课程名称︰科技管理 课程性质︰工管/电机系选修 课程教师︰江炯聪 开课学院：管理学院 开课系所︰工管系 考试日期（年月日）︰97/11/20 14:20~17:20 考试时限（分钟）：180分钟 是否需发放奖励金：是 （如未明确表示，则不予发放） 试题 : Please note: ● You may answer some or all questions. The maximum grade is 100%. ● You may not use the eight exemplary mini-cases in the handouts. ● Please edit your answers in an efficient and effective way. ● Remember to send your final version to [email protected] and check it out with TA 刘根豪 before you leave the computer room. 1.(20%) Please give an example of pioneering product, system or solution to illustrate its sources of innovation and the main challenges it would face as a first (or early) mover. (Hint: Mini-Case "Camera Pill") 2.(10%) Besides the current financial crisis, what do you think the main reasons for the U.S. troubled auto industry are? (Hint: Mini-Case "Honda") 3.(20%) Please give an example to illustrate the difference between strength, a competitive advantage, and a sustainable competitive advantage. (Hint: Q1 of "Defining the Organization's Strategic Direction") 4.(20%) Are those some industries in which you would expect to see particularly short technology cycles and particularly long technology cycles? What might some of the factors that influence the length of the technology cycles in these industries be? (Hint: Q6 of "Types and Paterns of Innovation") 5.(20%) Please give an example to illustrate that firms can increase the likelihood that their technology will become the dominant design by increasing the technology's standalone value to the customer and network externality value. Please also explain how dominant designs may or may not be good for consumers, competitors, complementors, and suppliers. (Hint: Q3 of " Standards Battles and Design Dominance") 6.(20%) Please give an example of collaboration between two or more organizations. What were the advantages and disadvantages of collaboration versus solo development? What collaboration mode did the partners choose? What were the advantages and disadvantages of the collaboration mode? (Hint: Mini-Case "XenoMouse" and Q3 of "Collaboration Strategies") 7.(20%) Please compare iPhone, Google Phone, and BenQ (明基) handset by identifying their advantages and disadvantages. (Hint: Mini-Case "Smart Phones") 8.(20%) What industry conditions lead to revolution in video distribution? Which stakeholders stand to benefit most and least from this revolution? ( Hint: Q1 of Mini-Case "Digital Music") 9.(10%) Please give an example of innovation and decide whether and how to protect it. --

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