我一直找不到你的MAIL ADDRESS 所以我直接PO在这边喔 对不起，我迟交了 如果需要坏刭档，麻烦你推文告诉我MAIL ADDRESS喔 我加上了英文跟中文摘要 An Introductory Study of Advertising Style in San Liu Jiu Tabloid Abstract Advertisement in newspaper is the oldest advertising media in Taiwan. Different features of each period of time can be found by observing the style of advertisement in newspaper. Many researches focus on the development of advertisement in Taiwan's newspaper of the time after the end of the Japanese occupation in 1945. However, there is no research focusing on the advertising style in Taiwan's newspaper published during the Japanese occupation. Consequently, this thesis is going to analyze a particular tabloid, the San Liu Jiu Tabloid, which was written in Mandarin and published during the Japanese occupation. The thesis will consist of in-depth analyses about the differences in directions, forms and contexts of advertisement printed on the San Liu Jiu Tabloid. Hopefully the analyses on the advertisement printed on the San Liu Jiu Tabloid will help us to figure out the developing trend of advertisement at that time. At the same time, we sill be able to piece together the condition of consumption in Taiwan during the Japanese occupation. Early development of advertisement in Taiwan can also be presented. Keywords: San Liu Jiu Tabloid、advertisement、advertising style、 History of advertisement in Taiwan 提要 报纸广告为台湾历史最悠久的广告媒体，从报纸广告的风格之中可以窥得每个时期社会 的不同特色。然而，过去众多关於台湾报纸广告的风格研究多着重於1945年光复後 台湾报纸广告的发展，却没有任何有关日据时期报纸广告的风格研究。 因此，本文将选择日据时期具有鲜明特色的汉文通俗报纸《三六九小报》 做为分析对象。本文将针对报纸上所刊登的广告作一深入的分析， 将依照不同的面向：形式、内容的不同来作分析， 分成广告表现内容与广告表现形式来深入探讨《三六九小报》的广告风格。 希望透过分析《三六九小报》的广告版面可以看出当时的报纸广告的发展的趋势， 同时拼凑出日据时代的台湾社会的消费情形，也可呈现台湾广告发展初期的景象。 关键词：《三六九小报》、广告、广告风格、台湾广告史 --

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