品牌是什麽？What is branding? 相信对每个在这业界的从业人员来说都有不同的见解... 或许现在的你也在为客户或自己的品牌而努力着... 透过一家在中部深耕多年的品牌公司来和大家分享有关品牌的小故事： EP1：品牌是什麽？What is branding? https://youtu.be/QkZlU9Mw-GQ EP2：品牌是一种感觉。A brand is about feelings https://www.youtube.com/watch?v=p47n8GLhStA EP3：为看不见的产品做品牌。Branding for products we never see. https://www.youtube.com/watch?v=uguNn8WI-BY&t=1s EP4：品牌与行销的差别? Don’t confuse branding and marketing. https://www.youtube.com/watch?v=SKnrGNmigEE EP5：品牌与设计的差别。The difference between branding and design. https://www.youtube.com/watch?v=btl2BmENnlk EP6：是否有必要维持一致性？Is it important to deliver consistency? https://www.youtube.com/watch?v=TU9qm2--5eY EP7：了解谁是你的品牌大使。Understand who are your brand ambassadors. https://www.youtube.com/watch?v=qihzw963LfA EP8：不要小看品牌的价值。Don’t underestimate the value of Branding. https://www.youtube.com/watch?v=vYGCyMizzBo EP9：别用错误的原因进入品牌行销。Don’t get into branding for the wrong reasons. https://www.youtube.com/watch?v=m1-zwY77268 EP10：确保你有想做品牌的慾望。Make sure you have the desire to do branding. https://www.youtube.com/watch?v=byFmcUYyxNA EP11：品牌是关於创造价值。Branding is about creating value. https://www.youtube.com/watch?v=w6nfDoD40V0 EP12：别一头栽进品牌行销! Don’t dive into Branding. https://www.youtube.com/watch?v=maW4gDFLQiQ EP13：了解你的优势。Know your strengths. https://www.youtube.com/watch?v=iWFlJeJd-ek EP14：确保你有与众不同之处。Make sure you have something unique. https://www.youtube.com/watch?v=MlzNMqLIlmQ EP15：使用由外而内的思考方式。Use “Outside-In” thinking. https://www.youtube.com/watch?v=-J1Y2eOtVhc --

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