课程名称︰国际企业管理 课程性质︰国企系必修 课程教师︰赵义隆教授 开课学院：管理学院 开课系所︰国际企业学系 考试日期（年月日）︰2009.06.16 考试时限（分钟）：110分钟 是否需发放奖励金：yes （如未明确表示，则不予发放） 试题 : 一，选择题 56% 每题四分 1. The Industrial Organization perspective, and its expression in Five-Forces Model, presumes which of the following? (A) imperfect competition (B) perfect demand (C) imperfect supply (D) perfect competition 2. The four organizing dimensions of a value chain are ______. (A) purchase supplies, operations, sales and marketing, and profit margin (B) primary activities, supporting activities, profit margin, and upstream and downstream activity (C) procurement, technology development, human resource management, and firm infrastrucure (D) upstream and downstream activity, purchase supplies, firm infrastructure, and distribution 3. The entry into a foreign country to prevent competitor's advantages is known as _____. (A) go-no-go decision making (B) oligopolistic strategy (C) concentration strategy (D) a harvesting strategy 4. Coca-Cola has collaborative arrangements wherereby it produces concentrate used by other companies that bottle its drinks. Which of the following terms best describes this type of arrangement? (A) vertical alliance (B) horizontal alliance (C) link alliance (D) scale alliance 5. A situation in which Indonesia supplies Thailand with agricultural supplies in exchange for rice grown in Thailand is known as _____. (A) bilateral trade (B) counter purchase (C) offset trade (D) barter 6. All of the following are arguments for goverments to limit foreign control of key industries except which one? (A) History shows that home governments have used powerful foreign companies to influence policies in the countries where they operate. (B) Important decisions cen be made abroad that are contrary to the country's best interest. (C) Foreign companies can find means of profiting in these industrie without having to control them. (D) Host countries don't need foreign resources such as technology and export markets for these industries. 7. Applying strategies that try to simultaneously deal with competing pressures for global integration and local responsiveness spur some MNEs to adopt a ______ structure. (A) matrix division (B) geographic division (C) functional division (D) international division 8. A hyperarchy is ______. (A) a form of structure with precise superior and subordinate relationships (B) a form of structure that relies on extensive centralization (C) a large-scale, self-organizing community (D) analogous to a hierachy 9. In order to save costs and consolidate its manufacturing capacity, Samsonite has ______. (A) decreased investment in R&D (B) moved from a centralized configuration to a decentralized configuration (C) increased the amount of final goods and competitions it outsources (D) diversified supplier base 10. How can foreign sourcing risks for companies use JIT? (A) The quality of incoming inventory may be higher than companies are used to. (B) Uncertainty of arriving parts means firms may have to carry a safety stock of inventory, which defeats the purpose of JIT. (C) Companies must reduce their number of suppliers. (D) Arrival times of inventory become more precise. 11. 2003年外贸协会与Interbrand何作伴里台湾国际品牌价值调查以了解台湾国际品牌 的价值与企业国际竞争力。Interbrand品牌监价方法(brand value calculations) 不包括分析以下哪一项目： 　　(A) Financial analysis (B) Role of brand analysis (C) Brand strength analysis (D) Intangible asset analysis 12. 根据王伯松总经理的演讲，企业所需要的高潜力人才须同时具备成就动机、专业能 　　力及对组织承诺三大构面。其中「还财不欲的千里马」是哪一构面的不足？ 　　(A) 成就动机 (B) 专业能力 (C) 组织承诺 (D) 以上皆是 13. Research shows that a foreign assignment usually creates the greatest degree of stress in terms of _________. (A) the family's adjustment to their new environment (B) the expatriate maintaining career mobility (C) meeting the company's performance expectations (D) the financial hardship of moving to a new home 14. A(n) ______ strategy is well matched with an ethnocentric staffing policy. (A) multidomestic (B) transnational (C) international (D) global 二，解释名词 24% 每题六分，并简单举例说明之 1. Countertrade 2. Direct export & Indirect export 3. Internalization Theory 4. Third-country national 三，问答题 30% 每题十五分，请充分说明之 1. 国际企业合作协定(collaborative arrangements)可分为equity arrangemets和 non-equity arrangements两大类。详述non-equity arrangements的模式有哪四种 　　内涵，并说明采用这些模式的动机(motives)为何。 2. 试绘图并说明integration-responsiveness grid中，四种不同策略(strategy)及其 内涵，并各举一家企业来加以阐释。 --

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