官网: http://www.juventus.com/juve/en/news/levissima+news+official+water+sponsor+eng Levissima becomes official water of Juventus 20 Aug 2014 - in: Sponsors Juventus Football Club can today confirm the start of a partnership with Levissima, which will see the San Pellegrino product become the Bianconeri’s official water supplier. 今日Juventus宣布与Levissima开始合作，San Pellegrino旗下的产品将成为斑马 军团的官方饮用水供应商。 The affiliation between the Old Lady and the mineral water brand was made official prior to today’s traditional friendly between the first-team and Primavera at Villar Perosa. 老妇人与这家矿泉水品牌的合作案在今日Villar Perosa一军对Primavera青年队的 传统友谊赛之前宣布。 This new association between Italy’s most successful club and Levissima aims to send out a clear message to families up and down the country regarding health and sporting values pertaining to the environment. 这项义大利最成功球队与Levissima缔结的关系旨在向全国上下的家庭宣传日常生活 的健康与运动。 Juventus CEO Giuseppe Marotta and Stefano Marini, manager of San Pellegrino’s Business Unit Italia (of which Levissima is part of), shook hands on the deal before both Bianconeri sides took to the field for today’s friendly. 在斑马军团的两支球队踏上今日友谊赛场地之前，Juventus执行长Giuseppe Marotta 与Levissima所属的San Pellegrino义大利事业群的经理Stefano Marini握手达成 协议。 “For us, this partnership with the San Pellegrino group represents a new beginning with Levissima, a brand of excellence,” said Francesco Calvo, the Bianconeri’s Chief Revenue Officer. 「对於我们来说，这项与San Pellegrino集团的合作案代表着与Levissima这个绝佳 品牌的全新起点。」斑马军团的营收长Francesco Calvo说道。 “This further reinforces the club’s ongoing strategy to attract internationally-acclaimed partners.” 「这近一步加强了未来球队吸引广受国际好评的合作夥伴的策略。」 The CRO concluded: “Today we celebrate the coming together of two businesses, who both share the same goal: obtaining positive results relating to health and fair play, features that sport and in particular football, best represent.” 营收长Calvo总结：「今日我们庆祝两家有着相同目标的企业走在一起，两家企业都 想要在健康与公平竞争，尤其在体育界，足球就是最佳表率。」 “We at Levissima are proud to announce this partnership with Juventus on such a special day for their fans,” added Stefano Marini. 「我们Levissima很荣幸在对Juventus球迷这麽特别的一天宣布这项合作案。」经理 Stefano Marini补充道。 “We feel that with the help of Italy’s most-followed team at home and abroad coupled with the first bottle produced with 30% vegetable-based material, we will be able to raise awareness of our values regarding sustainability on a wider scale.” 「我们认为有义大利海内外最受关注球队的帮助，还有第一个以30%植物原料制成的 瓶身，我们将可以更大规模地提升我们永续经营品牌价值的知名度。」 --- 说到矿泉水，大家应该都会先想到老皮跟小鸟对话的广告，不过那好像是另外一家 饮用水品牌Uliveto。 San Pellegrino是个制造饮用水的集团，根据wikipedia产品也有卖到台湾来： http://en.wikipedia.org/wiki/San_Pellegrino San Pellegrino也是地名，这个地方似乎是很好的水源地的样子。 Levissima是这个集团底下的品牌，这个品牌也是Milan的官方合作夥伴。 虽然没提到金额，不过有拉到赞助应该就算好事吧，而且以职业球员的运动量来说 饮用水恐怕也是笔不小的开销，就算只是打折也会有实质帮助的。 --

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