96年度第一学期 辅仁大学资管系商业智慧导论 期中考 1.(20分)Pareto Analysis is a statistical technique in decision making that is used for the selection of limited number of tasks that produce significant overall effect. It uses the Pareto Principle(also know as the 80/20 rule)the idea that by doing 20% of the work you can generate 80% of the benefit of doing the whole job. Or in terms of quality improvement, a large majority of problems(80%)are produced by a few key causes(20%). This is also known as the vital few and the trivial many. Please give a real case including data table and bar-chart graph corresponding to this data table to show the concept of this analysis. 2.a)(5分)What is Business Intelligence? What are the major application domains (应用领域)it may include? b)(15分)请由两方面"目地"及"方法"说明 客户忠诚分析(Customer Loyalty Analysis) 、客户结构分析(Customer Profile Analysis)及产品定位分析(Product Position Analysis) 3.a)(10分)Give three most commonly-used tools/technologies of BI. Briefly explain the functional characteristics(功能性特性) for each tool/technology. b)(10分)Use an example including data, tables,and graphs to show the functional characteristics of each tool/technology. 4.(20分)何谓协同型CRM(Collaborative CRM)、分析型CRM(Analytical CRM)、操作型CRM (Operational CRM). 并举例说明之。请用表格方式做答。 5.a)(10分)请Draw一个完整且可以容易被理解的图(Comprehensive diagram)来表示BI's Road Map。此一Road Map为一有层次之功能架构图，一般包括使用者介面层、应用系统 层、资料仓储/整合性资料库层、资料萃取转换层、作业性资料/资料库层。 b)(10分)特别针对如何从作业性资料/资料库层将资料萃取转换至资料仓储/整合性资料 库的技术及方法提出说明。 c)(10分)资料仓储的模式，一般分为星状结构(Star Schema)及爆米花式结构(Snowflake )，请用实例说明两者不同。 --

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