v)x - u and vx + u, respectively. T- he sequence of events is (1) the salesperson privately observe \theta, (2) the retailer offers a menu, (3) the salesperson chooses a contract and the effort level. Everyone earns nothing if the salesperson rejects both contracts. (a) (5 points) Formulate and solve the retailer's first-best problem by assume- ing that \theta is publicly observable. (b) (5 points) Formulate the retailer's second-best problem. (c) (10 points) Solve the retailer's second-best problem. Show that downward d- istortion occurs due to infromation asymmetry. (d) (5 points) Finds the salesperson's equilibrium expected profit under infor- mation asymmetry. 2. (30 points) A seller (she) sells a product with a warranty plan to a consum- er (he). The consumer's expected utility of buying the product at price p with warranty protection probability w (which has one-to-one corresponding with war- ranty length) is r\theta + (1-r)w\theta - p, where \theta > 0 is the benefit of using the product and r is the probability for the product to be functional. T- he seller's expected profit is p - (1-r)wc, where c > 0 is the cost of fixing the product. The consumer privately observes his type \theta \in {\theta_L, \theta_H}, where c < \theta_L < \theta_H. The seller believes that Pr(\theta = \theta_L) = \beta = 1 - Pr(\theta = \theta_H). The seller offers a menu of con0 tracts {(p_L,w_L),(p_H,w_H)} for the consumer to self-select. While p_L and p_H may be positive or zero, w_L and w_H must be within 0 and 1. The sequence of e- vents is (1) the consumer privately observes \theta, (2) the seller offers a m- enu, (3) the consumer chooses a contract. Everyone earns nothing if the consum- er rejects both contracts. (a) (5 points) Formulate and solve the seller's first-best problem by assuming that \theta is publicly observable. (b) (5 points) Formulate the seller's second-best problem. (c) (10 points) Solve the seller's second-best problem. (d) (10 points) Derive a condition under which downward distortion occurs due to information asymmetry. Determine how \beta affects the likelihood for downward distortion to occur. Provide economic intuition for that with no more than 100 words. 3. (35 points) A seller (she) sells a product with a warranty plan to a consum- er (he). The consumer's expected utility of buying the product at price p with warranty protection probability w (which has one-to-one corresponding with war- ranty length) is r\theta + (1-r)w\theta - p, where \theta > 0 is the benefit of using the product and r is the probability for the product to be functional. T- he seller's expected profit is p - (1-r)wc, where c > \theta is the cost of fi- xing the product. The seller privately observes her type r \in {r_L, r_H}, whe- re 0 \leq r_L \leq r_H \leq 1. The consumer's prior belief is that Pr(r = r_L) = \beta = 1 - Pr(r = r_H). The type-i seller offers a contract (p_i, w_i) for the consumer to take it or leave it, i \in {L, H}. While p_i may be positive or zero, w must be within 0 and 1. The sequence of events is (1) the seller priva- tely observes r, (2) the seller offers a contract, (3) the consumer updates her belief on the seller's type according to his observation on the contract, (4) the consumer chooses a contract. Everyone earns nothing if the consumer rejects both contracts. (a) (5 points) Formulate and solve the seller's first-best problem by assuming that r is publicly observable. (b) (5 points) Is it the low-type seller (whose r = r_L) having incentive to m- imic the high-type one (whose r = r_H) or the opposite? Intuitively explain why with no more than 100 words. (c) (5 points) Formulate the high-type seller's contract design problem under separation by assuming that the low-type seller offers her first-best cont- ract. (d) (5 points) Is it possible for the high-type seller to costlessly separate from the low-type one? Show it analytically. (e) (15 points) Solve the high-type seller's contract design problem under sep- aration by assuming that the low-type seller offers her first-best contract 4. (10 points) Say something to the instructing team to earn ten free points! --

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