作者chenchien (小波特)
看板Management
标题Re: [讨论] 关於品牌管理..
时间Fri Nov 25 16:42:55 2005
今天(11.24)的金融时报（时差的关系）...在Business Life里刚好有讲到benq...
http://news.ft.com/cms/s/05fe7564-5c8f-11da-af92-0000779e2340.html
里面有句话很重要
""getting recognition for a brand when there is so much competition
for consumers' attention can be difficult...."""
里面还有提到蓝海策略.....是asustek的ceo讲的...
以上跟大家分享^^
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