https://tinyurl.com/yyyhgux4 Picked up by AppleInsider, a new report from JP Morgan reveals Apple has managed to cut the cost of building the iPhone 11 compared to the iPhone XS by up to 12%. But users are unlikely to reap the benefit of this. 苹果努力的把iphone 11的制造成本砍了12%，但消费者享受不到 JP Morgan says the bill of materials for the iPhone 11 has been reduced by between $30 and $50 and with the bill of materials for Apple’s flagship iPhone XS Max priced at only $433 that’s a lot (7-12%). JP Morgan pegs a lot of this on a reduction in memory prices, but Apple has also cancelled a major iPhone XS feature this year which will undoubtedly help iPhone 11 prices. iphone 11的成本大概少了$30~$50美元。相对於iphone XS Max的制造成本$433， 这其实是很高的比例（7~12%)。除了记忆体跌价外，3D touch也被拿掉了。 So why won’t users enjoy the savings as well? It’s political. JP Morgan says that Apple will use the reduced costs to absorb the threat of 10% tariffs being placed on Chinese electronics (the vast majority of iPhones are made in China) in the ongoing trade war between China and the United States. That said, even then Apple may not play fair. 所以为什麽使用者享受不到呢？因为苹果是要拿来吸收10%关税的成本 JP Morgan notes that 10% tariffs would have an 8% earnings impact if Apple absorbed the tariffs but two-thirds of iPhones are sold outside the US and no price cuts are planned for other regions “meaning Apple will still overall benefit from the reduced production cost.” Apple is also not expected to cut US prices, even if the 10% tariffs fail to materialise. 如果苹果吸收了这10%的关税成本，会影响到8%的获利。问题是2/3的iphone卖到海外， 而其它地方并不会因此而降价。这表示，降低成本只是单纯让苹果赚的更多。 另外，就算关税没有成真，苹果还是不会降价。 Perhaps the bigger question, however, is whether the iPhone 11 will actually do enough to justify retaining the same price point as its predecessor. Recent leaks have revealed the big news Apple hoped to keep quiet and it certainly boosts the appeal of the range, but the new models are still objectively ugly while the strange new branding is likely to confuse users about what they’re buying. 最大的问题在於iphone 11是否足够说服消费者原价购买 Moreover, we already know a lot about Apple’s ambitious 2020 iPhones and, if news spreads of their new design, size changes, ProMotion displays, USB-C ports, 3D cameras and universal 5G it will deter a lot of upgraders. 再来，我们都已经知道2020 iphone超赞，ProMotion 120Hz萤幕、USB C、3D相机、5G 所以大概很多人不想要买今年的 是说，iPhone 11成本比iphone XS便宜的话苹果要怎麽降价... 大概就iphone XS，iphone XS Max直接取消吧 iPhone XR会降$100这样 果粉往好处想，尽量在美国以外的地方买就可以让苹果多赚钱 不过关税12月才收～这之前苹果还是一样赚爽爽啊～ --

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