官网: http://www.juventus.com/juve/en/news/ juventus+and+fiat+group+announce+sponsorship+deal 缩址: http://tinyurl.com/7fgtxpu Juventus and Fiat Group announce sponsorship deal April 6, 2012 Juventus has always been a synonym of victory, appeal and absolute excellence. Pulling on the black and white stripes represents the peak of a player’s career, while sponsoring the side reinforces a company’s visibility and prestige. The new stadium, attractive style of football and results produced by Conte’s team have restored the club’s past appeal, meaning its shirt is once again the most sought-after in the country. And Fiat Group has today agreed a three-year sponsorship deal with Juventus. Juventus一向是胜利、激情与卓越的代名词，对於球员来说披上黑白条纹衫意味着 生涯巅峰，而球衣上的赞助则更添能见度与声望。崭新的球场、迷人的足球以及 Conte带领之下的战果已经恢复了球队以往的风采，也意味着这件球衣再度成为这 个国度中最炙手可热的一件。於是在今天，Fiat集团与Juventus同意了一份为期 三年的赞助交易。 From next season, the Jeep logo will be exclusively displayed on every shirt and in every competition involving the First Team and Youth Sector. An international brand, in keeping with the club’s status and ambitions. 就像球队一样蜚声国际并雄图大展，下个赛季"Jeep"公司的商标，将独家展示於 一军与青年队在每项赛事的每件球衣上。 The strategic agreement between Juventus and Fiat Group has historic roots that were planted when Edoardo Agnelli, Fiat vice president, also became Juventus president in 1923. That particular year sparked a new dawn characterised by the construction of the club’s stadium on Corso Marsiglia. It was the first ground to be built entirely from reinforced concrete: a revolution and a state of the art development in Italy, just like Juventus Stadium is today. And with Edoardo’s nephew, Andrea Agnelli, in charge of the club, Fiat has reprised its relationship with Juventus. This union does not just signal a renewed link between two historic companies. It is also a new beginning. Juventus与Fiat集团的战略结盟始於1923年，Fiat的副主席Edoardo Agnelli担任 Juventus主席，而就在那年，一座划时代的球场诞生，作为当时尖端科技革新与发展 里程碑，Corso Marsiglia是义大利第一座完全以钢筋混凝土建造的体育场馆，一如 今日的Juventus Stadium。随着Edoardo的侄子Andrea接任这支球队的主席，Fiat与 Juventus两个拥有丰功伟业的"companies"(注)再度连系，是为传承，亦乃新始。 译注: company可以解释为公司行号也可以解释为朋友夥伴，所以也许是双关。 --- Jeep的商标就是Jeep四个字：http://en.wikipedia.org/wiki/Jeep。 所以之前看到那个卡达航空赶羚羊(误)只是空穴来风，而球衣设计也可能不是那麽偷懒 ...对不起是那麽复古 XD --- ※ 编辑: dimhdp10 来自: 140.123.115.45 (04/06 17:29) 另外补充一些记者会新闻稿的内容： http://www.juventus.com/wps/wcm/myconnect/ 1d8219dd-df26-4661-a148-a91a5074fb2d/ comunicato+06042012+fiat+eng.pdf? MOD=AJPERES&CACHEID=1d8219dd-df26-4661-a148-a91a5074fb2d 赞助合约开始於2012年07月01日，2015年06月到期。 Jeep是2012/2013赛季唯一的球衣商标。 Fiat的赞助金额总共约三千五百万欧元(35M)，并提供球团车辆支援XD 赞助合约也有异业结盟的意思，授权Fiat利用Juventus品牌商标与形象。 正式的合约签署将在这几周完成。 虽然Fiat与Juventus都是由EXOR控股公司所主控，根本就关系企业了，但Juventus 仍将这项赞助视作正式并且重大的市场交易，因此董事会完成签署时将必须在七天 之内提交报告文件。 -- 我的心得除了感谢Fiat一路支持之外，也感到一丝悲凉，又是一个典型规避UEFA财务 健全法案的合法作帐案例，不过打Platini脸感觉也不错XDDD -- ※ 编辑: dimhdp10 来自: 140.123.115.45 (04/06 17:52)