那我献丑一下 原文来自SI NEW YORK (AP) -- Pleased with his play on the court, Nike is ready to test Kobe Bryant's ability as a salesman. Bryant's first televised ad with the shoe company will debut during NBA programming Thursday night, more than 2 1/2 years after he signed an endorsement deal with the sneaker company in the summer of 2003. Soon after he struck the deal with Nike, Bryant was charged with sexual assault. 因为满意他在球场上的表现，Nike已经准备好测试Kobe当推销员的能力。 在Kobe与球鞋公司於03年的夏季签了合约後，隔了约2年半後，Kobe的第一支球鞋电视广 告将在周四晚间NBA节目中初次露面。(因为签约不久就发生了某件事) The ad coincides with the release of the Zoom Kobe I sneaker Saturday and seeks to capitalize on the renewed popularity of Bryant. Interest in the Los Angeles Lakers star has been the on rise this season, especially after his 81-point game last month, the second-highest total in NBA history. 这支广告的播送跟ZK 1的周六上市明显有巧合，欲利用Kobe复苏的人气。亦与此位湖人队 的球星本季的崛起，特别是在上个月他拿了NBA历史上的第二高分-81分有关系。 "Kobe's inclusion in marketing and promotional material is an acknowledgment of his elevated level of sports performance," Nike said in a statement. Kobe於行销上的内含物及可推销的材料是对他在运动表现上崇高等级的一种承认，Nike声 明如是。(这句我翻的很....) The commercial shows Bryant shooting free throws, then doing other drills. His voice narrates, 'Love me or hate me, it's one or the other. Always has been. Hate my game, my swagger. Hate my fadeaway, my hunger. Hate that I'm a veteran. A champion. Hate that. Hate it with all your heart. And hate that I'm loved, for the exact same reasons." 这广告内容就是Kobe在罚球及做其他的练习，然後他的声音开始陈述故事： "爱我或恨我，那总是一体两面的，恨我的比赛、恨我神气活现的样子、恨我的後仰跳投 、我的饥渴。恨我是个老鸟、一个冠军，恨吧！用你的心去恨吧！而且恨我因为同样的理 由被爱！" The theme of the ad seems to play off the fact that Bryant, though long one of the NBA's best players, has never enjoyed total acceptance from fans. "I expect the same reaction I normally get -- some people will like it and some people won't," Bryant said. "It's truthful. I think it's important to do ads that are not as we know ads are usually done. This one is one that is true to form. It is real, it is honest. We're not selling an image. It's not like we're trying to polish my image or clean it up." 这广告的主题似乎要假装一个事实，就是Kobe，虽然是长期以来NBA中最好的球员之一， 但从来没有享受被球迷所完全接受。 "我预期会有一样的回应啦-有些人会喜欢而有些人则否(如F…..)" Kobe说 "那是很真实 的，我想把广告做得跟平常我们所认知的不同是很重要的，这一支广告就一如往常。它是 真实的、诚实的，我们不是要卖形象。这也不像是我们要试着漂白我。" Bryant was booed near his hometown when the 2002 All-Star game was in Philadelphia, and was viewed by many as the driving force behind the breakup of the Lakers because of his feud with Shaquille O'Neal. His image took a major hit when he was accused of sexual assault by a woman in June 2003 at a Colorado hotel. The criminal trial fell apart when the woman refused to testify, and a settlement was reached in the civil suit. 当2002年的明星赛在费城举行时，Kobe却在他的家乡被嘘。且因为他跟O'neal之间的争吵 而被许多人视为湖人分解的推力。 他的形象更因为他在03年6月被一名女子控诉於Colorado hotel性侵害而遭受重大打击， 此件刑事审判因女子不愿作证而终止，而民事上则达成和解。 Though Bryant lost endorsements with McDonald's and Nutella as a result, Nike kept him under contract, though the company didn't use him until a print ad last summer. "He's part of the Nike group of athletes that endorse our product," said Rodney Knox, Nike's director of communications for basketball. "There's been no change. Our relationship with Kobe has remained intact." 虽然Kobe弄丢了跟麦当劳及Nutella(食品业者)的合约，Nike仍然跟他保持签约，虽然这 间吸血公司(鞋子越来越贵是怎样，AJ21定价6000，ZK1定价4750，还只相隔一周上市)也 没用他，直到去年夏季的平面广告。 "他是替我们产品背书的运动员团队的一份子"Rodney Knox，Nike的篮球公关主任说"没有 任何变化，我们的关系仍旧完整无缺" Bryant was asked recently how he thought he was viewed by fans. "I think they're seeing a person who's determined, who's focused on being one of the best basketball players and is trying to elevate his team to get back to that elite status," he said. "Despite whatever challenges, mountains and obstacles were in his way, he's been able to overcome it and continue to battle through it. "And everybody has their own crosses to bear. Mine isn't different from anybody else's here but we all have our crosses. The point is to pick that cross up and carry it." Kobe最近被问到他认为球迷是怎麽看待他的， "我想….他们在看到一个有决心，一个专注在成为最好的篮球员之一且试着要去提升他的 球队回到精英状态的人"Kobe说(你完完全全说出我心里的话了，Kobe) "不管有任何挑战、山峰或障碍挡在他的路上，他都人挡杀人、佛挡杀佛、墙挡撞毁墙" "每个人都有他们自己的十字架(应可指苦难或磨难)要去背负，我的跟这里其他人的没两 样(大哥，我户头剩NTD8元，你的应该是USD8000万吧？)但我们都有我们自己的，重点是 检起来且带着它"(嗯…8元继续撑下去就是了) -- 看到Kobe的发言...that's why I love you,love this game... -- ╔══════════════════════════════════════╗ ║▊████◣███◣██by◤★◥ cA ◤▼◥ sh ◤Φ◥ oN ◤◆◥ ly ◤＠◥ by║ ║█◤█▅▊█▊█▊█▊█◢ ╯╰ ◣◢＞▁＜◣◢—''丰◣◢⊙▁⊙◣●＠≡＠● ║ ║█◣███◣▊██◣▊█◥◣▼◢◤◥◣▼◢◤◥◣︹◢◤ ◥█◤ ◣皿◢ 假║ ║▊██▅▊███▊███ ◥★◣ g ◥▼◤ a ◢◢◣ y◤◢◆◣◥b ◢＠◣ 逼║ ╚══════════════════════════════════════╝ --

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