The average Supporter today has around 270 days left before he or she needs to renew, almost double compared to 18 months ago. One could say we inherit a debt of several million euros to you, our users, and that is something we will absolutely honour. But it means we will have tighter resources as it may take a year or more for us to "catch up" to a normal sales rate. In addition to this, user numbers keep deteriorating. It's a challenge we are prepared to take. It will mean that we will have to find better ways to earn money for the game than Zattikka did. One such thing is that we will stop giving general discounts and having different pricing in different countries. But don’t fear, we stick to our promise of keeping the game free and open for all. 目前支持者平均的剩余天数为270天, 是18月前的两倍 Hattrick经营权之购回, 换句话说, 也承担了相当的债务. HT经营团队目前面临的困难以及调整的方向如下 1. 未来促销的折扣活动或是商品将会减少 2. 玩家数量持续减少,HT团队准备开始准备去调整分针 3. 不同国家,支持者不同价之策略将会走入历史 4. 要找出和区别Zattikka营运赚钱之不同方法 5. 不用担心, 游戏的核心价值, 所有玩家可以免费且公平的玩Hattrick, 这点不会改变. I am only mentioning this because we realise that, as we once again prepare to run this game, we just need to be very realistic about where we are. We are not a game that should be chasing growth at any cost. What makes Hattrick stand out, gloriously, is the extremely tight and loyal community and the users that have stayed around for 5 or 10 years, or even more. For every year that passes this becomes only clearer. It's time for us to accept that maybe Hattrick will never again be a game that grows, maybe our mission instead should be to make the journey to a lower level as slow, enjoyable and dignified as possible. At the very least, in that way we don't waste time and energy on things that aren't appreciated by our core users. Personally, I believe we can reach a plateau, where we stabilise and from which we can one day grow organically. But it isn't really the most important thing in the world if we don't, either. What's important is that we realise what is the true identity of the legacy we have, and make the best of the situation we are in. 基於以上提到之事项, HT团队买回经营权後, 经营游戏之态度也会更加实际. Hattrick之所以与众不同以及屹立不摇, 原因不在於追求游戏利润以及玩家之发展, 而是紧密之社群户动以及一大群忠诚的5~10年的老玩家. 随着时间的推进, 这项核心价值就越得到验证. 现在或许我们该接受Hattrick可能是个不会再成长的游戏 但是至少我们抓紧过去Hattick的核心价值, 以缓慢、愉悦、有尊严之步调进行游戏 至少不应该浪费时间以及精力, 推出会让核心玩家不舒服之决策 这位GM个人认为, Hattrick是有可能再达到稳定且平稳的高点 然而即使HAttrick没有重返高峰也不要紧, 重要的是, 重新定位游戏价值, 并找到游戏正确之地位 In this new start of Hattrick, we will settle back into a considerably smaller HT team, at a cost level that we think will be sustainable for many years to come. We'll simplify our job by doing away with much unnecessary work. We'll have fewer developers, so we'll need fewer managers too. We'll market through contented users rather than through advertising or publishing partners. We won't keep separate devs to work on apps for either mobile phones or Facebook, but we may extend capabilities for CHPPs that want to do the same. We'll drop the extensive campaigns and discounts we have been running and which have also taken quite a lot of our time and energy the last year. The list goes on. Our main focus will be operating the game and doing well-considered additions to the core game, hoping for your continued Support as we do that. HT团队将会缩编, 同时将会有以下的变革 1. 商品未来将只会卖给满意的玩家, 而不是透过广告不断行销 2. 不同平台APP的开发将会停止会减慢, 但是将会鼓励CHPPs有意愿作相同的事情 将会更开放更鼓励他们去做 3. 疲劳轰炸式的商品销售以及折扣将会停止, 这样HT团队将可更多时间 4. 未来的重点将会摆在营运, 开发出更多有口皆碑之功能以及游戏改变 --

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