课程名称︰企业管理 课程性质︰必修 课程教师︰朱文仪 开课学院：管理学院 开课系所︰工管系 考试日期（年月日）︰99/04/19 考试时限（分钟）：180 是否需发放奖励金：是 （如未明确表示，则不予发放） 试题 : 一、是非题(24%) (X) 1.An organic organization tends to be characterized by high specialization, extensive departmentalization, narrow spans of control, high formalization, a limited information network, and little participation in decision making by low-level employees. (O) 2.Technical skills become less important as a manager who moves into higher levels of management. (O) 3.In the "white-water rapids" metaphor of change, managers should expect change at any time, and it may last for unspecified lengths of time. (O) 4.The concept of work specialization can be traced back a couple of centuries to Adam Smith's discussion of division of labor. (O) 5.People who have a low tolerance for ambiguity and are rational in their way of thinking are said to have a directive decision-making style. (O) 6.Mintzberg's resource allocation role is similar to Fayol's planning function because it involves the coordination of employee's activities. (X) 7.If Burger King were to buy out another burger company, Burger King would be growing by pursuing vertical integration. (X) 8.Hewlott Packard's (HP) growth by acquiring Compaq is a typical strategy of unrelated diversification. (X) 9.In MBO, or management by objectives, goals are often less well-defined, giving managers and employees more flexibility to respond to changing condition. (O)10."Principle of Scientific Management" was written by Frederick Winslow Taylor. (O)11.A matrix design creates a dual chain of demand. (O)12.In general, type A persons are likely to have a higher level of stress then the type B persons. (X)13.Woodward's findings on the relationship between production technology and organizational design support that there is "one best way" to organize a manufacturing firm. (O)14.The "calm waters" metaphor of change is consistent with Lewin's concept of unfreezing, changing, and refreezing. (X)15.According to Porter's competitive strategies framework, the cost leadership strategy would result in the best quality product at a justifiable cost. (X)16.Effectiveness is concerned with the means of getting things done, while efficiency is concerned with the attainment of organizational goals. 二、单选题(60%) (A) 1.According to Kurt Lewin, increasing the driving forces, which direct behavior away from the status quo, is a mean of doing which of the following? A. unfreezing B. changing C. restraining forces D. refreezing (A) 2.A matrix structure violates a key element of organizational design called __________ . A.unity of command B.chain of command C.span of management D.decentralization (A) 3.A city's policy concerning skateboarding on downtown sidewalks that provides guidance for police action would be considered what type of plan? A. standing B. contingency C. directional D. single-use (D) 4.According to Weber's ideal bureaucracy, _________ occurs when employees are placed in jobs based on technical qualifications. (C) 5.In "Wealth of Nations" Adam Smith described the breakdown of jobs into narrow and repetitive tasks and called this _____________ . A. assembly lines B. work denomination C. division of labor D. greatest common factor of work (B) 6.Frank and Lillian Gilbreth were the first researchers to utilize motion pictures to the study of ____________ . A. reactions of workers in group settings B. hand-and-body motions C. workaers reactions to pay increases D. groups of workers in tense situations where they are assigning each other tasks. (B) 7.A retail clothing store manager who estimates how much to order for the current spring season based on last spring's outcomes is operating under what kind of decision-making condition? A. seasonal B. risk C.uncertainty D. certainty (B) 8.An automobile manufacturer that increased the total number of cars produced at the same cost, but with many defects, would be ____________ . A. efficient and effective B. increasing efficiency C. increasing effectiveness D. concerned with inputs (A) 9.Frederick Taylor advocated which of the following management principles? A. Work and responsibility should be divided almost equally between managers and workers. B. Workers should perform all work, while management should maintain responsibility for the work performed. C. Managers should perform more work that workers, because managers are generally more skilled. D. Workers can be highly productive even if they are randomly selected for a job. (A)10.One outcome of the Hawthorne Studiescould be described by which of the following statements? A. Social norms or group standards are the key determinants of individual work behavior. B. Money is more important than the group on individual productivity. C. Behavior and employee sentiments are inversely related. D. Security is relatively unimportant. (B)11.Who are concerned about the achievements of those around them and are receptive to suggestions from others? A. directive decision makers B. behavioral decision makers C. analytic decision makers D. conceptual decision makers (B)12.What OD technique involves changing the attitudes, stereotypes, and perceptions that work groups have about each other? A. team building B. intergroup development C. survey feedback D. sensitivity training (C)13.A state legislative plan that calls for a 2.45 percent increase in tobacco sales tax for the next 2 years would be considered what type of plan? A. strategic B. operational C. specific D. directional (C)14.When a decision maker chooses an alternative under rationality, she _____________ her decision, whereas under bounded rationality she chooses a _____________ decision. A. minimizes; satisficing B. satisficing; maximizing C. maximizes; satisficing D. maximizes; minimizing (C)15.If a bank estimates the capabilities of its training and development department employees prior to implementing a new training program designed to change their method of providing customer service, it is completing what step in the strategic management process? A. doing an external analysis B. identifying the organization's current mission, goals and strategies C. doing an internal analysis D.formulating strategies (C)16.Corporate reputation is an organization's _______________ resource. A. financial B. physical C. intangible D. human (D)17.The line of authority that extends from the upper levels of management to the lowest levels of the organization is _____________. A. authorized line of responsibility B. unity of command C. responsibility factor D. chain of command (D)18.When PepsiCo seeks to merge Pepsi and 7-Up International, it is developing what level of business strategy? A. functional B. system C. management D. corporate (C)19.Managers should "milk" cash cows for as much as they can, limit any new investment in them, and use the large amounts of cash generated to invest in ___________ and ___________ . A. more cash cows; question marks B. stars; dogs C. stars; question marks D. question marks; dogs (B)20.differentiation as a strategy requires a firm to _____________ . A. aggressively search out efficiencies to maintain the lowest cost structure B. be unique in its product offering C. aim at a cost advantage in a niche market D. aim to be similar to its competition in all operations (C)21.In Joan Woodward's study of the relationship between technology and structure, the structure that was the most technically complex was _________ . A. unit production B. mass production C. process production D. technological production (A)22.If United Airlines were to merge with Northwest Airlines, this would be an example of what kind of growth strategy? A. horizontal integration B. acquisition C. expansion D. Vertical integration (A)23.Cost leadership as a strategy requires a firm to ___________ . A. aggressively search out efficiencies to maintain the lowest cost structure B. be unique in its product offering C. aim at a cost advantage in a niche market D. aim to be similar to its competition in most operations (D)24.Which of the following is likely to make the most programmed decision? A. the CEO of Pepsi Cola B. the vice president of General Motor Cadillac Division C. the head of the Minute Maid Divison at Coca-Cola D. the manager of the local McDonald's (D)25.The concept that defines the number of subordinates that report to a manager and that indirectly specifies the number of levels of management in an organization is called _____________ . A. authorized line of responsibility B. unity of command C. responsibility factor D. span of control (A)26.Global competition, accelerated product development by competitors, and increased demands by customers for better service have encouraged organization to become more ____________ . A. organic B. mechanistic C. technologically pure D. task oriented (B)27.If Kraft Foods hired a consultant to decrease group friction and enhance cooperative work relationships, this would be an example of managing what change category? A. technology B. people C. competitors D. structure (D)28.What kind of departmentalization would be in place in a government organization where different public service responsibilities are divided into activities for employers, children, and the disabled? A. product B. geographic C. outcome D. customer (B)29.According to Mintzberg's management roles, a finance manager who reads the "Wall Street Journal" on a regular basis would be performing which role? A. figurehead B. monitor C. disseminator D. interpersonal (A)30.When grocery stores installed scanners to read the product price, this was an example of managing what change category? A.technology B. people C. competitors D. structure 三、问答题(16%) 请应用不同的决策原则来选择下列A, B, C, D 四个不同的方案，并说明您的计算方法， 没有说明决策原则及计算方法者不予计分（表格中之数字为预期报偿）。 情况一 情况二 情况三 情况四 方案Ａ 1800 -200 3000 750 方案Ｂ -500 2300 1700 -250 方案Ｃ -1200 1500 3500 200 方案Ｄ 700 1100 2400 950 参考答案： 1.机率平均原则： A→5350；B→3250；C→4000；D→5150 选择方案A 2.悲观原则： A→-200；B→-500；C→-1200；D→700 选择方案D 3.乐观原则： A→3000；B→2300；C→3500；D→2400 选择方案C 4.後悔原则： 後悔矩阵： 情况一 情况二 情况三 情况四 方案Ａ 0 2500 500 200 方案Ｂ 2300 0 1800 1200 方案Ｃ 3000 800 0 750 方案Ｄ 1100 1200 1100 0 A→2500；B→2300；C→3000；D→1200 选择方案D -- ※ 编辑: wrane 来自: 114.43.136.128 (01/30 14:29)