作者bluesea18 (小海)
看板NCCU09_MBA
标题[课业] 张老师行管个案
时间Wed Oct 14 09:43:23 2009
这次要先讨论Snapple那个个案喔！
题目如下：
1. From 1972 to 1993, why did Snapple flourish when so many small
start-up premium fruit drinks stayed small or disappeared?
2. Now look at the period from 1994 to 1997. Was Quaker'e error to
acquire Snapple in the first place or did they just manage it badly?
3. Roll forward to 1998. Should Triarc have acquired Snapple?
What can Triarc learn from Quaker's experience?
4. What three things would you start doing were in Mike Weinstein's shoes?
Why?
一样是经小组讨论，最後每人都要写一份两页的作业，礼拜一晚上上传至学习网，
礼拜二交纸本。
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