※ [本文转录自 NBA 看板 #1Dzp5gPp ] 作者: ignisfatuus (I think I'm done) 看板: NBA 标题: [新闻] LeBron James' Marketing Might Never Recover 时间: Tue Jun 14 18:01:11 2011 LeBron James' Marketing Might Never Recover LBJ的市场价值可能再也无法恢复 Published: Monday, 13 Jun 2011 | 9:50 AM ET Text Size By: Darren Rovell CNBC Sports Business Reporter ----------------------------------------------------------- The saying goes that winning solves everything. But would it for LeBron James? I'm not so sure. 常言道:胜利可以解决所有问题。但对LBJ来说真的是这样吗? Like a medieval fable gone wrong, this King hasn't seen the error of his ways. He still doesn't get that fans aren't mad at his actual decision to leave Cleveland, but the way "The Decision" show went down. 就像中世纪的寓言那样，这个"王"看不出自己的问题。 他还是搞不懂，球迷不爽的不是因为他离开克利夫兰， 而是他离开的方式--The Decision。 And he still doesn't understand that the reason he is disliked so much is because he brings it on. 他也搞不懂，他之所以这麽讨人厌，都是他自己造成的。 It's the little things that continue to push him back. Getting involved in petty antics like his coughing fit with Dwyane Wade, meant to mimic their opponent Dirk Nowitzki, no matter what they said in response. 许多的小事情让他的形象越来越糟，像是跟着Wade一起模仿Dirk生病咳嗽。 不管他们後来怎麽解释都无关紧要了。 Or characterizing those who are rooting against him as people "with personal problems." Really? It's all them, not a bit of you? 或是觉得那些批评他的人"都有自己的难题"。 真的吗?他们有自己的难题你就没有? It has to be hard to be LeBron James. I can't imagine and I have no clue what it's like. But I'm pretty sure that everyone who is involved in his inner circle—and his business partners are his high school friends—is too scared to bite the hand that feeds it. They're too scared to put the mirror in LeBron's face. 过LBJ的生活一定很不容易，我无法想像那会是什麽样子。 但我很确定他圈子里的那些人 (生意上的夥伴都是高中朋友)， 没有一个人敢告诉他们的衣食父母--LBJ真话， 他们不敢在LBJ面前放上镜子让他看清事实。 I'm surprised that those who have spent big money on his endorsements haven't done it. Instead, they've just taken a back seat. Out of all of James' sponsors, State Farm was the only one running a relatively new, regular commercial during the Finals. His largest sponsor, Nike was completely silent this postseason, as was Coca-Cola, which uses James for its Vitaminwater and Sprite brands. McDonald's ran its commercial with LeBron and Dwight Howard, but that was a spot that was a year and half old. Upstart energy strip Sheets is utilizing LeBron everywhere, but that has to do with the fact that James and his business partner Maverick Carter are intricately involved with the brand. 我很意外还有人花大前请他当代言人。但事实上，这些金主也开始观望了。 在所有广告主中，只有State Farm在总冠军期间拍了一支新广告。 LBJ最大的广告主--Nike在整个季後赛都很沉默。可口可乐也是一样。 麦当劳在总冠军赛期间有支LBJ和D.Howard一起拍的广告， 但其实这支广告是一年半前拍的。 只有Upstart energy strip Sheets的广告到处都看的到，但事实是， LBJ和他的生意上的夥伴Maverick Carter有投资这家公司。 Some will say it will be a tough offseason for those companies that back LeBron James because "The Decision" wasn't righted by an NBA title. I think the scary thing for those that back him off the court is, would a title really change things? 有些人认为这些支持LBJ的广告主会觉得很头大， 因为"The Decision"没有带来总冠军。 但我认为对支持他的人来说，真正可怕的是:总冠军有办法改变他的形象吗? Almost 24 percent of my Twitter followers, who voted in my poll before last night's game, said that LeBron James was the most disliked athlete ever. James was only beaten out by Barry Bonds (29 percent) and surrounded by OJ Simpson (12 percent) and Alex Rodriguez (9 percent). 在Game6之前，我的Twitter followers中有24%认为LBJ是有史以来最讨人厌的运动员。 只有Barry Bonds (29%)赢过他。OJ Simpson (12%)，A-Rod (9%)都还输给他。 Would showing up in the fourth quarter and winning two more games really have flip-flopped that sentiment? Hard to believe. 在第四节爆发并多赢两场球，真的能扭转这种情况吗? 我不太相信。 Reputation cannot be healed without dominance on the court or course. The only repair can come through championships—LeBron finally getting it done, Tiger beating Jack. But that doesn't mean that Tiger or LeBron will get back to where they once were. LeBron's height in the marketing world might always be remembered as the day before 'The Decision," just like Tiger's was the day before Thanksgiving in 2009. 除非在球场上主宰，否则名声不太可能恢复 拿下冠军是唯一的方法。LBJ有一天终究办的到，而老虎伍兹必须必须打败Jack。 但这不代表他们能回到过去那样。LBJ的市场价值最高点是在"The Decision"前一天， 就像伍兹是在2009感恩节前一天。 Winning a title is important for LeBron James. But the right person getting through to him as to why he's in this position to begin with, and for him to accept what they have to say, might be even more important 对LBJ来说，赢得一座总冠军是很重要的。 但是跟正确的人相处，了解自己一开始为何陷入现在这种处境， 以及接受别人的意见，或许更为重要。 --

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