作者ohbabe725 (sosobunmeimei)
看板Management
标题[问题] 请问一题行销管理方面的问题
时间Mon Nov 6 23:50:57 2006
What user benifits in advertising for each of the following 3 products
might lead you to conclude that the marketer is trying to appeal to each
of these 3 market segments?
products:(A)DVD player (B)Toothpaste (C)10-day Caribbean cruise
market:(A)young singles (B)retired people (C)empty-net couple
可以麻烦帮我解答吗看不太懂题意是指那些购买者的利益还是业者?
该从哪个角度回答呢?
--
※ 发信站: 批踢踢实业坊(ptt.cc)
◆ From: 221.169.194.129
1F：推 littlestupi:我觉得应该是说..你这三种产品的广告推广应该强调何 11/07 18:25
2F：→ littlestupi:种消费者利益以吸引并符合题目所设定的三种消费者区隔 11/07 18:26
3F：→ littlestupi:的需求...例如我在推DVDplayer我要怎麽推广才符合年轻 11/07 18:27
4F：→ littlestupi:的单身消费着的需求及碰触到他们内心的使用欲望 11/07 18:28
5F：→ littlestupi:应该是这样吧...个人浅见...有没有其他的强者可以回答 11/07 18:28