※ 引述《IDrum123121 (DD)》之铭言： : Over the past five years, the price gap between name-brand cereals and less : expensive store brands has become so wide that consumers have been switching : increasingly to store brands despite the name brands' reputation for better qu : ality. : To attract these consumers back, several manufacturers of name-brand cereals : plan to narrow the price gap between their cereals and stores brands to less t : han what it was fives years ago. : Which of the following, if true, most seriously calls into question the likeli : hood that the manufacturers' plan will succeed in attracting back a large perc : entage of consumers who have switched to store brands? : (B)Consumers who have switched to store-brand cereals have generally been sati : sfied with the quality of those cereals. : (D)Because of lower advertising costs, stores are able to offer their own bran : ds of cereals at significantly lower prices than those charged for brand cerea : ls. : 一开始在这两个选项中纠结，而我对Ｄ选项的想法是：竞争对手采行相同手段，所以能够 : weaken但是答案是B选项。 : 我能够了解B选项weaken的道理，但却没办法删去D，想请问各位大神是如何删去D这个选 : 项? : 谢谢！ D 选项是在解释 store brand 相对於 name brand 的价格优势的原因，乍看也不是完全 无关。现在我们站在一个行销顾问的角度，分别以这两个选项为前提， 对这些 name brand 公司说一句话 B: 就算你们缩小价差顾客也回不来，因为 store brand 品质 OK 的话 就没必要买还是比较贵一点的 name brand D: 价差很难降不下去，因为 store brand 在自家店里打广告不需要钱 这样有看出来为什麽选 B 不选 D 了吗？D 是在强调”原有的优势”。况且， 题目已经说明，要”narrow the price gap”，意思就是不管 store brand 要如何降价 ，name-brand 都会想办法拉近价差。而 B 就是说明在品质上对客户来说已经没有差异 ，即使是拉近价差，客户还是会选便宜的 (store brand)，为正确答案。 补充说明，美国各大grocery store几乎都有自营品牌(就是store brand)，store brand 的价钱高低其实是看店的等级 举燕麦当例子好了(数字只是概略的) 高级商店： 自营品牌 $3.0/lb A牌 $3.5/lb B牌 $4.5/lb 中等商店 自营品牌 $2.0/lb D牌 $2.0/lb C牌 $2.5/lb A牌 $3.5/lb 廉价商店 不知名品牌 $1.0/lb 自营品牌 $1.5/lb D牌 $2.0/lb (个人美国生活经验) 有时候在廉价商店里，store brand反而才较有品质 -- Klaus 一战740(V38 Q51 IR7) Blog https://klausmath.wordpress.com/ FB https://www.facebook.com/KlausMath/ E-mail [email protected] GMAT 数学全套线上课程(基础、核心、进阶、阅读) OG详解 弱点诊断 备考谘询 鸡精滋补 欢迎来信洽询 --

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