作者bolam (95 10 23步排入伍)
看板Hattrick
标题[官方] Reacquisition & Future
时间Tue Aug 13 10:24:34 2013
这是GM 8/12号在Global论坛有感而发发表之文章, 文章很长, 仅作简单的翻译,
这应该是本版第一次提到Hattrick营运方面的文章
有翻不正确的请提出
Hi everyone,
大家好
Last week, the old owner group of Hattrick (which includes myself and my
Hattrick co-founder HT-Daniel) reached an agreement with Zattikka to buy
back the game.
Zattikka has been in financial trouble for some time and we are very
pleased that we managed to negotiate this settlement.
If we had not,
there would have been a risk for the operation of the game to have been
disturbed and for the game to be sold off at auction in some way,
a scenario no one really wanted to see.
Zattikka面临财政危机, 如果放手不管, Zattikka会面临破产以及拍卖
Hattrick决策团队决定买下Zattikka
(Zattikka是啥我不知道, wiki也没啥资料, 不过文章後段有些提示,
Zattikka现在似乎是HT的金主)
The important thing to say first is that this means that Hattrick
will continue to run for a long time into the future,
that everyone that has paid Supporter will still get the benefits of it,
and that we will continue to develop the game for them and for everyone else.
造成的影响是
1. HT会继续正常营运, 已经买支持者玩家之权益不会受损
2. HT团队会继续发展这游戏
Then it also has to be said that this turn of events have also led us
to reevaluate a lot of things.
然而, 这起事件也促使HT团队重新评估一些过往决策
When we decided to sell a little over a year ago,
we were at a crossroads with what we wanted to do with the game.
User numbers had been on the decline for some time and it was harder and
harder to argue that we should invest more development effort into the game.
Zattikka represented a positive vision for the game,
they believed they could help grow the game and the business and they were
willing to invest.
So we sold, inspired by joining a larger group and by seeing where the
new relationship could take the game.
多年前HT团队面临决策的十字路口, 玩家持续锐减,
也面临了是否该投持续入资源做游戏开发的争论,
当时Zattikka代表了正向的声音, 相信应该持续开发游戏并拓展更多业务
同时Zattikka愿意投资, 所以Hattrick当时卖给了Zattikka,
As often is the case,
I guess, things soon turned out to be more complicated.
Working as a public company brings a lot of administrative burdens
that take time away from creative efforts.
It also brings big costs.
It turned out to be harder and more expensive than expected to boost the
user numbers,
at least the healthy user numbers.
More and more attention was directed instead at growing the short-term
revenue from existing users,
through a never ending series of campaigns and discounts.
A lot of what Zattikka did was well-informed and well-intentioned,
and the people we have worked with have really made an effort to
understand the game and also showed respect for us and the users.
Of course they had a more commercial mindset than we used to have,
but that's not necessarily bad, and things could have been much, much worse.
如同大多数的公开公司, 很多行政营运上之负担以及包俯是无可避免的,
HT团队也疲於奔命, 开发游戏的时间被压缩, 招揽玩家的难度以及成本也大为提高.
这时期的HT决策重心摆在创造营收, 而不是开发游戏.
因此不断的推出折扣活动和商品, 也花了心思如何挖深忠实玩家的口袋
这时期之HT多了些商业(铜臭)味, 虽然这可能是必要之恶
同时Zattikka团队也很尊重这款游戏, 然而事情却发展更糟糕之方向.
But if I may point at one thing that I think was most frustrating
for the "old" HTs it was that,
in the end, many decisions were pushed through even though we knew they
would only benefit us in the short term.
We have always had an extremely long-term view of the game,
something with pairs extremely badly with being a public company
dependent on showing nice results every quarter.
And sadly we were proven right,
because as we take Hattrick back again the business is in a lot worse
shape than it was than when we sold it.
To speak plainly: Massive amounts of Supporter has been sold,
deeply discounted, and the money is gone with Zattikka,
a company that has now entered administration and will probably
cease to exist before long.
有件让有理想之老HT们很挫折的事情,
是Hattrick被收购时期做了很多短多长空之决策, 同时每分钱的花费也更斤斤计较
现在Hattrick买回来了, 公司营运却变的坑坑洞洞, 至少比卖出前还糟
大量的支持者以及折扣产品被卖出, 然而钱却被Zattikka吸走了
Zattikka现在却要消失了.
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◆ From: 219.87.89.129
1F：推 windfish:哇......听起来真不妙...... 08/13 10:37
2F：推 peadon:目前不好 往後反而好??方向比现处位置重要 盼往对的方向走~ 08/13 10:44
3F：→ bolam:我是好奇. BB有遇到一样的问题吗 08/13 11:07
4F：推 peadon:我也正想询问SKYPE的XD 08/13 11:14
5F：→ bolam:中国玩家数量 08/13 17:27
8F：→ bolam:其他要看啥国家可以自己选.... 08/13 17:28
9F：→ bolam:2009年9月左右也有个高峰期..应该是AC Taipei那时候 08/13 17:30
10F：→ bolam:在足球版发的推荐文..产生的 08/13 17:30
11F：→ bolam:那次的广告文还造成一个影响..就是台湾成立了五级联赛 08/13 17:31
12F：→ bolam:让我们现在杯赛有多一些的电脑球队可以打 XD 08/13 19:18