课程名称︰国际企业导论 课程性质︰国企系必修 课程教师︰赵义隆 开课学院：管理学院 开课系所︰国企系 考试日期（年月日）︰2012/06/19 考试时限（分钟）：100分钟 是否需发放奖励金：是 （如未明确表示，则不予发放） 试题 : 一 选择题:45% (3 for each) 1.According to the classification of plant layout, the university campus is designed by ______. a) Process layout b) Product layout c) Fixed-position layout d) Mix layout e) Flexible layout 2. The success of Toyata Production System has made it as benchmark for many manufacturing industries. The centrality of its perations is _____. a) TIM(Time is money) system b) JIT(Just in time) system c) MIT(Make in time) system d) MRP(Material Requirements Planning) system e) ERP(Enterprises Resources Planning) system 3. National Quality Award is named after by _____. a) Edward Deming b) Malcolm Baldrige c) Michael Porter d) Harry Potter e) Six Sigma 4. Here is a statement about a job: "requires 3-5 years of marketing experience, strong customer focus, and the ability to work confidently with the R&D team inside and channel members outside." This statement is most likely to be _____. a) A job analysis b) A job description c) A job specification d) A job orientation e) A job nightmare 5. Profit-sharing is considered to be a part of _____. a) wage b) salary c) compensation d) employee benefits e) lump-sum salary increase 6. A(n) ______ is an approach which collects anonymous reviews about an employee from his or her peers, subordinates, supervisors, and related co-workers and then compiles these into a feedback report given to the employee. a) Simulation b) Objective mehtod c) Affirmative Action d) 360-degree evaluation e) Assessment center 7. Which of the follwing coupling relations is NOT correct? a) Ouchi: equity theory b) Maslow: hierarchy of needs c) McGregor: theory X and Y d) Vroom: expectancy theory e) Taylor: scientific management 8.以下何者不属於Herzberg两因子理论中的激励因子？ a) 成就感 b) 认同感 c) 工作本身 d) 责任感 e) 薪资 9. 一个成功的经理人，会竭尽所能，完成上级所交付的任务作为目标。 这句话不能完全同意的主要问题点在哪？ a) 成功的经理人 b) 会竭尽所能 c) 完成 d) 上级交付的任务 e) 作为目标 10. Price sensitivity is widely used as a ____ variable for market segmentation. a) demographic b) geographic c) psychographic d) behavioristic e) dummy 11. A private brand is a brand that is owned and promoted by an individual wholesaler or retailer. Which of the following example is incorrect? a) 7 Select in 7-Eleven b) Fami in Family Mart c) Mitty 独卖 in OK 便利商店 d) Kirkland in Costco 好市多 e) First Price(大拇指) in RT-Mart 大润发 12. Which of the following is NOT considered as one of the promotion mix? a) Advertising b) Free delivery c) Sales promotion d) Personal selling e) Public relations 13. A(n) ____ firm is willing to invest in small (and sometimes struggling) that have great potential to become very profitable. a) Private Equity b) Private placement c) Venture capital d) Underwriting e) Guardian angel 14. Risk-return ratio is a common relationship for investment by all businesses and personal. The relationship is usually expressed as ____. a) Positive related b) Negative related c) Concave related d) Convex related e) unrelated 15. Which of the following does NOT fit in the short-term financing methods? a) Trade Credit b) Commercial paper c) Secured loan d) Factoring e) IPO 二 解释名词:30% (6 for each，并举例印证或会图表说明之) 1. MBO (Management by Objectives) 2. Hawthorne Studies 3. Four types of utility 4. Marketing mix 5. BSC (Balanced Scorecard) 三 申论题:36% (请充分说明之) 1.以贵组所选定的七家企业为范围，不必以主力或代表产品为限，请就三种市场选取方式 （包含目标市场和行销组合），分别用一家企业（或事业部门或产品线）说明之。 A)无差异市场区隔 B)集中市场区隔 C)差异化市场区隔 (若都无法适用时，可以用其他企业做为释例) 2. 本课程邀请到三位外宾莅临演讲：分别是硕网资讯－邱仁细，Glenfiddich－詹昌宪， 昇恒昌Ever Rich－江建廷，请挑选其中一位说明： A)他的企业面临的主要挑战有哪些?(可从总体环境PEST或利害关系人切入) B)经营该企业的重点机能是什麽？(可从产销人资发财研判) C)从经理人或管理者观察，他有什麽优点是你学习的地方？ 　（可从KAS:Knowledge/Attitude/Skills回答） --

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