作者caledonia (Nothing...)
看板Management
标题[问题] Marketing managenment一题 解题
时间Tue Oct 27 14:38:22 2009
An ad executive states
"only objective of advertising is to increase sales of brand"
what might this be a limited view of advertising?
What other objectives could advertising have?
Finally, a marketing researcher has read that if u want to increase sales for
ur product, use the color red.....
Why may this view be incorrect from the perspective of what u know about
the impact of color on arousal???
麻烦大家了
谢谢
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我会幸福....
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