原文出处:http://ppt.cc/dlrZ 由於六月就要实行财务公平原则Financial Fair Play(FFP) Goal.com把欧洲十支豪门球队2010年的报表拿来体检分析 为了阅读方便 我版面有做一些调整 总收入 门票 转播 广告 薪资 盈亏 枪手 222.9 93.9 84.6 44 110.7 56 皇马 359.1 105.7 129.9 123.5 183.9 19.7 尤文 167.8 13.8 108.5 45.5 121.8 7 拜仁 264.5 54.6 68.3 141.6 146 2.6 米兰 193.1 25.7 115.5 51.9 157.7 -8.8 利记 184.5 42.9 79.6 62.1 121.1 -19.9 车车 205.8 67.2 82.3 56.3 172.6 -70.9 巴萨 325.9 80.1 145.8 100 219 -79.6 曼联 286.4 100.2 104.8 81.4 131.7 -83.6 曼城 125.1 18.2 54 52.8 133.3 -121 注:排序为盈亏程度 红底为该项目最高 绿底为该项目最低 (单位:百万英镑) 以下为各球队分析 我小翻一下 翻的不好请指教 并附上腾讯的分析 枪手 Verdict: “Out of all the elite Champions League clubs Arsenal are the best placed. When we can finally renegotiate our flagging commercial deals (2013) we'll put another ￡25m onto our annual revenue. Arsenal are looking at this FFP and thinking, ‘once we get here it will be a level playing field’. It would be nice to think Arsenal will come out on top but I can’t see it. The richest clubs will always find ways around the rules.” (Pedro, author of Arsenal fans’ website Le Grove) 所有豪门里最佳 到2013年重新交涉广告合约还可增加每年25m英镑的收入 但是最富有的 球队不表示表现最佳 腾讯:在所有欧洲豪门中，阿森纳的财政状况是最好的。虽然这几年阿森纳还无法实现盈 利与成绩兼得，但是在欧足联推行财政公平竞争原则後，枪手无疑会占据巨大的优势。 皇马 Verdict: “In the coming years, particularly as financial fair play takes effect, Real Madrid’s revenue prowess should, in theory, translate into a competitive advantage on the pitch. In the short term, Los Merengues will need their star player signings of 2009 to justify their transfer value on the pitch both domestically and in the Champions League in order to maximise its revenues and keep ahead of Barcelona in the money league.” (Deloitte Sports Business Group) 未来几年 皇马理论上可以将收入上的优势转化在球场上的表现 短期内 就看皇马的明星 球员可否将09年的转会代价在联赛和欧冠中发挥最大价值 并与巴萨争夺西超冠军(误) 腾讯:尽管皇马在转会市场上砸钱无数，但是马德里豪门超强的吸金能力让他们有恃无恐 。看到皇马的财政状况为盈余，相信这是许多球迷不敢相信的。 尤文 Verdict: “They are in pole position among Italian clubs to meet the new challenge of Financial Fair Play regulations. Juventus have done remarkably well to recover from the Calciopoli scandal although the new stadium will be crucial to the club’s future success. While the club’s ‘business project with a long-term vision’ has undeniably left them in the strongest position of the major Italian clubs, they now need to match those heights on the pitch. ” (Swiss Ramble, football finance blogger) 尤文应该是FFP制度下表现最佳的义大利球队 在电话门後恢复良好 新球场的启用将成成 功关键 目前球队需要在球场有更好的表现巩固其在义甲的豪门地位 腾讯:由于电话门影响，尤文图斯近几年的成绩已经跌倒了谷底，不过老妇人的财政状况 现在却是比较健康的，在新球场投入使用後，尤文图斯将迎来复兴的最好时机。 拜仁 Verdict: “Bayern Munich have produced a profit for 18 consecutive seasons, which is not only a notable achievement but puts them in an outstanding position to meet financial fair play. Although the German pay TV market is relatively immature, Bayern benefit from having the largest fanbase in Europe ’s largest commercial market and their revenue from this source is the biggest in Europe.” (Emmanuel Hembert, football business expert for management consultants AT Kearney) 连续18季的盈余 让拜仁可以以出色的姿态面对FFP 尽管德国的付费频道市场相对的不成 熟 但拜仁靠着广大球迷基础占有欧洲最大的广告市场 这也是拜仁收入最多的来源 腾讯:拜仁已经连续盈利18个赛季了，在足球领域这绝对是一个巨大的成就。虽然德国国 内的付费电视转播市场还不太成熟，不过德甲班霸的商业开发能力却异常出色，这确保了 他们的盈利。 米兰 Verdict: “It would be preferable to reach break-even by growing revenue, but that is future music, very reliant on commercial expansion plus a new (or redeveloped) stadium. Although Milan’s last results were within Uefa’s acceptable deviation, this was only achieved with the highly profitable sale of Kaka, which cannot be repeated every year, hence the push to cut the wage bill.” (Swiss Ramble, football finance blogger) 如果能靠着收入成长而达到收支平衡是最好的 不过那是将来靠着广告扩展加上新球场才 可能发生的事 尽管前一年是勉强达到欧足联的标准 但是是靠着高价卖掉卡卡 而且不是 每年都能重复 该减少薪水支出了 腾讯:前几年出售卡卡，米兰赚得了巨额转会费，那笔钱也为米兰填补了一些财政赤字。 但是红黑军团不可能每年都有卡卡这样的巨星来出售，唯有开源节支才是正途。 利记 Verdict: “It is fair to say that Liverpool would not find it as hard as Chelsea and Manchester City and possibly even Manchester United. Looking at the top six clubs Liverpool are at the better end rather than the worse end but the Champions League is a big issue. Traditionally, they have budgeted to be in the Champions League for three seasons out of four. They will not be in the Champions League next season and there are question marks about the season after that.” (Professor Tom Cannon, University of Liverpool Management School) 在英超前六强球队中 在财务部分利鸟该感到庆幸 但欧冠是个大问题 就过往来看 利鸟有 预算让球队在四个球季里三度进入欧冠 但下一季无欧冠 再下一季更是个问号 腾讯:利物浦出现亏损的原因不同于切尔西和曼城，红军因为无缘欧冠损失了大量收入。 如果在未来可以重返欧冠联赛，那麽利物浦的财政状况必然恢复健康。 车车 Verdict: “If Chelsea do go on a summer spending spree without recouping some of their expenditure, then all bets could be off in terms of financial fair play. However, up until now, it looks to me as if they have been boxing rather more clever than many people have assumed. They are indeed well on course to break even, despite the astonishing expenditure in January, through things like improved commercial deals, profit on player sales, reduction in bonuses, and there is evidently some method in their apparent madness.” (Swiss Ramble, football finance blogger) 如果车车在夏转再乱洒钱而不做资源回收的话 他们在FFP就玩完了 不过目前看起来他们 比大家想的聪明(?) 尽管在一月买了五千万 但天子托雷的价值会在广告收益上展现 还有 球员买卖利润,减少奖金等等 显然在极度癫狂之下还是有些方法的 科 腾讯:虽然近几年切尔西在转会市场上的烧钱势头已经减弱了许多，不过在年初蓝军还是 重金购入了托雷斯和路易斯，这让切尔西的财政赤字更加严重。 巴萨 Verdict: “Despite their vast broadcasting income, Barcelona would have breached financial fair play last year, which is why the new regime are trying to cut back. The problem is the wage bill. They also got really carried away with the Zlatan Ibrahimovic deal and the fees paid to agents. They will be fine but they need to calm down a bit and they might have to let some players go if they want to bring in expensive players.” (Andy Green, author of financial football blog AndersRed) 尽管巴萨有广大的转播权利金收入 但明年还是可能违反FFP 问题出在薪水单 在伊布的交易和经纪人费用还真的都给他失控了 会好转的 但需要冷静下来一点 并且若 想再钜额引援就得让某些球员离开 腾讯:巴塞罗那近几年的成绩冠绝欧洲，这意味着他们拥有的球员都是异常优秀的，高额 的工资和夺冠奬金让巴萨俱乐部实在难以消化。 曼联 Verdict: “They will be fine. The problem with United's debt is not that it will bust the club, but that there is such a huge amount of money wasted on interest payments every year. At the moment it is an affordable waste and will only become a problem if the club fails to qualify for the Champions League for a couple of seasons, which I can't see happening. The expensive PIK loans have now been ‘repaid’ and whatever has replaced them falls outside the FFP calculations.” (Andy Green, United fan and author of financial football blog AndersRed) 鬼鬼OK的 他们的问题在於每年都有有趣的大笔付款 对此刻的鬼鬼来说是可承受之重 只 有那种几年没能力进欧冠的球队才要烦恼 而鬼鬼不会发生这种事 曼联母公司的钜额债务 现将要支付 无论如何这都跟FFP计算方式无关 (按:这句的意思难道是不管你母公司再怎 样亏都不关我FFP的事吗) 腾讯:虽然曼联的各项收入都是冠绝欧洲，但是由于俱乐部欠下巨额债务，红魔不得不每 年支出天价利息，这使得曼联的财政状况形势相当恶化。 曼城 Verdict: “They clearly have an issue to catch up and meet financial fair play. Even their participation in the Champions League next season will not completely cover their costs. They will have to get rid of some players and lower their wage bill to reduce their debts and be where they need to be.” (Emmanuel Hembert, football business expert for management consultants AT Kearney) 油王的问题就是该抓来给FFP整顿整顿 就算下一季可以参加欧冠也没救啦 一目了然该处 理的方法就是砍球员降薪水这样 腾讯:由于近几年大肆购买球员，且要支付高额的工资，曼城的财政赤字已经达到惊人的 1.21亿英镑。如果想在欧足联的财政公平竞争原则下生存，曼城得赶紧想办法填补赤字了 。 --

※ 发信站: 批踢踢实业坊(ptt.cc) ◆ From: 219.71.246.184 想了解FFP我觉得看这篇不错 http://ppt.cc/0fo8 满易懂的 简单说就是要减少天价交易跟减少球队亏损的条例 宗旨是让小球队跟豪门的差距缩小 他们的想法是 规范球队亏损限度 迫使球队开发财源减少薪资 明星球员可能还是会维持高薪 但会有更多自由球员在市场流通 同时也鼓励各球队投资青训营 小球队更有机会找到好球员 但问题是 高薪球员跟普通球员的薪资差距势必拉大 事实上 为了这项新政 欧足总过去五年已经开罚27支球队 取消欧战资格 但是我看不出豪门球队被开罚的可能性 另外也有讲到油王挖东墙补西墙的做法 上有政策下有对策 这项新政能否彻底成功 我是满怀疑的 ※ 编辑: yangyx 来自: 219.71.246.184 (05/13 12:53)