作者TAOBROTHER (涛)
站内Marketing
标题[讨论] 百事可乐
时间Tue Oct 13 00:19:23 2009
刚刚看到网路上一个百事可乐的CASE
有一个问题是这样...
2. Pepsi core displays will include Pepsi, Mountain Dew, Diet Pepsi, and
Pepsi One,” says Philip Marineau, CEO Pepsi North America. Pepsi One will be
treated as a Pepsi core brand and it will be sold everywhere the other core
brands are available.” Will Pepsi One take away market share from Diet
Pepsi, or will it generate more revenues and increase the market share for
PepsiCo?
Given the limited amount of fountains, shelf space and vending machines, how
can Pepsi effectively manage two products in the diet soft-drink market?
有人有读过类似的CASE或心得要分享吗?
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※ 发信站: 批踢踢实业坊(ptt.cc)
◆ From: 58.114.240.32
1F：→ missleia:想先知道一下你的想法，可以来讨论一下 10/13 00:26
2F：推 awizard:请问这是在网路哪里看到的阿 ?? 10/13 16:16
3F：→ missleia:这麽久都没来回，我想也不是有心要讨论的.. 10/14 08:06
4F：推 Andrewes:该不会是作业吧~~~ 10/15 14:04