The Mavs are a Business Unlike Any Other http://ppt.cc/1jJL 02/12,Twitter,https://twitter.com/mcuban/status/301384183723470848 When you own a professional sports team it doesn’t take long to realize that owning a team is unlike owning any other business. On one hand the competitive side of ownership is a driving force. I want to win championships. I want to win every game. Not just for me, but for the entire organization and all of North Texas and for Mavs fans everywhere. Thirteen years into owning the Mavs and it still hurts every time we lose. I still have a hard time sleeping after any game we lose. 一旦你拥有了一支职业球队，你很快便会发现打理一支球队和做其他生意完全不同。一方 面，好胜心是老板的动力源泉。我希望赢得总冠军。我希望每场比赛都能拿下。不是为了 我个人，而是为了整个球队，为了整个北德州，为了所有的小牛球迷。我当小牛老板十三 年了，至今球队每一次败北都仍会让我感到受伤，每一次败北後的夜晚我都辗转难眠。 On the other side, the Mavs are a business. I want to make a profit. But unlike every other business, making the most money possible is not a driving motivation. I try to recognize that Mav’s fans aren’t only about wins and losses. I have to realize that many, if not most Mavs fans don’t call talk radio shows. They don’t tweet about what went right or wrong during each game. In fact, while they want the Mavs to win, they are Mavs fans, win or lose. In fact, I was one of those fans before I bought the Mavs. We had a horrible team the entire run of my owning season tickets. It didn’t matter. I was a fan first. 另一方面，小牛是一笔生意。我希望获取利润。但与其他生意不同的是，利润最大化并非 我的源动力。我希望确认小牛的球迷并不是只在乎输赢的人。我知道有很多小牛球迷是不 会给脱口秀节目打电话的，他们也不会发推特评点比赛，他们只在乎输赢。在我买下小牛 队之前，我是他们之中的一份子。当时球队表现很糟糕，浪费了我手头的季票，但这不要 紧，我首先是一个球迷。 But to some Mavs fans the Mavs are more than just a game. They are a release. They are a connection to other family members. They are an escape from the realities of a very difficult life. There are fans who love the Mavs because it makes their lives better. 但是对於另外一些小牛球迷而言，小牛的比赛并非一场比赛那麽简单。这是他们泄压的所 在，是他们亲友聚会的所在，是他们暂时逃离艰难现实生活的所在，这些球迷深爱着小牛 ，因为这支球队让他们的生活变得更美好。 THere are not many businesses that can begin to have that kind of impact on their customers/fans. 很少有生意会对他们的顾客或粉丝造成这样的影响。 It is this connection that also drives me to make sure that every Mavs game is about far more than basketball. I want to make sure that every time any fan walks into the American Airlines Center they know that they will feel special. They will have a special experience. They will have an emotional connection. They will feel an energy and excitement they can not get anywhere else. They will be able to see a look of joy in their family members. They will know that we respect the financial, emotional and time investment they have made in our Mavs. In a years time they won’t remember the score, or even a single play from the game, but they will remember who they were with and how they felt during the game. 这样的联系也驱使我去确认一件事情，那便是小牛的每一场比赛并非仅仅篮球那麽简单。 我希望确认每一次小牛球迷走进美航中心球馆时都知道他们会感觉有所不同。他们会有全 新的体验。他们会得到激情四射的互动。他们会感受到他处所没有的能量和刺激。他们可 以和家人一起看表演。球迷将明白，他们对小牛的金钱、情感、时间投资是完全值当的。 一年之後，也许球迷不会记得一次得分，或者一个比赛场景，但他们一定会记得他们是跟 谁去看这场比赛，以及他们在看比赛过程中是怎样的心情。 It is a special trust that is incumbent on me and all Mavs employees to live up to. It is expensive to deliver on this goal. But it is worth every penny. No matter what it costs. I’m proud of the fact that the Mavs spend, by all accounts, more than any other team in any sport around the world on in game entertainment and experience. While other teams worry about wi-fi and apps, we worry about creating an experience that is unique to Mavs games. 这就是我以及所有小牛雇员所肩负的责任。为了达到这个目标而付出多麽昂贵的代价都是 值得的。我很骄傲的宣布一个事实：据账务统计，小牛在比赛娱乐体验上的花费，远胜世 界任何体育项目的任何一支队伍。 I wanted to share a very small sampling of emails that have come in over the last few weeks. There were many more. A special thanks to all Mavs employees who know just how important what we do is to our community. 和大家分享这几个礼拜收到的email。特别感谢所有小牛队的员工，我们所做的是为了我 们的社区。 ************ email就不赘述了，大部分是 有些人的人生中发生了一些意外，感谢小牛给予社区的帮助 ...(可以点网站进去看完整内容) ************ These experiences are not unique to the Mavs. I’m sure all college and pro teams have similar commitments to community. But sometimes it helps to remind everyone of the role sports play in our lives and that its not just about wins and losses or TV contracts. No city has ever thrown a parade for a local company that has had a great quarter or year. Sports are a special part of our lives and that will not ever change. 这些经验不是小牛独有的，我相信所有的大学和职业球队也有类似对社区的承诺。 但有时候它有助於提醒大家，体育在我们的生活中发挥得作用，不只是输赢或电视合约。 没有一个城市曾经引发当地的公司举行一个年度游行。体育运动是我们生活中的一部份， 将永不改变。 ---8<------------------------------------------------------------------------ 部分翻译： http://sports.sina.com.cn/nba/2013-02-13/02036419694.shtml ---8<------------------------------------------------------------------------ Mark Cuban，这十三年来非常感谢你为小牛、为球迷、为整个达拉斯所做的一切， 我很骄傲成为MFFL!!! --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 1.170.76.172