你的个经老师看到你写出来的东西应该会想哭. 花点心思去搞清楚市场的想法.(大二个经明明就有教产品的差异化) 而不是自己那一套背离市场的想法.(个体阿宅经济学?) http://www.econlib.org/library/Enc/BrandNames.html When the producers of products are not identified with brand names, a crucial element of the market mechanism cannot operate because consumers cannot use their past experience to know which products to buy and which not to buy. In particular, consumers can neither punish companies that supply low-quality products by stopping their purchases nor reward companies that supply high-quality products by increasing their purchases. Thus, when all brand names, including factory production marks, were eliminated in the Soviet Union, unidentified producers manufacturing indistinguishable products each had an incentive to supply lower-quality goods. And the inability to punish these producers created significant problems for consumers. About the Author Benjamin Klein is professor emeritus of economics at UCLA and director, LECG, LLC. -------------------------------------------------------------------------------- Further Reading Goldman, Marshall. “Product Differentiation and Advertising: Some Lessons from the Soviet Experience.” Journal of Political Economy 68 (1960): 346– 357. Klein, Benjamin, and Keith Leffler. “The Role of Market Forces in Assuring Contractual Performance.” Journal of Political Economy 89 (1981): 615–641. Mitchell, Mark. “The Impact of External Parties on Brand-Name Capital: The 1982 Tylenol Poisonings and Subsequent Cases.” Economic Inquiry 27, no. 4 (1989): 601–618. ※ 引述《gambit001 (123)》之铭言： : 我以个体经济学，理性消费者的立场来看待品牌经济学。（以下和经济政策无关） : 同样都是〔台湾宝ｘ〕做的鞋子，贴上不同的标签，一双鞋子从1千元到4千多元 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 逻辑上犯了大错误.贴上别人的牌子至少可以卖一千.贴上宝x自己的名字, 只会变成存货放在仓库烂掉.倒贴兼亏本也卖不出去. 去问问广达,查一下它们以前干的事. : 都有人在买。学院派的会说，这就是品牌。 : 但是，以理性消费者的立场而言，运动鞋就只是运动鞋。 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 理性消费者是吧? Nike在2008年dominate 38% of the market.所以使用Nike这38%的消费者都非理性? 如果成立的话,你大概可以拿诺贝尔奖了. http://en.wikipedia.org/wiki/Brand_loyalty 学一下什麽叫做brand loyalty. : 若要发挥其最大效用，就是增加运动频率。在鞋子的使用年限内(约2年)， : 极大化运动次数。为何要花大钱去买一个品牌呢？品质应该是没差吧! ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 穿个鞋子有没有机会变成跛豪或秘雕? Shoe Manufacturer Sued By Tot's Dad http://www.totalinjury.com/news/articles/notable-injury-cases/article-crocs.aspx The maker of the colorful and trendy Crocs shoes has been sued for $7 million by the father of a 3-year-old girl who wore a pair of the shoes. Emma Hochberg was injured on November 14, 2007 when the pink Croc shoe in her right foot got stuck in an airport escalator at LaGuardia Airport in New York. 没牌子的,大概就关掉,再开一间.或是贴你个一块两毛五. 理性消费者会去冒风险穿一双脚会受伤的鞋,再去没地方告? 理性消费者花钱都不买保险的? : 再举手机为例，手机不就是用来联络用的而已，为何要去买一支2万多元的手机呢？ : 依据调查（资料来源，手机制造厂员工），手机的平均使用寿命为 2 年， : 意思就是说两年後，这两万元就报销了。使用免费的手机不是更好吗? ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ http://www.betanews.com/joewilcox/article/Apple-Q4-2010-by-the-numbers-Record-iPhone-sales-and-iPad-push-revenue-to-2034-billion/1287432873 iphone第四季,fiscal year就运出了1410万台.比去年同期成长了92%. 手机不就只是联络用?对阿宅来说是成立的. 但对於要上班,要party,和朋友hang out的美国人来说, 没有一台iphone就可能要蹲回家做宅宅了. 两年後,两万元报销?总比整个人生现在就报销来的好. -- Our Father who art in heaven, hallowed be thy name. Thy kingdom come. Thy will be done on earth as it is in heaven. Give us this day our daily bread, and forgive us our trespasses, as we forgive those who trespass against us, and lead us not into temptation, but deliver us from evil --

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