课程名称︰国际企业管理 课程性质︰系必修 课程教师︰赵义隆 开课学院：管院 开课系所︰国企系 考试日期（年月日）︰2010/6/22 考试时限（分钟）：100分钟 是否需发放奖励金：是 （如未明确表示，则不予发放） 试题 : 一.选择题 每题3分 1. In a large MNE, each of the following contributions would most likely be made by headquarters EXCEPT: a. capital planning b. transfer pricing c. global profitability d. marketing 2. In which of the following types of organizational arrangements would a firm most likely have a division tha tfocused only on marketing? a. prodict division b. functional division c. geographical division d. international division 3. Firms with global oriented organizational cultures exhibit all of the following EXCEPT a, independent foreign subsidiaries b. internationally accepted ethics c. single corporate language d. cross-culture skills 4. There are come variables can be used for country screening in the emerging market potential indicators index. Which of the following is an indicator of market intensity? a. annual grwoth rate of commercial energy use b. percentage share of middle class income and consumption c. private consumption as a percentage of GDP d. Government cinsumption of economic output. 5. Which of the following characterizes a high-control foreign market entry strategy? a. Physical presence established in foreign marrket b. Project-based relation- ships in foreign markets C. Dependence on foreign market intermediaries d. Short-term monetary investments in foreign firms 6. A fast food restaurant that was planning to internationalize its operations would most likely select which of the following types of foreign business relationships? A. Distributor B. Intermediary C. Franchisor D. Licensor 7. Which of the following methods of payment protects the interests of the seller and buyer simultaneously? A. Consignment sales B. Open account C. Cash in advance D.Letter of credit 8. Which of the following is often a motive of firms in the mining industry to enter new foreign markets? A. Low minimum wages B. Access natural resources C.Increase refining capacity D. Skilled pools of labor 9. all of the following are most likely potential benefits of managers EXCEPT A.Sharing of resources between participating firms B.Integration of two unique corporate cultures C. Increased efficiency and economies of scale D. Wider range of available products and services 10. Firms that locate production facilities in major markets are most likely able to A.Charge premium prices B. Build global brands C. Standardized products D.Avoid exchange rate issues 11. The logo of ISO or ILGWU can best be defined as which of the following? A. The confidential know-how of a firm B.A Distinctive symbol used by a firm C. The unique features of a product D.The logo of a group or an association 12. MNEs most likely engage in transfer pricing for which of the following reasons? A.Managers want to maintain a steady of foreign-earned income in countries with strong currencies B. Firms want to generate additional sales by charging low prices to developing countries and high prices to advanced economies. C. Management wants to maximize prifitability by moving profitability by moving from a nation with high corporate taxes to one with low corporate taxes. D. Firms want to maximize expenditures in countries with weak economiesand shift the savings to advertising and transportation costs. 13. Which of the following is a strategy most likely employed by Zara for setting international prices? A. Rigid cost-plus pricing B. Flexible cost-plus pricing C.Incremental pricing D. Dumping 14.Warner Bros. purchased the exclusive ______rights to the Harry Potter series, and author J.K. Rowling has become a wealthy woman as a result. A. Licensing B.Franchising C.Outsourcing D. Management contracting 15. Which of the following is an argument upheld by opponents of sweatshops? A. Low standard of living in foreign countries necessitate low wages B. Foreign employees can choose between no employment or low wages. C. Firms should pay foreign workers the equivalent of Western wages. D. U.S. MNEs are responsible for the poverty faced by developing nations. 16. A focal firm's heavy reliance on foreign suppliers may lead to which of the following? A. A firm's lack of control over value-chain tasks B. A competitive advantage for the focal firm C. An excessive burden on home-country suppliers D. Improved relations with third-country nationals 17. If an employee is unprepared for repatriation, which of the following will most likely occur? A. Communication issues B. Psychological stress C. Negotiation difficulties D. Cross-cultural setbacks 18. Which of the following is most important for managers to consider when calculating the cost of outsourced labor? A. What is the prevalence and impact of labor unions in the foreign market? B. How much time will it take for managers to be trained in the foreign market? C. What is the difference in wages between domestic and foreign employees? D. What is the expected level productivity in comparison to the wage rate? 二、名词解释并简单举例说明 每题5分 (每题字数约75~150) 1. Countertrade 2. Master franchise 3. Nearshoring 4. Parent-country national 三.问答题 每题13分 请充分说明之 1. 试绘图并说明integration-responsiveness framework，并以此架构说明四种不同策略 (strategy)及其内涵，并各举一家企业来加以阐释。 2. 国际企业合作(International collaborative ventures)可分为equity joint venture 和 project-based, non equity ventures 两大类。详述此两种模式的内涵以及两者的差 异(difference)，并说明采用这些模式的优点(advantages)与缺点(disadvantages)为何？ --

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