Imagine Grizzlies general manager Chris Wallace accepting an invitation to play dodgeball. 想像灰熊队总裁Chris Wallace在打躲避球的画面 Well, Wallace did just that. 呃, 没错, 他真的去打了(xD) When a local community group extended the invitation, Wallace soon found himself happily taking a few flagrant fouls for the Grizzlies. 当他接受了当地社区团体的邀请(战帖?), Wallace发现躲避球蛮好玩的, 尤其是犯了 几次规之後(?) "It was painful," Wallace said, smiling. "I haven't played since grade school. And these were very serious dodgeball players. There were a couple of times I was the last guy standing, and they didn't hold back." "呼~真的很累" Wallace笑笑的说."自从我小学之後就没再打过躲避球了, 并且他们有几 个人真的很认真. 有几次我发现队中只剩我一个人还活着, 他们还不会体谅老人!" Fitting. (不会翻orz..) If there is one thing people should know about the man who replaced Jerry West as the basketball decision-maker for the Grizzlies, it's this: Chris Wallace, so far, is much like a dodgeball. 大家现在应该知道, Chris Wallace取代了West爷爷成为灰熊队中的决策人物. 但是到现在, Chris Wallace比较像是一颗躲避球. He has made a habit of flinging himself all over town, and he's striking a marketing mark with impressive accuracy. 他已经习惯在Memphis市里趴趴走, 并且他努力让自己的形象代表灰熊队. Only Wallace isn't dodging much when an opportunity to promote the Grizzlies presents itself. 当有机会可以提高灰熊队的曝光率的时候, Wallace都不会放过. From a schoolyard recreational activity (one that would be beneath many professional basketball executives) to chamber and rotary club meetings to his keynote address Wednesday during a Memphis Athletics Ministries luncheon, Wallace isn't holding back. 从室外的的休闲活动(比棒球低一层级的休闲?)到室内, 扶轮社的会面到他在Memphis Athletics Ministries luncheon的演讲, Wallace都没有放过. And, as Wallace puts it: The Grizzlies can't afford to. 并且Wallace表示: 灰熊队不能没有球迷. "Without fans," he said, "we're not working." "没有球迷支持的话, 我们就不能算是一支球队" In short, Wallace has been on a mission to promote the Grizzlies and thank the community for its support. 总而言之, Wallace的任务是拓展球迷, 并且感谢当地社区的支持. He's trying to keep old fans and enlist new ones, as well. 他试着留住死忠的球迷, 并且多找些热血的新灰熊迷. It's not an easy sell. 不过事情没那麽简单. Still, he has shown a commitment that can be best characterized as easy-going, energetic and, occasionally, unconventional. 他依旧展现了他的随合, 活力的个性跟突然, 不依惯例的作风在他的工作上. Take last Friday afternoon, for instance. 拿上礼拜五下午发生的事当个例子. Wallace received and accepted an invitation to hang out with a group of Grizzlies fans who regularly blog and participate on the team's message board. He met for more than two hours with the fans at Buffalo Wild Wings, something that earned Wallace national praise on an ESPN.com blog, Truehoop.com. Wallace接受了一群常常在网路Blog以及球队讨论区里发表意见的灰熊迷的邀请. 他跟这些球迷在Buffalo Wild Wings里聊了超过两小时, 这让他在ESPN.com的Blog 以及Truehoop.com被夸奖. Needless to say, the fanatics were surprised, thrilled and overwhelmed by Wallace's presence. 不用说, 那些热血的灰熊迷都快被Wallace的出现吓死了!! Just another day at the office, according to Wallace. 过几天, Wallace在他的办公室里说: "I didn't have anything scheduled, so I went and met them and had a great time with those guys," Wallace said. "They were very enthusiastic and avid supporters of the Grizzlies and NBA basketball. I really appreciate that. Those are already our fans. They buy tickets. They spend time on the message boards. They're there. So you can't ignore those guys. I had a great time." "我那时候没有行程, 所以我就去那边跟他们聊聊天, 还蛮好玩的" "他们很狂热并且也是 对灰熊以及NBA的热心支持者. 我很感谢他们的支持. 他们真的是灰熊迷!! 他们买票进场 看球帮球队加油, 在网路上发表意见. 他们一直支持着我们, 所以你不能忽略他们." The irony is that Wallace met with people from a message board that was critical of his hiring. Wallace readily admits that while he's accessible, reading message boards isn't on his to-do list. 不过讽刺的是, Wallace是跟一群在网路上批评雇用他的人见面. Wallace很快地承认当他 有空时, 他不会去阅读网路上的文章. "I'm probably better off with not reading what those guys post," he said with a hearty laugh. Wallace笑着说:"我想不去看他们贴的文章对我比较好"(xD) Wallace, though, is adamant about what it means to be fan-friendly -- accepting the good with the bad. 但Wallace坚持要当一个对球迷友善的人, 并接受球迷对他的好, 对他的坏. "I was a fan before I was a basketball professional, and I'll be a fan after they pull me off the stage in the NBA," he said. "I understand what a fan makes in terms of the time involved, the emotion and the money." "当我进入职业篮球界时我也是个球迷, 如果我离开了NBA, 我还会继续做一个球迷" "我了解每个球迷在对球队的参与所花的时间, 情绪以及金钱." Asked if he considers himself somewhat like Dallas Mavericks owner Mark Cuban, Wallace responded by pointing out the biggest difference. 当被问到他是否认为自己像小牛队老板Mark Cuban这类人的时候, Wallace指出了他 跟Cuban之间最大的不同. "My bank account isn't the same as his," he said before acknowledging that Cuban's marketing strategy isn't something to laugh at. "Mark Cuban had a great observation. You have to find what turns every individual fan on in the arena. "我的钱没他那麽多.." 他在承认Cuban的市场行销策略很成功之前先说了这句话. "Cuban的观察很敏锐. 你必须找到会让球迷进场看球的动力." "There's never been greater competition for the entertainment dollar. You can sit at home and watch a hundred channels without fighting the parking or crowds. There's the Internet, and kids today are growing up in many ways without that deep connection to sports teams that my generation had. So you can't take the philosophy of 'Build it and they will come.' "在这块领域里, 从来没有竞争那麽激烈的时候. 现在你可以坐在家里看着上百种频道而 不用去抢停车位并且跟其他观众挤来挤去. 跟我那时代不同, 现在有网路, 孩子们现在 对运动也没有很深的支持. 所以你不能有守株待兔的想法." "It's a one-by-one retail promotional effort because we've got to get this arena rocking this year. We need a home-court advantage like Sacramento has. We need that type of atmosphere. People in this town want to meet you, they want to spend time with you and they want to see you out in the community. And I love doing that anyway. It's not a great effort because I'm from a smaller place." "必须要努力的对每个人宣传, 因为我们要让今年球季有个新的面貌. 我们需要像国王队 那类的主场优势. 我们需要那种气氛. 这座城市里的人想要见你, 他们想跟你在社区里 谈些球队的事. 我很喜欢这样. 因为我从一个小城市长大的, 所以我想有主场优势很 重要." Wallace hails from Buckhannon, W.Va., a town of about 8,000 people. So when asked why the Griz are holding block parties only in Germantown, Cordova and Collierville this week, Wallace said those sites are just the beginning of an intense effort to win back fans. Wallace来自Buckhannon, W.Va. 一个大约有八千人的小镇. 所以当被问到为何灰熊这礼 拜只在Germantown, Cordova跟Collierville举行街区舞会时, Wallace说: "那些地方是 找回球迷的开头而已." "We're starting east and working our way toward the city on the promotional aspect," Wallace said. "There will be other block parties inside I-240. There will be a multitude of events around town throughout the course of the season." "我们从Memphis的东方开始并且试着在城内增加一些球迷." "在I-240内将有别的街区 舞会. 在球季中城内会有很多活动." Wallace hasn't traveled outside Memphis since Aug. 6, when he officially moved to town. He even canceled plans to travel to watch Pau Gasol, Juan Carlos Navarro and Darko Milicic compete in the European Championships, in part to participate in the Southern Heritage Classic. 自从八月六号搬到Memphis之後, Wallace还没出过Memphis. 他为了要参加Southern Heritage Classic, 他甚至取消了去欧锦赛看Gasol, Navarro跟小米立的比赛. "We had a great time at the Southern Heritage Classic," Wallace said. "Fred Jones does a great job with the events he puts on." "Southern Heritage Classic很好玩!! " "Fred Jones(1)办的活动很好." (根据http://www.fedex.com/us/sports/shc/上的资料, 在这指的应该不是 NBA灌篮大赛冠军Fred Jones, 里面也有介绍SHC.) As much as he has participated in local events, be on the lookout for a Wallace-inspired production soon. 当他参与过那麽多当地的活动, 他密切注意着被他影响过後的产物. He has placed a large order for Grizzlies basketball nets and plans to go door-to-door, pulling his vehicle into driveways with a basketball goal and offering families a net for the chance to talk about the Grizzlies. 他买了很多有灰熊标制的篮网(?), 并且计画挨家挨户去推销, 把他的灰熊车子停在马路 上, 为的只是要大家多谈论点灰熊队的事情. (这段的nets有点不懂, 一开始把他想做篮框, 但也说不通, 盼高手解惑.) "The beauty of it is that it's simplistic," Wallace said. "And you can touch all neighborhoods with that. Just stop as you're driving around." "这件事美好的地方在於他被过度简单." "并且你能接触到你所有的邻居. 停下来的效果 跟到处趴趴走一样." (依旧有点不懂simplistic) Wallace admits that he's inspired by University of Memphis basketball coach John Calipari's efforts around town. Wallace也说他承认Memphis大学篮球队教练John Calipari在城里的影响使他找到灵感. "I thought I've seen some great promoters in sports, but he's as good as I've ever seen," Wallace said. "He's very creative and energetic." "我想我看过一些很好的促销手法, 但他的影响力我从没看过." "他很有创造力, 也很有活力" With all due respect to West, this clearly is a warmer and fuzzier Grizzly executive. 跟之前备受尊敬的West爷爷相比, Wallace是一个比较强烈且热情的总裁. None of the team's past basketball executives committed to making regular radio appearances on multiple sports talk stations. Wallace already has. 球队过去从来没有总裁会经常上多样式的运动谈话电台, 但Wallace已经去过了. "I like that fans can call in and chat with us," Wallace said. "It's nice to hear what's on their minds and have a connection with the fans. ... We've got to connect with the fans -- service the ones we have and make new ones." "我喜欢球迷打电话进来聊天." "能够听到他们的心声是好的, 并且也可以跟球迷之间 联系...我们正在跟球迷们连接 - 招待原有的灰熊迷并继续拓展球迷." There won't be many new fans to court if Wallace keeps up this pace. 但如果Wallace以这样脚步进行的话, 球场上还是看不到太多新球迷. (???) "You get two or more people, and I'm there," Wallace said. "I'll go just about anywhere if I've got the time." "只要哪里有球迷, 我就会去哪里." "只要有时间的话, 我就去有球迷的地方." 有段时间没翻了 这篇翻的也不是很有把握 有些地方需要大家帮忙改错 也希望大家不要嫌弃阿xD -- T A ╭█◣◢█ ╮ ╭═╮ ╭◢█ ◣ ◢█ ═╮ T A h n ║████ ╰══╯◣╰══════╯█▌ █ ██ ║ h n e s ║████ ◢█◣◥█◣ ◢█◣ █ █ ║ e s w ║█◥◤█ █▌█ █ █▌█ ◢ ◤ █ ║ w e ║◥ ◤ ◥█◤ ◥◤ ◥█◤ ◢◤ ▄ █ ║ e r 3 ╰══ Fear is the heart of love! ═ ██ █ ███ ╯ r 3 --

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